Salons must sell the experience not the service to succeed!

MAXIMIZE Your Experience Marketing with MIKAL Today’s consumer is more and more inclined to spend money on experiences than on items. Experience purchases now win out for up to 40% of all consumers. It is over 60% of millennials would rather spend on experiences than items! How do we take advantage of this trend? We offer mini experiences. We set up the system and salon/spa to support the client WOW. Packages with RICH descriptions. Services on our web site with details benefit laden descriptions. Scripts for our staff with the same………….. What we don’t do: discount our packages and make them a commodity (think ITEM). Sell gift cards for a cheaper rate – where is the experience part of the sale? - Come up with a first time offer for the price check prospects for each area of the salon/spa. Tie to your Google offer, your Social media, and your referral program – is this working for you? - Set up a pdf you can instantly e-mail for the client screen for the price inquiries – do you have? - Set descriptions of all services for pop up that are packed with benefits – do you have set up? - Train the staff especially the desk to use the benefits – script and role play! - Use the Up-$ells to add on the experience services that WOW – are they being used? - 4 Corner your front area to create the perfect client experience – see our diagram - Time line to maximize every WOW opportunity during the client visit - Review your USPs – do you work on these items every week? - Use the EMBA to prebook at the chair/station – know why this is powerful? - Video the finish or make up touchup on the client phone – do you do this now? - Reward the client with instant rebates of the loyalty points on each visit – set up? - Use the Thank you and New Client Thank you to follow up - Use the Xris-Xross marketing to suggest NEW client experiences – set up and running? - Publish the positive client experience comments – make sure it is available on Google! - Promote the client experience options in your business – are these part of your USPs? - Make sure you have a mini client experience option – know why this is critical? - Put together packages, series and Events to keep the client experience fresh – important! Now is the time to get on these programs and strategies. This trend for experiences in going to grow and if your salon/spa is not positioned for this big change in consumer buying you will miss out! Come to MIKAL Orlando Success Club for a full day detailing how to implement each of these ideas. Fred Dengler CEO – MIKAL

November Salon Marketing Ideas from Fred at MIKAL Salon Software

This is a section of our monthly MIKAL Salon/Spa Marketing Calendar - call for a free 14 month copy 800-448-5420 Let’s Market! November INCREASE your COLOR prices at the first of this month to take advantage of the Holiday RUSH. IT’S DATA COLLECTION TIME! Now is the time to make sure all of your customer information is correct. You will see more of your customers in the next 60 days than in the next six months. Activate the incomplete address warning at point of sale so the front desk always captures all of the customer address information. Run the incomplete address list for last visit equals last week customers every week to make sure the receptionists are capturing all of the information. Idea: want to get everyone’s e-mail or text number? Have a contest. Put a gift basket of slow moving products together. Set up a table with the basket, sign up forms, and drawing box. All you ask for on the sign up form is the name and either their e-mail or text number (on the form tell them that is how you will contact the winner). Everyone will give there info to you! Update the information into the MIKAL software for your post-holiday marketing. Implement a strategy to move customers booking appointments to less busy days and times. Every customer will want to come in on Saturday. Always offer early week appointments first and give the customers reasons to book early in the week (less hectic, more time to work on the customer, better quality time with the customer). Idea: offer the free cookies and baked goods on Monday and Tuesday NOT on Saturday! The more customers you can move to early week and morning appointments the more opportunity you will have to service new customers during prime walk in times! Book smarter for more profits. Do you have the MIKAL EMBA Employee Mobile Booking app? MIKAL Salons report increases and in some cases DOUBLING of rebooks using the smart phone to book the next appointment at the end of the service. Why do clients like to book with their stylist and not the receptionist? Idea: have your Holiday Party in January when you and your staff have the time to enjoy it! Idea: set up a gift wrapping station/table with paper, tape, ribbon and when clients buy products as presents for the holidays they can use the wrapping station to get the gifts wrapped. If the receptionist or assistant has time have them wrap the purchases for the clients while they are receiving their services. More marketing needed? Call for our FREE Marketing Calendar. Order our Marketing CD with 60+ ideas for $40 and free shipping. Plan on coming to our Winter meeting or have a MIKAL trainer in for a day with our special fall pricing. Call us 800-448-5420 or e-mail sales@mikal.com www.mikal-salon-software.com

All NEW Salon Marketing and Management CDs available now at CosmoProf shows and by calling MIKAL

MIKAL Education CDs SuperCharge your Front Desk CD Complete Front Desk operations manual, Price Check, UpSell and More Scripting for Profits, complete Front Desk Presentation Slide Show, Receptionist Classified Ads, Receptionist and Salon/Spa Coordinator Job Descriptions, Payroll and Goal Setting Ideas, Terror on the Phones booklet and more! SHOW SPECIAL $40.00 Website Price $60.00 - save $20.00 NEW SALON OPENING CD Do it right the first time (or Re-Invent right the second time) with our information packed CD! New Salon Opening side presentation, Grand Opening Ideas, Profit Generating Workbook – 43 pages! Salon and Spa Job Descriptions, Opening Checklist, 10+ Funding Ideas, Planning Spreadsheets and much more! SHOW SPECIAL $20.00 Website Price $50.00 - save $30.00 Staff Up! & Salon Policy Manual CD A comprehensive employee policy and procedure manual on CD to edit and use, Ideas to DOUBLE your Classified Ad response, 20 Effective Interview Questions, Staff Up! Slide show class, job descriptions, Compensation Worksheets, Goal Setting Ideas, Training Tips and much more! SHOW SPECIAL $20.00 Website Price $59.00 – save $39.00 SuperCharge your Front Desk CD Complete Front Desk operations manual, Price Check, UpSell and More Scripting for Profits, complete Front Desk Presentation Slide Show, Receptionist Classified Ads, Receptionist and Salon/Spa Coordinator Job Descriptions, Payroll and Goal Setting Ideas, Terror on the Phones booklet and more! SHOW SPECIAL $40.00 Website Price $60.00 - save $20.00 CD Package Deals Buy more – Save $ Hat Trick Pick ANY 3 CDs $60 You Save up to $40 more! Fab Four Deal all 4 CDs$90 Now Save another $30 more! The MIKAL Corporation sales@mikal.com www.mikal-salon-software.com 800-448-5420

Salon Technology Update

Salon Technology Update The Beauty Industry is forging ahead with state-of-the-art software programs designed to increase customer satisfaction and streamline the salon business processes. The most dynamic programs include (computer) industry award winning Tablet apps, JITA – just in time appointment marketing, and advanced customer loyalty systems. The MIKAL Tablet app received the RSPA innovative award in point of sale technology with a queue crushing app that speeds customer check in and rebooking using wireless tablets in the salon. The Tablet app is not a PC program on a tablet. It is a touch screen program written specifically to enhance the customer experience by making the receptionist mobile! Check it out at http://www.mikal.com/2011InnovSolAward.php JITA the Just In Time Appointment marketing program is an opt in program that looks at the salon computerized appointment book and offers last minute openings to customers who are interested in these opportunities. JITA is smart enough to not send the offers to customers who have a future appointment and only offer openings to each stylist’s customer base. This amazing option keeps the appointment book full! Customer Loyalty and Rewards programs are not an option with customers. Customers expect to get something more that just great service! The MIKAL Points program no only rewards loyalty and sales; it also gives rewards for referrals, pre-booking, and allows double points on certain days to build the business. Customer Points are reinforced by printing on the receipts, showing on the tickets, and displaying on the customer’s on-line booking profile page. These programs are being used by small salons to the largest and most visible salons in the industry. Call or e-mail MIKAL for contacts and salon profiles. MIKAL Salon and Spa Software 800-448-5420 sales@mikal.com www.mikal-salon-software.com Fred Dengler Co-Founder and CEO

Get your Valentine Specials Going now - some Sweet ideas for you!

Is your Salon or Spa ready to make some serious money for Valentine's Day? MIKAL Salons and Spas are ahead of the curve and are taking advantage of the big Valentine promotions now with our award winning software. See the ideas below and give us a call with any questions! NOW is the time to get your promotion together. Don't be paralyzed by a slow economy and don't let the retail stores get all the Valentine Promotion $ales! Valentine Sales are happening right now - are you set to plug into them? - Get your decorations up NOW. If you don't have any take the idea from Tracy one of our MIKAL owners: Tracy says "I didn't have much money and one of my stylists took me to the dollar store in town and there were TONS of cute things. For less than $20 we got window decorations, heart shaped baskets, Red and White wrapping paper. I ran my Inventory Ranking Report and set up a table with all the slooooooow moving items with a sign 40% off. We set up the table with an area with the wrapping paper I got at the dollar store and allow the clients to wrap their purchases for free! Slow moving Product is flying off the table and clients love the ability to do their own gift wrapping for free. They have even sent friends in to get items. Also be sure to set the items up in your MIKAL inventory as Non-Commission so you don't pay commission on these liquidation items. Does your software system highlite the products that you need to MOVE NOW and maximize your retail profits? - Sell special Valentine Gift Cards: Vince has special cards printed by Raco Industries that have Valentine graphics and preprinted amounts of $50 and $100. He uses the MIKAL gift card system to track the sales and redemptions. Note: MIKAL Gift Card processing is FREE - no fees or charges except for your card costs. Vince says this is his third year doing it. Vince says: "Clients come up to the front desk where we have the Valentine gift cards displayed and just buy them as quick point of purchase items. The display is what sells the items. I get a small run of cards done special by Raco. They look great and are inexpensive. Patty Jones at Raco gets them for me fast." Raco's number is 513-984-2101 or 800-446-1991. - Do you have a Spa Sampler package to sell? Sonoma Spa puts a package together of services including a manicure, 30 minute mini facial, 15 minute chair massage, hair styling service, and make-up touch up for $99 for Valentine's Day. It is only redeemable Monday thru Wednesday from 9am to 5pm but includes complementary baked goods, a single rose, and a chocolate treat to take home! Last year they sold and booked 300+ of these packages by advertising on the radio the first 2 weeks in February during rush hour drive time 7am to 9am and 5pm to 6pm Monday thru Friday only. Solare made sure they had booking experts available to take the calls and credit cards charges right over the phone. Note: they also upgraded over 50 of the calls to the Valentine Day of Rejuvination that costs $449! MIKAL has the easiest to sell and redeem package tracking system in the beauty industry. Sell series, standings, and day packages with just a few simple keystrokes with your MIKAL software. Call us for more package ideas! - Do you have your MIKAL Packages implemented, Client Loyalty Points Program, and Inventory Ranking report run for the Valentine's Day promotions? Call your MIKAL support team to get the systems in place and bust this recessionary trend! Call us at 513-528-5100. - If you were a MIKAL client you would be booked for the MIKAL Class in March at our Cincinnati Training Center or see us a a dozen Beauty Shows this season. Call us for dates and locations or see our Show Schedule at http://www.mikal-salon-software.com/shows-and-seminars Does your software company host dynamic meetings like ours or just want you to WEBINAR with them? We will convert your information to our system, come ON SITE at your location and train you and give you friendly experiences support for dollars a day! Call us for our special conversion package pricing! 800-448-5420. - Do you have the amazing MIKAL SIX software or some other package that just is not measuring up? See the power of the new Management Dash Board, the Automatic Autopilot E-marketing system, and get a FREE Salon/Spa Policy Manual e-mailed to you if you call and give us 15 minutes to show you an Internet based presentation of our award winning software. Call and ask for an e-mail of our information package on MIKAL SIX. It is an awesome upgrade. - Go to our web site and listen to our Award Winning Tablet App streaming video and download our 32 page Idea book - they are FREE - WWW.MIKAL.COM then come to Chicago, San Jose, Orlando, Baltimore, Texas, Seattle or one of our other shows and put a plan together to profit in these wild economic times. It can be done! Fred Co-Founder The MIKAL Corporation SALES@MIKAL.COM WWW.MIKAL-SALON-SOFTWARE.COM