Camp MIKAL - All New SEVEN Software and more!

Camp MIKAL 2018 Saturday July 28 registration and classes July 29-31 Join your MIKAL team for the 32nd Annual Camp! Camp MIKAL starts with advanced registration at 5pm Saturday July 28. You can dial into your salon/spa system during the class and check/update your information in real time. Many attendees say they learned more and really tailored the system to their needs during this class. Sunday officially starts Camp MIKAL with registration and a quick group breakfast at 8am and Camp Kick-Off at 9am. In the Kick-off we will cover the new SEVEN software and all new Marketing and E-Marketing strategies that will increase sales and build retention. Classes will continue from 9am to 1pm on Inventory control, Staffing with goal setting and payroll set up, Front Desk operations, and much more. Two classrooms will be running for your choice of topics. At 1pm you are FREE to do Vegas, network poolside, meet with MIKAL vendor partners or see the CosmoProf show that is in Vegas. Monday and Tuesady starts with a group continental breakfast and more classes and breakout sessions from 9am to 1pm. Then more VEGAS! NEW LOCATION Tuscany Suites and Casino resort - 23 acres, $69 a night *** king or double*** Sun-Thur. In room frig, WIFI, safe, coffee maker, free parking /pool /exercise room MIKAL room block rate Fly from Denver, San Francisco, Orlando, Phoenix, NYC, Philly round trip for about $200. Bangkok to Vegas only $828 BOOK TODAY! REGISTER TODAY!Only $285 per attendee.

Salons and DaySpas get your Beauty Bowl going for Super Bowl weekend!

Beauty Bowl Party - "throw" it together for some xtra $$$$ Are you taking advantage of the opportunity to service clients who are not Football fans and don't give a hoot about the Super Bowl? Also the clients who are fans and want to spend Sunday afternoon getting their game face and game hair on for the BIG Super Bowl game? Don't "fumble" around with this great idea! The Super Bowl #51 is on Sunday February 4, 2018. Act TODAY! Have a Super Bowl Sunday BEAUTY BOWL at your salon. -Do an e-mail blast, tweet, and facebook post telling your clients that you will be open for a pre-game beauty bowl at your salon/spa. -Offer retail specials, do football nail art, have a make-up contest for the best game face, have a jersey or costume contest, and have hair service deals good Super Bowl Sunday only. - It is the 52nd Super Bowl so are there any 52% off deals you can do for the Beauty Bowl? Are there any $52 service or Giftcard deals you can offer? -Have the staff dress for game day. -Go to the Dollar Tree Store and buy the paper plates, napkins, football shaped dishes etc.. for your pre-game treats. Order your items from Oriental Trading on-line for great prices. Be sure to blast out the treats you will be serving. Have a "bring your own snack for a 20% discount on retail deal" and the clients will help provide the treats! -Bring in a few flat screens and have the pregame on. Run the past games from YouTube videos. -Start the pregame Beauty Bowl Sunday at 11am or noon and wrap up by 5pm so everyone can be home for the game. Or just keep your party going! How about starting the party on Saturday before the game for more fun and coverage! Turn a non-income day or a day you are closed into a MONEY MAKER! But you have to start the "ball rolling" today. - E-mail blasts every day this week - Sign at the front desk and at the stations - Decorate asap - Tweet and post everyday to facebook - Have the staff also use their social media MAKE SOME MONEY AND HAVE SOME FUN! Tell us how your Beauty Bowl goes! From Fred at MIKAL - superior software for salons since 1982 www.mikal-salon-software.com fredd@mikal.com 513-528-5100

Salons and Spas Get Your Piece of the Holiday Pie!

fresh Salon and Spa Holiday Ideas

It’s Holiday Time! Don’t be late getting your holiday specials and ideas out there. Stores, catalogs, and web sites are already going after your clients. Salons and spas generate up to 40% of the sales for the year in the last 3 months of the year and up to a third of the profits for the year! Here are some ideas to jump start your merchandising and holiday sales: Put up your table and shelf talkers promoting products and gift cards for the holidays. Do a staff meeting to get the ideas flowing. Call MIKAL for a FREE PowerPoint presentation that is full of great ideas. Run and discuss the slides in a brainstorming meeting with the team. Call us for the slide show at 513-528-5100 or sales@mikal.com Your retail area needs to sell the holiday gift idea. Have a sample gift basket showing 3 or 4 products and a special price. Have clients order (and pay) for pickup in the next few weeks. Offer to include a service gift card with the retail basket. Offer to ship the baskets for a handling fee plus shipping. Are you using the MIKAL Giftcard system so you don’t pay any fees to a gift card or credit card processing company? Don’t waste your money call MIKAL and save 513-528-5100 or sales@mikal.com Have a self service gift wrap station. Get some paper, tape, ribbons and set up a table for clients to wrap their own gifts. Offer to wrap them for them while they are getting their service. Buy in bulk Google gift bags in bulk and get 250 bags for $50 and matching paper for another $20. Pick a bag that is unique and can hold 4 products. The frosted bags are very nice. Always put a service menu and first visit gift certificate in the gift bag. Make sure the free gift certificate states it is for service only and has no cash value. Start blasting out emails to clients about your Gift baskets, your gift cards, your free gift wrapping station, put a picture of your sample gift basket on your web site and offer custom baskets and configurations. Now is the time to launch your client loyalty program. Do you have the MIKAL Points program activated? Call us for a Roll Out Plan and samples at 513-528-5100. You will see up to 70% of your clients the last 2 months of the year. Make the most of this visit! MIKAL Salons and Spas – remember there is a $50 off deal for Halloween good until the 31st on options and that includes the Points program, GiftCard option, and Tablet App. Get your software, get a plan, and get some profits! See our blog at web site www.mikal.com for more ideas. Fred Dengler CEO MIKAL Salon and Spa Software fredd@mikal.com 513-528-5100

Salons: Easy way to get TONS of Google reviews

Beauty Salons and Spas Now Have a Powerful Tool to Generate Google Reviews MIKAL Salon and Spa Software now has the capability to embed an easy link into the powerful MIKAL AutoPilot program so clients who want to leave a review or feedback are just a click away from the Google review. Cincinnati, OH, October 18, 2017 --(PR.com)-- Beauty Salons and Spas now have an easy way to generate Google reviews. Everyone goes to Google for…everything. That includes checking out salons and spas for hair, skin, and nail services. Google reviews are critical to moving the prospective client into the booked client column. MIKAL Salon and Spa Software now has the capability to embed an easy link into the powerful MIKAL AutoPilot program so clients who want to leave a review or feedback are just a click away from the Google review. Every new client, repeat client, and referred client to salons and spas using MIKAL software receive an automatic email or text with a thank you and an offer. Along with that the email or text will have an easy way to post a quick Google review. The first MIKAL salons and spas to try out this feature doubled and even tripled the number of reviews immediately. Jill Wiltberger of Perfections Salon in Cincinnati stated, “We get 90% of our new clients from the Internet and without the reviews our marketing would not be nearly as effective.” Mr. Brickman of Rene Delyn Salon and Spa commented that “All of our new clients look at our reviews and then go to our web site. The reviews are critical to our success.” MIKAL manager Diane Lowe said that comments like these from MIKAL clients are common. MIKAL has a simple document that walks the salons and spas through how to set up the Google review integration and then the AutoPilot marketing makes it happen automatically every week. This consistent marketing is the key to the success of the program and the MIKAL software runs itself. For more information go to the mikal.com web site or call 800-448-5420. You can also drop them an email at sales@mikal.com and ask for more information on this hot topic.

Raise your salon prices NOW

Who says there is no inflation so we can’t raise prices? Price Hikes are happening. As reported in Money Magazine Updated in 2016 Inflation is at 4% and some products are even higher: Fuel oil +22% Gasoline +11% Coffee +16% Milk +13% How are people responding? 39% cutting back on spending 28% adding more to retirement/savings 17% paid down/off credit cards 20% gave more to charity 16% gave less to charity 14% refinanced the house 14% changed health insurance So as salon and spa owners we need to raise prices (or quit serving coffee) at least 4%. Plus we need to have a small increase each year so clients don’t get sticker shock when we have to raise prices 20% because we have held the prices down for 8 years! We also need to appeal to the frugality of people by offering unbundled services and price levels. Packages, series, and memberships also help people justify spending while feeling like they are cutting back. Don’t rule out the new trend of Frugality Fatigue with the more well off. They have been good for EIGHT years saving, refinancing, cutting back and NOW many of them are ready to spend – just in a reasonable way. Fred Dengler MIKAL See more at www.mikal.com contact me at fredd@mikal.com

MIKAL and Demandforce create sales and profits for salons

DemandForce, our Social Media marketing partner, has made a BIG impact on MIKAL clients sales and profits! First off, I want to share some of the great results Mikal salons using Demandforce are seeing: - 188 Mikal customers using Demandforce! - Average no. of visits generated by Demandforce per month: 242 - Average no. reviews generated by Demandforce per month: 32 - Average revenue generated by Demandforce per month: $26,081 This is available on a very cool metrics page you have access to as a Df user. Also LOOK at the reviews THIRTY TWO average per month. This creates business with NEW clients! PLUS: if Demandforce does not perform that month you don't have to pay.............they guarantee performance. See a demo at Camp MIKAL Cincinnati Sept 23-25 and get special deals. Meet with Demandforce one-on-one at Camp and also see a demo at www.demandforce.com See how Demandforce works with MIKAL at Youtube https://www.youtube.com/watch?v=bksYt871siE Select the DemandForce MIKAL video Your MIKAL Team MIKAL 513-528-5100 sales@mikal.com www.mikal.com

Loss for the industry and the MIKAL Family

We lost a great friend, client, and supporter this past week. Kenneth Collopy left this world and will me missed. Kenneth R. Collopy March 15, 1943 - June 12, 2017 Kenneth was a 58-year veteran of the cosmetology industry who learned European cutting techniques and much of his trade from Antoine Cierplikowski, the world's first celebrity stylist. Kenneth founded two separate salons in Cincinnati; cut and coiffed countless beautiful women from Cincinnati and across the country; taught nationwide from platforms at hair shows for major professional product manufacturers such as Helene Curtis and Zotos; produced and hosted a regular fashion segment for the locally produced and regionally syndicated Bob Braun Show; served as professional educator of hair care and advanced cutting techniques for one of the country's most successful major contract manufacturers of hair care products; was named one of the country's ten best hairstylists by a leading consumer publication; designed, manufactured in FDA-approved laboratories and marketed his own line of professional hair care products; partnered with Procter & Gamble's Salon Education Division in its earliest endeavors to educate and prepare cosmetology students for the real world of salon work; served as consultant to Fortune 500 companies; developed advanced educational programs for many salon companies; taught advanced haircutting techniques for Mark D. Foley's long-running Sail to Supernatural Salon Success educational cruises; was an ongoing consultant for Mikal Corporation, Cincinnati-based developer of the industry's leading and longest running salon and spa software; was an independent national educator for his own dry cutting techniques, developed and perfected over nearly half a century; and launched countless successful cosmetology careers. He loved and promoted Olaplex every chance he got, calling it a total game changer for the industry. Kenneth was a past president of the Blue Ash Retail and Professional Association, has been a longtime member of The Salon Association and The Professional Beauty Association and achieved the highest office in McMillan Lodge 141, a local Cincinnati Masonic Lodge known for its philanthropic support of the Greater Cincinnati community. Right up to the end, on oxygen 24/7, Kenneth worked three days a week because he loved and was devoted to his wonderful clientele and was passionate about cutting hair and helping women discover their very own individual beauty.

What will you experience at Camp MIKAL?

Camp MIKAL 2017 Sept. 23-25 Cincinnati Airport Marriott Hotel and Conference Center Are you ready to make an extra $69,750.00 from what you will learn at Camp MIKAL this summer? Maybe you are satisfied with your sales and growth this year. If you are then Camp MIKAL may not be for you (except to fine tune systems and procedures). But if you would like to find out how other salons and spas are using their MIKAL system to make some serious money this is the year to come to Camp! A few examples: Are you using the autopilot automatic unattended e-marketing system to send thank you, reminder, appointment confirms, and birthday e-mails every week? If MIKAL could get just 3 more clients in a week for a $40 service with this easy to set up and self running system you would make an extra $6000 this year. Are you using the pop-up upsell system in the appointment book? If you could do one up-sell or add on a day at $15 you would make an extra $3750 this year. Are you doing Just In Time appointment e-mail blasts to fill cancellations in the book? If you did this and filled one cancelled appointment a day you would make an extra $10,000 this year. Do you use the Daily Activity Report to meet with your best clients each day to present them with a Friend of a friend gift certificate package? If your top 100 clients could get 100 best friends to become regulars spending an average of $500 a year you would make an extra $50,000 this year. Just these ideas would generate an extra 69,7500.00 this year. Plus there is more……………… Plus at Camp MIKAL you will also learn how to - Organize and systematize for Inventory control savings - More effective goal setting for increased sales and performance - More efficient front desk procedures for better client service - Marketing ideas from the other MIKAL users And much more! All this over $69,750.00 in money making ideas, better control and efficiency, and all for less than $300 for 3 days with meals and workbooks! So are you ready to sign up? Call MIKAL and get the date booked! 513-528-5100

Amazing Salon Software

Single Operator Special $39 Complete! And Small Salon Deal $79 Manage your business and Market Automatically with MIKAL Manage your Business. Do sales and track daily, weekly, monthly quarterly, and yearly sales. Track inventory and know what is selling and what you need. Inventory Sales reports and Shortage/Reorder reports Track sales tax automatically and know it with the touch of a button. Track sales by client and know everyone’s buying history. Sell and redeem gift certificates on the system – no paper tracking. Track what advertising is working and how much money each are generating. Track and reward customer referrals automatically. Have an automatic customer loyalty points program the system administers. Use credit card processing through the system with a 1.35% rate or less! Book appointments from your computer, your smart phone, and clients can book from a button on your web site or Face Book page. No extra cost! Customers can book ON-LINE (with your approval 24/7/365) You can book customers with your smart phone from anywhere. Included! Keep detailed customer information addresses, e-mail, text number, buying history. Have pictures on each customer. Have complete buying and service history! Have an 1800 character technical card for each customer. All your technical info. Track gift certificate sales and redemptions on the system with easy look up. Automatic Customer Marketing with Autopilot. – No extra costs or charges! System sends Birthday, Reminder, Referral thank you, Appointment reminder, Retail reminder, Appointment confirmations and more automatically. FREE e-mail and text marketing! JITA – just in time appointments are sent to customers offering last minute openings in your book – fill the empty slots automatically. No extra cost and no revenue share – You keep your money! Print customer lists, labels, form letters, use our samples or do your own. Interface with Constant Contact for e-mails and newsletters. Interface with Vista Print for postcard mailings. All for $39 a month rental and a $99 set up fee. We set up your menu, load your customers from an Excel file, Load a product line, and train you. You get all our updates for free and free support from 9-9 Mon-Fri and 9-4 Saturday. 12 month commitment required. If at any time you want to discontinue service we will give you your customer information and last set of reports as long as your account is in good standing and the initial 12 month commitment fee is paid. Work in the Cloud or on your system! Have up to 5 employees to track? Just $199 set up and $79 per month. Complete. Make money! Need more? Call for our Unlimited Employee System Deal and the GOLD version Deal! The system includes the MIKAL Silver Single Operator software, EMBA, JITA, OLB, AutoPilot and ES-Mail. X-Charge credit card interface and set up/training. So let’s get started. Give us a credit card for the $99 and to keep on file for the monthly billing of $39. We will send you the set up documents and get you up and running in no time. Get your marketing going and eliminate your paperwork! The MIKAL Corporation www.mikal.com 513-528-5100 sales@mikal.com

MIKAL at the ABS Chicago Midwest Show Deals and Classes!

Get great prices and deals at the Chicago MidWest ABS show this March! See MIKAL SEVEN software and get the entire package for as little as $39 a month. Build your business! Get ALL the education and business CDs for up to 40% off! See MIKAL Software and get a FREE CD in booth 5406 Classes Staff with a System Sat/Sun 9-10:30 Build a winning team! Market with a Mission Sat/Sun 11-12:30 TEN all new ideas! Computerize with Confidence Sat/Sun 1-2:30 See the BEST! Build your Business Sat/Sun 3-4:30 A PLAN to GROW! Can't make the classes? Get our CDs at http://www.mikal-salon-software.com/apps/webstore/ Can't make the show? Call for a FREE CD 800-448-5420 Chicago MidWest ABS show March 25-27 MIKAL Salon and Spa Software booth 5406 Product classroom Saturday and Sunday Get with the program - MIKAL SEVEN!

Nail Industry Trends 2016 Nailpro Essentials issue. I just finished studying the Nailpro survey for 2016 and there are some numbers and trends that jumped out at me. Be sure to read the entire issue, at the same time here are some of the key points as I see them. Overall the nail industry is strong and at the same time it is changing. To capitalize on the growth nail techs and nail salons/departments need to evaluate how these changes can be leveraged in the business to grow. First the independents accounted for 60% of the respondents in this survey and 34% were owners or employees. 6% were others….okay what ever that means. The survey showed independents were independent because they felt they could make more money, set their own schedules, and have more control over their time and schedules. At MIKAL salons have surveyed clients and one of the big complaints about independents is that they don’t keep a set schedule and tend to move appointments to accommodate personal scheduling needs. Interesting…. Income showed 69% of independents earn under $550 a week. That tends to show that unless you are well established with a large client base being an independent to make more money is not realized. The BIG FOUR in services are natural manicure 92% provide and charge $20 booking 34 minutes, Pedicure 89% provide and charge $33 booking 48 minutes, Nail art 84% provide and soak-off gel/gel polish 83% at $32 booking 55 minutes. The dollars per hour do not seem to correspond with the services times booked. Check your service times and make sure the time booked earns the dollars per hour desired. Add-ons are a great way to increase the client ticket and satisfaction level (who does not like a paraffin treatments?) The average prices for paraffin $11, nail strengthener $10, anti-fungal $14 and callus softener $13. Are you taking advantage of these up sell opportunities and have them in your booking script and as a pop-up recommendation on your on-line booking? The Customer Service portion of the survey was interesting. The techs complained about guests bringing companions, cell phone use, and lateness. The clients complained about the prices, waiting for service, sanitation and injury to the nails. A survey buy nail techs or salons to the clients using SurveyMonkey.com with questions on these topics would help each tech/salon concentrate on improving the client experience. Overall the information is interesting and can be used to help highlight areas to look at in the business. Fred Dengler CEO MIKAL Corporation fredd@mikal.com 800-448-5420

Salon Owners management and marketing CDs from MIKAL

GET OUR SHOW PRICES NOW -CALL 800-448-5420 AMAZING MARKETING CD 60+ Marketing Ideas, 14 month marketing Calendar, How to Create Unique Selling Points and Irresistible offers, 8 page Referral Contest Plan, the Hint Kit program, Salon and Spa Surveys, Year Round Gift Card Sales Ideas, 85 page Signage book, 3 – Marketing Presentations by Fred Dengler! SHOW SPECIAL $40.00 Website Price $69.00 - save $29.00 SuperCharge your Front Desk CD Complete Front Desk operations manual, Price Check, UpSell and More Scripting for Profits, complete Front Desk Presentation Slide Show, Receptionist Classified Ads, Receptionist and Salon/Spa Coordinator Job Descriptions, Payroll and Goal Setting Ideas, Terror on the Phones booklet. SHOW SPECIAL $50.00 Website Price $60.00 - save $10.00 NEW SALON OPENING CD Do it right the first time (or Re-Invent right the second time) with our information packed CD! New Salon Opening side presentation, Grand Opening Ideas, Profit Generating Workbook – 43 pages! Salon and Spa Job Descriptions, Opening Checklist, 10+ Funding Ideas, Planning Spreadsheets and much more! SHOW SPECIAL $15.00 Website Price $50.00 - save $35.00 Staff Up! & Salon Policy Manual CD A comprehensive employee policy and procedure manual on CD to edit and use, Ideas to DOUBLE your Classified Ad response, 20 Effective Interview Questions, Staff Up! Slide show class, job descriptions, Compensation Worksheets, Goal Setting Ideas, Training Tips and much more! SHOW SPECIAL $10.00 Website Price $59.00 – save $49.00 CD Package Deals Buy more – Save $ Hat Trick Pick ANY 3 CDs $60 You Save up to $50 more! Fab Four Deal all 4 CDs$90 Now Save another $35 more!

Salon Owners Barter for Profits!

MIKAL BARTER IDEAS MIKAL knows that in today’s economy, salon owners sometimes save money through bartering to get products or services they need. The IRS wants to remind salon owners that the fair market value of property or services received through barter is taxable income. Bartering is the trading of one product or service for another. Usually there is no exchange of cash. However, the fair market value of the goods and services exchanged must be reported as income by both parties. MIKAL allows you to track barter through the Accounts Receivable system. Set up the barter client in the client system and when you give them services/retail put the sales transaction on accounts receivable. This will keep track of what you have done for them. Also make an item call flowers or pizza or what ever as an accounts receivable payment item and use it with the client when they “pay” you by providing their products. This way you can see if the relationship is balanced and also give the barter partner information on how the relationship is going. You can also make Barter a pass thru sale by using the paytype for pass thought. This does not give you the a/r balance info but does show activity for the barter client. Pass through sales have different features and you should consult with MIKAL when setting this feature up. Call MIKAL at 513-528-5100. Here are four facts on bartering: 1. Organized barter exchanges A barter exchange functions primarily as the organizer of a marketplace where members buy and sell products and services among themselves. Whether this activity operates out of a physical office or is internet-based, a barter exchange is generally required to issue Form 1099-B, Proceeds from Broker and Barter Exchange Transactions, annually to their clients or members and to the IRS. 2. Barter income Barter dollars or trade dollars are identical to real dollars for tax reporting purposes. If you conduct any direct barter – barter for another’s products or services – you must report the fair market value of the products or services you received on your tax return. 3. Tax implications of bartering Income from bartering is taxable in the year it is performed. Bartering may result in liabilities for income tax, self-employment tax, employment tax or excise tax. Your barter activities may result in ordinary salon income, capital gains or capital losses, or you may have a nondeductible personal loss. 4. How to report. The rules for reporting barter transactions may vary depending on which form of bartering takes place. Generally, you report this type of salon income on Form 1040, Schedule C Profit or Loss from Business, or other business returns such as Form 1065 for Partnerships, Form 1120 for Corporations or Form 1120-S for Salon Corporations. For more information, see the Bartering Tax Center in the Business section at www.irs.gov. NOTE: always consult with your accountant or tax attorney when creating a barter situation so you are in compliance with tax laws. MIKAL does not recommend or support any specific barter policies. MIKAL only provides a way of tracking barter within the MIKAL software. Call MIKAL with any questions 513-528-5100. See out blog at www.mikal-salon-software.com for more management ideas!

Salons must sell the experience not the service to succeed!

MAXIMIZE Your Experience Marketing with MIKAL Today’s consumer is more and more inclined to spend money on experiences than on items. Experience purchases now win out for up to 40% of all consumers. It is over 60% of millennials would rather spend on experiences than items! How do we take advantage of this trend? We offer mini experiences. We set up the system and salon/spa to support the client WOW. Packages with RICH descriptions. Services on our web site with details benefit laden descriptions. Scripts for our staff with the same………….. What we don’t do: discount our packages and make them a commodity (think ITEM). Sell gift cards for a cheaper rate – where is the experience part of the sale? - Come up with a first time offer for the price check prospects for each area of the salon/spa. Tie to your Google offer, your Social media, and your referral program – is this working for you? - Set up a pdf you can instantly e-mail for the client screen for the price inquiries – do you have? - Set descriptions of all services for pop up that are packed with benefits – do you have set up? - Train the staff especially the desk to use the benefits – script and role play! - Use the Up-$ells to add on the experience services that WOW – are they being used? - 4 Corner your front area to create the perfect client experience – see our diagram - Time line to maximize every WOW opportunity during the client visit - Review your USPs – do you work on these items every week? - Use the EMBA to prebook at the chair/station – know why this is powerful? - Video the finish or make up touchup on the client phone – do you do this now? - Reward the client with instant rebates of the loyalty points on each visit – set up? - Use the Thank you and New Client Thank you to follow up - Use the Xris-Xross marketing to suggest NEW client experiences – set up and running? - Publish the positive client experience comments – make sure it is available on Google! - Promote the client experience options in your business – are these part of your USPs? - Make sure you have a mini client experience option – know why this is critical? - Put together packages, series and Events to keep the client experience fresh – important! Now is the time to get on these programs and strategies. This trend for experiences in going to grow and if your salon/spa is not positioned for this big change in consumer buying you will miss out! Come to MIKAL Orlando Success Club for a full day detailing how to implement each of these ideas. Fred Dengler CEO – MIKAL

November Salon Marketing Ideas from Fred at MIKAL Salon Software

This is a section of our monthly MIKAL Salon/Spa Marketing Calendar - call for a free 14 month copy 800-448-5420 Let’s Market! November INCREASE your COLOR prices at the first of this month to take advantage of the Holiday RUSH. IT’S DATA COLLECTION TIME! Now is the time to make sure all of your customer information is correct. You will see more of your customers in the next 60 days than in the next six months. Activate the incomplete address warning at point of sale so the front desk always captures all of the customer address information. Run the incomplete address list for last visit equals last week customers every week to make sure the receptionists are capturing all of the information. Idea: want to get everyone’s e-mail or text number? Have a contest. Put a gift basket of slow moving products together. Set up a table with the basket, sign up forms, and drawing box. All you ask for on the sign up form is the name and either their e-mail or text number (on the form tell them that is how you will contact the winner). Everyone will give there info to you! Update the information into the MIKAL software for your post-holiday marketing. Implement a strategy to move customers booking appointments to less busy days and times. Every customer will want to come in on Saturday. Always offer early week appointments first and give the customers reasons to book early in the week (less hectic, more time to work on the customer, better quality time with the customer). Idea: offer the free cookies and baked goods on Monday and Tuesday NOT on Saturday! The more customers you can move to early week and morning appointments the more opportunity you will have to service new customers during prime walk in times! Book smarter for more profits. Do you have the MIKAL EMBA Employee Mobile Booking app? MIKAL Salons report increases and in some cases DOUBLING of rebooks using the smart phone to book the next appointment at the end of the service. Why do clients like to book with their stylist and not the receptionist? Idea: have your Holiday Party in January when you and your staff have the time to enjoy it! Idea: set up a gift wrapping station/table with paper, tape, ribbon and when clients buy products as presents for the holidays they can use the wrapping station to get the gifts wrapped. If the receptionist or assistant has time have them wrap the purchases for the clients while they are receiving their services. More marketing needed? Call for our FREE Marketing Calendar. Order our Marketing CD with 60+ ideas for $40 and free shipping. Plan on coming to our Winter meeting or have a MIKAL trainer in for a day with our special fall pricing. Call us 800-448-5420 or e-mail sales@mikal.com www.mikal-salon-software.com

All NEW Salon Marketing and Management CDs available now at CosmoProf shows and by calling MIKAL

MIKAL Education CDs SuperCharge your Front Desk CD Complete Front Desk operations manual, Price Check, UpSell and More Scripting for Profits, complete Front Desk Presentation Slide Show, Receptionist Classified Ads, Receptionist and Salon/Spa Coordinator Job Descriptions, Payroll and Goal Setting Ideas, Terror on the Phones booklet and more! SHOW SPECIAL $40.00 Website Price $60.00 - save $20.00 NEW SALON OPENING CD Do it right the first time (or Re-Invent right the second time) with our information packed CD! New Salon Opening side presentation, Grand Opening Ideas, Profit Generating Workbook – 43 pages! Salon and Spa Job Descriptions, Opening Checklist, 10+ Funding Ideas, Planning Spreadsheets and much more! SHOW SPECIAL $20.00 Website Price $50.00 - save $30.00 Staff Up! & Salon Policy Manual CD A comprehensive employee policy and procedure manual on CD to edit and use, Ideas to DOUBLE your Classified Ad response, 20 Effective Interview Questions, Staff Up! Slide show class, job descriptions, Compensation Worksheets, Goal Setting Ideas, Training Tips and much more! SHOW SPECIAL $20.00 Website Price $59.00 – save $39.00 SuperCharge your Front Desk CD Complete Front Desk operations manual, Price Check, UpSell and More Scripting for Profits, complete Front Desk Presentation Slide Show, Receptionist Classified Ads, Receptionist and Salon/Spa Coordinator Job Descriptions, Payroll and Goal Setting Ideas, Terror on the Phones booklet and more! SHOW SPECIAL $40.00 Website Price $60.00 - save $20.00 CD Package Deals Buy more – Save $ Hat Trick Pick ANY 3 CDs $60 You Save up to $40 more! Fab Four Deal all 4 CDs$90 Now Save another $30 more! The MIKAL Corporation sales@mikal.com www.mikal-salon-software.com 800-448-5420

Salon Technology Update

Salon Technology Update The Beauty Industry is forging ahead with state-of-the-art software programs designed to increase customer satisfaction and streamline the salon business processes. The most dynamic programs include (computer) industry award winning Tablet apps, JITA – just in time appointment marketing, and advanced customer loyalty systems. The MIKAL Tablet app received the RSPA innovative award in point of sale technology with a queue crushing app that speeds customer check in and rebooking using wireless tablets in the salon. The Tablet app is not a PC program on a tablet. It is a touch screen program written specifically to enhance the customer experience by making the receptionist mobile! Check it out at http://www.mikal.com/2011InnovSolAward.php JITA the Just In Time Appointment marketing program is an opt in program that looks at the salon computerized appointment book and offers last minute openings to customers who are interested in these opportunities. JITA is smart enough to not send the offers to customers who have a future appointment and only offer openings to each stylist’s customer base. This amazing option keeps the appointment book full! Customer Loyalty and Rewards programs are not an option with customers. Customers expect to get something more that just great service! The MIKAL Points program no only rewards loyalty and sales; it also gives rewards for referrals, pre-booking, and allows double points on certain days to build the business. Customer Points are reinforced by printing on the receipts, showing on the tickets, and displaying on the customer’s on-line booking profile page. These programs are being used by small salons to the largest and most visible salons in the industry. Call or e-mail MIKAL for contacts and salon profiles. MIKAL Salon and Spa Software 800-448-5420 sales@mikal.com www.mikal-salon-software.com Fred Dengler Co-Founder and CEO

Get your Valentine Specials Going now - some Sweet ideas for you!

Is your Salon or Spa ready to make some serious money for Valentine's Day? MIKAL Salons and Spas are ahead of the curve and are taking advantage of the big Valentine promotions now with our award winning software. See the ideas below and give us a call with any questions! NOW is the time to get your promotion together. Don't be paralyzed by a slow economy and don't let the retail stores get all the Valentine Promotion $ales! Valentine Sales are happening right now - are you set to plug into them? - Get your decorations up NOW. If you don't have any take the idea from Tracy one of our MIKAL owners: Tracy says "I didn't have much money and one of my stylists took me to the dollar store in town and there were TONS of cute things. For less than $20 we got window decorations, heart shaped baskets, Red and White wrapping paper. I ran my Inventory Ranking Report and set up a table with all the slooooooow moving items with a sign 40% off. We set up the table with an area with the wrapping paper I got at the dollar store and allow the clients to wrap their purchases for free! Slow moving Product is flying off the table and clients love the ability to do their own gift wrapping for free. They have even sent friends in to get items. Also be sure to set the items up in your MIKAL inventory as Non-Commission so you don't pay commission on these liquidation items. Does your software system highlite the products that you need to MOVE NOW and maximize your retail profits? - Sell special Valentine Gift Cards: Vince has special cards printed by Raco Industries that have Valentine graphics and preprinted amounts of $50 and $100. He uses the MIKAL gift card system to track the sales and redemptions. Note: MIKAL Gift Card processing is FREE - no fees or charges except for your card costs. Vince says this is his third year doing it. Vince says: "Clients come up to the front desk where we have the Valentine gift cards displayed and just buy them as quick point of purchase items. The display is what sells the items. I get a small run of cards done special by Raco. They look great and are inexpensive. Patty Jones at Raco gets them for me fast." Raco's number is 513-984-2101 or 800-446-1991. - Do you have a Spa Sampler package to sell? Sonoma Spa puts a package together of services including a manicure, 30 minute mini facial, 15 minute chair massage, hair styling service, and make-up touch up for $99 for Valentine's Day. It is only redeemable Monday thru Wednesday from 9am to 5pm but includes complementary baked goods, a single rose, and a chocolate treat to take home! Last year they sold and booked 300+ of these packages by advertising on the radio the first 2 weeks in February during rush hour drive time 7am to 9am and 5pm to 6pm Monday thru Friday only. Solare made sure they had booking experts available to take the calls and credit cards charges right over the phone. Note: they also upgraded over 50 of the calls to the Valentine Day of Rejuvination that costs $449! MIKAL has the easiest to sell and redeem package tracking system in the beauty industry. Sell series, standings, and day packages with just a few simple keystrokes with your MIKAL software. Call us for more package ideas! - Do you have your MIKAL Packages implemented, Client Loyalty Points Program, and Inventory Ranking report run for the Valentine's Day promotions? Call your MIKAL support team to get the systems in place and bust this recessionary trend! Call us at 513-528-5100. - If you were a MIKAL client you would be booked for the MIKAL Class in March at our Cincinnati Training Center or see us a a dozen Beauty Shows this season. Call us for dates and locations or see our Show Schedule at http://www.mikal-salon-software.com/shows-and-seminars Does your software company host dynamic meetings like ours or just want you to WEBINAR with them? We will convert your information to our system, come ON SITE at your location and train you and give you friendly experiences support for dollars a day! Call us for our special conversion package pricing! 800-448-5420. - Do you have the amazing MIKAL SIX software or some other package that just is not measuring up? See the power of the new Management Dash Board, the Automatic Autopilot E-marketing system, and get a FREE Salon/Spa Policy Manual e-mailed to you if you call and give us 15 minutes to show you an Internet based presentation of our award winning software. Call and ask for an e-mail of our information package on MIKAL SIX. It is an awesome upgrade. - Go to our web site and listen to our Award Winning Tablet App streaming video and download our 32 page Idea book - they are FREE - WWW.MIKAL.COM then come to Chicago, San Jose, Orlando, Baltimore, Texas, Seattle or one of our other shows and put a plan together to profit in these wild economic times. It can be done! Fred Co-Founder The MIKAL Corporation SALES@MIKAL.COM WWW.MIKAL-SALON-SOFTWARE.COM

2015 let's forget Resolutions and work on EVOLUTION

2015 is HERE! Don’t think New Year’s Resolutions, think New Year’s EVOLUTION Resolutions don’t work. The average person keeps them for less than 2 weeks (remember the gym membership, fruit diet, juicer machine etc…). Why don’t resolutions work? Because it is our human behavior. It is our habit. It is easy. It might even be satisfying. So instead of trying to change behavior why not change the environment, the process, or the system and the behavior will change. So instead let’s EVOLVE! Let’s look at every system and process in our business and figure out how we can make it simpler, faster, better for staff and clients, and of course more profitable. A few examples: The front desk is an area of on-going frustration. Turn over of staff, poor client service, down time is not used to clean, organize, do confirmations, and retail and rebooking is not a priority. So do we resolve to put as much time into the front desk as needed to change these things? Do we clean house and hire new receptionists? Is that our Resolution, to have a Revolution? Ready to go all Tabitha on the desk? Or……. How about putting in message on hold and call queue option on the phone to auto hold calls if not answered in 2 rings so the front desk can finish sales, rebook, and close retail without interruptions on putting people on hold? - Support system involves giving the upsell offers in your message on hold. - Education needs to happen so staff knows how to handle the call queue option. How about giving a bonus when the receptionist rebooks a client, upsells a service, converts a price call to a booking, and sells NEW retail items to a client? The desk would be rewarded to do the things you want them to do. Sales would increase, retention would go up, and the bonus would increase wages so they would not leave over a fifty cent pay increase from a company down the street. - Support system involves setting spiffs for rebooks, upsells, add on sales in MIKAL. - Education needs to have scripting in place to deliver the offers. - Support system needs to give clients loyalty points for rebooking automatically. How about setting up the receptionist goals so every week they get a report on how they are doing compared to your expectations? If the present desk staff can’t embrace these positive steps how about hiring people that are going to embrace your systems? So we Evolve with changes to the systems and the process allowing the people to change their behavior. You can manage the process instead of the people. Why not do this for other areas? Retailing – what can be changed to make retail easy? Professional inventory- what can be put in place to track and fine tune inventory? Stylist behaviors – what can be put in place to reward positive behaviors? Social marketing – what can be put in place to make it automatic and effective? Let’s think through these areas and enhance the process and systems. Come to the Success Club in VEGAS and brainstorm these areas on Total Overhaul Tuesday! There are 2 “slots” left for the seminar. Call and register now 513-528-5100 MIKAL Salon Software