November Salon Marketing Ideas from Fred at MIKAL Salon Software

This is a section of our monthly MIKAL Salon/Spa Marketing Calendar - call for a free 14 month copy 800-448-5420 Let’s Market! November INCREASE your COLOR prices at the first of this month to take advantage of the Holiday RUSH. IT’S DATA COLLECTION TIME! Now is the time to make sure all of your customer information is correct. You will see more of your customers in the next 60 days than in the next six months. Activate the incomplete address warning at point of sale so the front desk always captures all of the customer address information. Run the incomplete address list for last visit equals last week customers every week to make sure the receptionists are capturing all of the information. Idea: want to get everyone’s e-mail or text number? Have a contest. Put a gift basket of slow moving products together. Set up a table with the basket, sign up forms, and drawing box. All you ask for on the sign up form is the name and either their e-mail or text number (on the form tell them that is how you will contact the winner). Everyone will give there info to you! Update the information into the MIKAL software for your post-holiday marketing. Implement a strategy to move customers booking appointments to less busy days and times. Every customer will want to come in on Saturday. Always offer early week appointments first and give the customers reasons to book early in the week (less hectic, more time to work on the customer, better quality time with the customer). Idea: offer the free cookies and baked goods on Monday and Tuesday NOT on Saturday! The more customers you can move to early week and morning appointments the more opportunity you will have to service new customers during prime walk in times! Book smarter for more profits. Do you have the MIKAL EMBA Employee Mobile Booking app? MIKAL Salons report increases and in some cases DOUBLING of rebooks using the smart phone to book the next appointment at the end of the service. Why do clients like to book with their stylist and not the receptionist? Idea: have your Holiday Party in January when you and your staff have the time to enjoy it! Idea: set up a gift wrapping station/table with paper, tape, ribbon and when clients buy products as presents for the holidays they can use the wrapping station to get the gifts wrapped. If the receptionist or assistant has time have them wrap the purchases for the clients while they are receiving their services. More marketing needed? Call for our FREE Marketing Calendar. Order our Marketing CD with 60+ ideas for $40 and free shipping. Plan on coming to our Winter meeting or have a MIKAL trainer in for a day with our special fall pricing. Call us 800-448-5420 or e-mail sales@mikal.com www.mikal-salon-software.com