JA Leaders Conference Best Ideas
I have just returned from the John Amico Leaders conference in Chicago. WOW - all salon professionals working with salons and helping other salons.
The John Amico Leaders are the retail product, color line, and management/marketing idea trainers. They are your salon professionals that lead local chapters of salons that meet to learn and share. This is such a unique way
The conference was packed with great ideas and information.
Some of my favorite money making ideas from the conference included:
-If clients are slowing down their visit cycles we need to sell them more when they do come in. One leader always recommends a full set of JA products (up to 5) and finds many clients buy at least 3 of the products! The JA Product Recommendation card is perfect for this.
- When clients refer a friend give them a JA product instead of a free or money off service. They are already paying for services – we want the customer to experience our retail, plus a free product costs less than a free service and the customer can take it home and use it all month!
- Speaking of Referrals get a free 8 page plan on How to Hold a Super Successful Referral Contest. Call MIKAL at 800-448-5420 and we will e-mail it right out to you!
- Make sure you are getting your clients e-mail address or text number for marketing. Have a Gift Basket give away and just ask for the clients name and e-mail address on the entry form. On the give away sign/form mention the winner will be informed via e-mail or text message. Now you have the client’s info for e-marketing! Load the information into the MIKAL AutoPilot marketing system for automatic weekly birthday, referral, reminder, and retail reminder e-marketing!
- Post Card marketing is BIG again. Support your referral and e-marketing with directed Postcard marketing. The postage is cheap and the response is huge with the right format and offers. You can get custom printed cards from companies like vistaprint.com – they even have salon templates you can use!
Of course my favorite idea is for you to get computerized with MIKAL software. We will eliminate your paperwork, organize your business, and get your automatic e-marketing going to generate more money. All for as little as $5 a week for independent stylists and $7 a week for a small salon (just add a computer). Call us for the special JA deals at 800-448-5420 or sales@mikal.com
P.S. Are you maximizing the JA product line and support network?
If you are looking for profitable (double margin) retail, non diverted products, and a network of salons working together to share ideas and make money you need to get active and involved! Our business manager at MIKAL Diane Lowe attended the Leaders conference and can fill you in on their ideas and strategies. Diane is a former MIKAL software user, multiple salon owner and stylist too! Give her a call here at MIKAL to discuss the JA/MIKAL opportunities 800-448-5420.
Wednesday, May 25, 2011
Tuesday, April 26, 2011
Low cost business building ideas
Quick LOW COST Business Building Ideas
Here are some quick ideas on building your business. Are you working on these things?
1. Delight Your Customers - and Treat the Best Ones Very Well
With customer visit cycles slowing down and average ticket amounts dropping it is
critical to get the most out of every customer. Your best new customer is your present customer.
"Don't measure 'Are you (the customer) happy?'" Ask 'Did we exceed your
expectations?' When you move that number, business will come flowing in," said Doug
Hall, former Procter & Gamble marketing whiz, professional "idea man," and author of
Jump Start Your Business Brain. Run your SMS Customer ranking report for the top 2
pages of customers. What have you done for them lately? Run the list by service
provider and flag those customers on their work tickets (use the card that is set to always print).
Steven S. Little, who has been president of three fast-growth companies, said retaining customers is key to building a business. Think about how much you can improve your bottom line by hanging onto your customers for longer. Run your SMS Retention Report by employee and see who your top employees are. What do they do differently to create the increased retention? How can you systemize the things they are doing to improve everyone’s retention?
Instead of offering a rebate to everyone when you're faced with excess inventory, offer a rebate only to your best customers, suggested James Taylor, former head of global marketing for Gateway 2000 and author of The Visionary's Handbook.
2. Hold onto Great Employees
The strongest salons and spas are the ones that cultivate long term employees. Build a strong business by keeping your best staff members for as long as possible (I know they don’t stay for ever but let’s keep them as long as we can). Why not do lunch – it works in other industries! Executive lunches have been a huge success at BORN, a Minnesota based IT consulting firm that has been on the Inc 500list five times and has been named one of the nation's Best Places to Work by Fortune. Executives routinely have lunch with 10 to 15 employees so the employees can get to know company leaders and share their thoughts about the future of the company. Maybe you can’t have lunch with a dozen employees every week but how about taking your 6 best employees out to lunch? Pick one each week from your SMS Employee Ranking report and take them to lunch. Pick a restaurant whose owner is a customer of your salon/spa. You may even be able to barter the meal for a service. You can pick different criteria for the employee to take to lunch.
One week it might be the person on the SMS Ranking report with the highest average
ticket, the next week it may be the employee with the highest service sales, or most
requests, or highest retail. Pick a slow day each week to do the lunch and book the time out on both of your appointment books so it is a firm date and time.
3. Stimulate Your Brain
Read 50 magazines a month -- that's less than two a day -- and you'll start seeing the big trends that will affect your business in the future. Fashion and People Magazines count but also read Fortune, Inc., Forbes, and other business periodicals. (Newspapers and Web surfing count, too.) You're too busy? "Get over it," Subscribe to news services that automatically e-mail news to you. Log onto Forbes.com and Inc.com and sign up for their news services. Just reading the news and business ideas will help you to see trends in the business world that will impact your business.
4. Spell out the Benefits of Your Product or Service
Do you know your USPs and IO? Make a list of your USPs – Unique Selling Points and
always promote them. Make sure you have a IO – Irresistible Offer that creates a phone call when a prospective customer hears about the offer. Log onto www.mikal.com and look at our presentations section. You will see our marketing ideas that will give you ideas on creating your USPs and IO. In advertisements, don't list the features of your product or service. List the benefits - but not too many -- and give your customers a reason to believe you. Then tell them what dramatic difference your product or service can make.
Customers love news and hope, all of the money is in uniqueness. Make sure your staff can rattle off your USPs at the drop of a hat. Educate your customers on all the things that make there visit to your salon/spa unique!
5. Join Forces for Mutual Benefit
Get connected. Barter is back! Get into your local Chamber, Womens Club and PTA.
Find out who is in each organization and who you can align with. Forming alliances is
an increasingly important way to accelerate growth, access new competencies, and enter new markets, according to Marc S. Margulis, managing director of the corporate alliances group at an investment banking services firm. Can you believe they have professionals to manage this concept at large companies? He says "The question is no longer, 'Should I consider an alliance?' Now the questions are much more interesting than that. They include, 'What form should the alliance take?' and 'How do I find the right partner?'"
Do choose your partner carefully because Inc 500 CEOs surveyed about failed alliances
said their biggest mistake was choosing the first partner who came along. "Dating is the best way to find out who's the best partner," Margulis said.
6. Get Back to the Future
"Ask yourself at the beginning of every week, 'What can I do that will matter three years from now?' "That's the suggestion of Mark Helow, founder of The CEO Project. After conducting 200 interviews of CEOs of successful companies, including some Inc 500 and Fortune 500 companies, he concluded that too many CEOs spend most of their time working "in" the business, rather than spending time on big-picture issues.
Spend 30 to 60 minutes a week with your staff talking about plans for 2012 and 2013.
Talk about your plans at every staff meeting. Get their input. Get your best customer’s input (see #1 above).
7. Appreciate the Power -- and Profits -- in Information
Look through the records you have on old customers and come up with one great idea for each of them. Run the SMS Customer Report based on customers with Greater than Tne visits that have not been back in the last 12 months (last visit date before 12 months ago).
Do the same for your top 40 customers by running the SMS Customer Ranking report for
one page. It's an easier way to get new business than looking for new customers.
Don't just mine your data -- market it, too. How valuable is your information? If you have a landscaping business, you probably know which trees and shrubs grow best in different environments. Sell that information to your suppliers and sell it to potential customers who are looking for landscaping ideas. Some companies have spun off information businesses that have become orders of magnitude bigger than the original business.
8. Hire the Right People
Most of our employee problems come from not hiring right. If you hire an unmotivated
or lazy or sickly or unlucky or low self esteem person you will never be able to change them. Southwest Airlines tests job applicants' knowledge of the company and looks for people who are compassionate and able to laugh at themselves, said Anastasia Albanese- O'Neill, the company's district manager for Southern California. In 2000, the company reviewed 216,000 resumes and hired about 5,000 employees. Group interviews help speed the winnowing process and provide a more candid look at applicants than the traditional one-on-one job interview. Frequent fliers participate in the group interviews.
After all, they know what they're looking for in a new employee, Albanese-O'Neill said. One more bit of advice: "It's 10 times better to wait to hire the right person," she said.
Pick your best employees (that means the ones who are on time, have high retention,
dress appropriately, don’t get sick, and support the company policy) and have them take the Meyer Briggs Personality Profile. Test your applicants and hire the ones that have scores most like your best employees. You can take the test by doing a search on the Internet for Meyer Briggs and select one of the free tests. You can even save some of the programs as a favorite on your computer and mark it for Work Off Line then you can use the test on that computer any time you want!
9. Generate Free -- and Fun -- Marketing
Set yourself apart from the competition with creative low-budget marketing. Use event
marketing, ask your staff for ideas and have them run with the concept. Have a sports
night for men on Monday nights in the fall and have football on 2 or 3 tv sets, do a
referral contest (call MIKAL at 513-528-5100 for a FREE 8 page plan on how to do the
referral contest), Do a product of the month and send postcards using SMS to everyone
who bought that product in the last 3 months. Get your distributors involved. Have a
model night each month and have each stylist do a model. Take before and after pictures and make up a book for the waiting area. Albanese-O'Neill suggested. Among
Southwest Airline's most successful efforts: an Elvis impersonator contest when it
introduced service to Las Vegas, and an arm wrestling contest between CEO Herb
Kelleher and the CEO of another aviation company with the same slogan, "Just plane
smart." The winner got to keep the slogan.
10. Hike Your Prices -- for Good Reason
Are your sales falling? Don't even think about lowering your prices! Figure out how you can provide more value - and double or triple your prices. Keep working on your USPs and WOW your customers. Add value with everything you do. Keep the lower (old)
prices on your slowest days of the week to increase sales on those days.
Want more ideas? Call us today at 513-528-5100
Check out our web site www.mikal.com and look at the presentations and articles!
Come to our classes at the shows (see our schedule on the web) or at our training center in beautiful Cincinnati Ohio – the Queen City!
Here are some quick ideas on building your business. Are you working on these things?
1. Delight Your Customers - and Treat the Best Ones Very Well
With customer visit cycles slowing down and average ticket amounts dropping it is
critical to get the most out of every customer. Your best new customer is your present customer.
"Don't measure 'Are you (the customer) happy?'" Ask 'Did we exceed your
expectations?' When you move that number, business will come flowing in," said Doug
Hall, former Procter & Gamble marketing whiz, professional "idea man," and author of
Jump Start Your Business Brain. Run your SMS Customer ranking report for the top 2
pages of customers. What have you done for them lately? Run the list by service
provider and flag those customers on their work tickets (use the card that is set to always print).
Steven S. Little, who has been president of three fast-growth companies, said retaining customers is key to building a business. Think about how much you can improve your bottom line by hanging onto your customers for longer. Run your SMS Retention Report by employee and see who your top employees are. What do they do differently to create the increased retention? How can you systemize the things they are doing to improve everyone’s retention?
Instead of offering a rebate to everyone when you're faced with excess inventory, offer a rebate only to your best customers, suggested James Taylor, former head of global marketing for Gateway 2000 and author of The Visionary's Handbook.
2. Hold onto Great Employees
The strongest salons and spas are the ones that cultivate long term employees. Build a strong business by keeping your best staff members for as long as possible (I know they don’t stay for ever but let’s keep them as long as we can). Why not do lunch – it works in other industries! Executive lunches have been a huge success at BORN, a Minnesota based IT consulting firm that has been on the Inc 500list five times and has been named one of the nation's Best Places to Work by Fortune. Executives routinely have lunch with 10 to 15 employees so the employees can get to know company leaders and share their thoughts about the future of the company. Maybe you can’t have lunch with a dozen employees every week but how about taking your 6 best employees out to lunch? Pick one each week from your SMS Employee Ranking report and take them to lunch. Pick a restaurant whose owner is a customer of your salon/spa. You may even be able to barter the meal for a service. You can pick different criteria for the employee to take to lunch.
One week it might be the person on the SMS Ranking report with the highest average
ticket, the next week it may be the employee with the highest service sales, or most
requests, or highest retail. Pick a slow day each week to do the lunch and book the time out on both of your appointment books so it is a firm date and time.
3. Stimulate Your Brain
Read 50 magazines a month -- that's less than two a day -- and you'll start seeing the big trends that will affect your business in the future. Fashion and People Magazines count but also read Fortune, Inc., Forbes, and other business periodicals. (Newspapers and Web surfing count, too.) You're too busy? "Get over it," Subscribe to news services that automatically e-mail news to you. Log onto Forbes.com and Inc.com and sign up for their news services. Just reading the news and business ideas will help you to see trends in the business world that will impact your business.
4. Spell out the Benefits of Your Product or Service
Do you know your USPs and IO? Make a list of your USPs – Unique Selling Points and
always promote them. Make sure you have a IO – Irresistible Offer that creates a phone call when a prospective customer hears about the offer. Log onto www.mikal.com and look at our presentations section. You will see our marketing ideas that will give you ideas on creating your USPs and IO. In advertisements, don't list the features of your product or service. List the benefits - but not too many -- and give your customers a reason to believe you. Then tell them what dramatic difference your product or service can make.
Customers love news and hope, all of the money is in uniqueness. Make sure your staff can rattle off your USPs at the drop of a hat. Educate your customers on all the things that make there visit to your salon/spa unique!
5. Join Forces for Mutual Benefit
Get connected. Barter is back! Get into your local Chamber, Womens Club and PTA.
Find out who is in each organization and who you can align with. Forming alliances is
an increasingly important way to accelerate growth, access new competencies, and enter new markets, according to Marc S. Margulis, managing director of the corporate alliances group at an investment banking services firm. Can you believe they have professionals to manage this concept at large companies? He says "The question is no longer, 'Should I consider an alliance?' Now the questions are much more interesting than that. They include, 'What form should the alliance take?' and 'How do I find the right partner?'"
Do choose your partner carefully because Inc 500 CEOs surveyed about failed alliances
said their biggest mistake was choosing the first partner who came along. "Dating is the best way to find out who's the best partner," Margulis said.
6. Get Back to the Future
"Ask yourself at the beginning of every week, 'What can I do that will matter three years from now?' "That's the suggestion of Mark Helow, founder of The CEO Project. After conducting 200 interviews of CEOs of successful companies, including some Inc 500 and Fortune 500 companies, he concluded that too many CEOs spend most of their time working "in" the business, rather than spending time on big-picture issues.
Spend 30 to 60 minutes a week with your staff talking about plans for 2012 and 2013.
Talk about your plans at every staff meeting. Get their input. Get your best customer’s input (see #1 above).
7. Appreciate the Power -- and Profits -- in Information
Look through the records you have on old customers and come up with one great idea for each of them. Run the SMS Customer Report based on customers with Greater than Tne visits that have not been back in the last 12 months (last visit date before 12 months ago).
Do the same for your top 40 customers by running the SMS Customer Ranking report for
one page. It's an easier way to get new business than looking for new customers.
Don't just mine your data -- market it, too. How valuable is your information? If you have a landscaping business, you probably know which trees and shrubs grow best in different environments. Sell that information to your suppliers and sell it to potential customers who are looking for landscaping ideas. Some companies have spun off information businesses that have become orders of magnitude bigger than the original business.
8. Hire the Right People
Most of our employee problems come from not hiring right. If you hire an unmotivated
or lazy or sickly or unlucky or low self esteem person you will never be able to change them. Southwest Airlines tests job applicants' knowledge of the company and looks for people who are compassionate and able to laugh at themselves, said Anastasia Albanese- O'Neill, the company's district manager for Southern California. In 2000, the company reviewed 216,000 resumes and hired about 5,000 employees. Group interviews help speed the winnowing process and provide a more candid look at applicants than the traditional one-on-one job interview. Frequent fliers participate in the group interviews.
After all, they know what they're looking for in a new employee, Albanese-O'Neill said. One more bit of advice: "It's 10 times better to wait to hire the right person," she said.
Pick your best employees (that means the ones who are on time, have high retention,
dress appropriately, don’t get sick, and support the company policy) and have them take the Meyer Briggs Personality Profile. Test your applicants and hire the ones that have scores most like your best employees. You can take the test by doing a search on the Internet for Meyer Briggs and select one of the free tests. You can even save some of the programs as a favorite on your computer and mark it for Work Off Line then you can use the test on that computer any time you want!
9. Generate Free -- and Fun -- Marketing
Set yourself apart from the competition with creative low-budget marketing. Use event
marketing, ask your staff for ideas and have them run with the concept. Have a sports
night for men on Monday nights in the fall and have football on 2 or 3 tv sets, do a
referral contest (call MIKAL at 513-528-5100 for a FREE 8 page plan on how to do the
referral contest), Do a product of the month and send postcards using SMS to everyone
who bought that product in the last 3 months. Get your distributors involved. Have a
model night each month and have each stylist do a model. Take before and after pictures and make up a book for the waiting area. Albanese-O'Neill suggested. Among
Southwest Airline's most successful efforts: an Elvis impersonator contest when it
introduced service to Las Vegas, and an arm wrestling contest between CEO Herb
Kelleher and the CEO of another aviation company with the same slogan, "Just plane
smart." The winner got to keep the slogan.
10. Hike Your Prices -- for Good Reason
Are your sales falling? Don't even think about lowering your prices! Figure out how you can provide more value - and double or triple your prices. Keep working on your USPs and WOW your customers. Add value with everything you do. Keep the lower (old)
prices on your slowest days of the week to increase sales on those days.
Want more ideas? Call us today at 513-528-5100
Check out our web site www.mikal.com and look at the presentations and articles!
Come to our classes at the shows (see our schedule on the web) or at our training center in beautiful Cincinnati Ohio – the Queen City!
Six reasons to be on MIKAL Support
Six Reasons why you should sign up for the monthly Support with MIKAL:
1. Your staff can call anytime with any question between 9am and 9pm Mon-Fri and 9am and 4pm Sat. Do you get calls at home or have staff stuck for hours trying to figure out a simple procedure?
2. Questions get answered quickly and correctly. Are you the software support team – 24/7/365?
3. Your staff doesn’t “wing it” when adding inventory, employees, prototypes, printing customer mailings, processing gift cards and period ends…. Do you have to go back into the system and redo set up items?
4. You will use more of the system and use the system more often. Are you doing automatic e-marketing? Do you have the up sell scripts popping up during appointment booking? Do you have the dashboard running for a quick look at your business real-time and anytime?
5. Support membership salons and spas are more efficient and have better client service. Do you have booking times and pricing by employee? Have you looked into going paperless? Do you use the Daily Activity report to spot your VIP clients every morning? Do you book by prototype and book multiple services in less than a minute?
6. Support membership salons and spas make more money. No kidding! Are you using the system for the automatic referral program? Do you have the front desk spif and incentives in place to generate thousands of extra dollars in sales? Are you using the goal setting to get 10% more productivity out of your service staff? Do you order product right from MIKAL to save 4 hours of work each week?
Want more reasons? Give us a call. We can set up a monthly credit card payment plan that is painless and will make you more money and save you more time than it costs! 513-528-5100 Single user for a little more than a dollar a day. What are you waiting for?
www.mikal.com sales@mikal.com
1. Your staff can call anytime with any question between 9am and 9pm Mon-Fri and 9am and 4pm Sat. Do you get calls at home or have staff stuck for hours trying to figure out a simple procedure?
2. Questions get answered quickly and correctly. Are you the software support team – 24/7/365?
3. Your staff doesn’t “wing it” when adding inventory, employees, prototypes, printing customer mailings, processing gift cards and period ends…. Do you have to go back into the system and redo set up items?
4. You will use more of the system and use the system more often. Are you doing automatic e-marketing? Do you have the up sell scripts popping up during appointment booking? Do you have the dashboard running for a quick look at your business real-time and anytime?
5. Support membership salons and spas are more efficient and have better client service. Do you have booking times and pricing by employee? Have you looked into going paperless? Do you use the Daily Activity report to spot your VIP clients every morning? Do you book by prototype and book multiple services in less than a minute?
6. Support membership salons and spas make more money. No kidding! Are you using the system for the automatic referral program? Do you have the front desk spif and incentives in place to generate thousands of extra dollars in sales? Are you using the goal setting to get 10% more productivity out of your service staff? Do you order product right from MIKAL to save 4 hours of work each week?
Want more reasons? Give us a call. We can set up a monthly credit card payment plan that is painless and will make you more money and save you more time than it costs! 513-528-5100 Single user for a little more than a dollar a day. What are you waiting for?
www.mikal.com sales@mikal.com
Take the salon and spa profits quiz
Salon and Spa Profitability Quiz
Knowledge is POWER – MIKAL gives you the knowledge!
Take the Salon and Spa Owner/Manager quiz and call for the quiz answers.
1. To double your salon/spa profits on service you must increase sales 50%, 60%, or 100%? __________
2. If you do $8000 a week in service sales in your salon/spa you can afford a receptionist 40, 50, or 60 hours per week? _________
3. To increase performance an average of 10% with your salon/spa service providers implement ______________ with your staff.
4. If your salon/spa rent is $3000 per month in a commission based salon your sales must be $30,000, $40,000 or $50,000 per month? ______________
5. In question 4 what other 2 factors can affect your answer?
___________________________ __________________________
6. The word ________ in any ad will increase the effectiveness and profitability of the response up to 50%.
7. The word ________ in any employment ad will increase the response up to 50%.
8. How many $1000 a week service providers do you need to afford 60 hours of receptionist time per week? 6, 10 or 14? ____________
9. Your staff wants you to reduce the price of men’s haircuts in your salon by $2 so you will get more male clients. Right now you do 2000 men’s cuts a year at $18 each. How many more men’s cuts do you need to do just to generate the same sales volume?
150, 250, 350? ______________________
10. Using question 9 how many more men’s cuts to make the same amount of net profits?
250, 325, or 400? _____________
11. If you raised your men’s haircut to $20 from $18 how many fewer men’s cuts would you have to do to generate the same sales volume? (using question 9)
200, 250, or 300? _______________
How did you do? Most of us hate these types of word questions (Two trains leave Cincinnati and Columbus traveling at 60 miles per hour….) But the questions shown above can all be answered with SIMPLE formulas! MIKAL has the salon and spa software systems and the marketing and management ideas that will generate PROFITS!
Call us today and get started!
800-448-5420
513-528-510
sales@mikal.com
Knowledge is POWER – MIKAL gives you the knowledge!
Take the Salon and Spa Owner/Manager quiz and call for the quiz answers.
1. To double your salon/spa profits on service you must increase sales 50%, 60%, or 100%? __________
2. If you do $8000 a week in service sales in your salon/spa you can afford a receptionist 40, 50, or 60 hours per week? _________
3. To increase performance an average of 10% with your salon/spa service providers implement ______________ with your staff.
4. If your salon/spa rent is $3000 per month in a commission based salon your sales must be $30,000, $40,000 or $50,000 per month? ______________
5. In question 4 what other 2 factors can affect your answer?
___________________________ __________________________
6. The word ________ in any ad will increase the effectiveness and profitability of the response up to 50%.
7. The word ________ in any employment ad will increase the response up to 50%.
8. How many $1000 a week service providers do you need to afford 60 hours of receptionist time per week? 6, 10 or 14? ____________
9. Your staff wants you to reduce the price of men’s haircuts in your salon by $2 so you will get more male clients. Right now you do 2000 men’s cuts a year at $18 each. How many more men’s cuts do you need to do just to generate the same sales volume?
150, 250, 350? ______________________
10. Using question 9 how many more men’s cuts to make the same amount of net profits?
250, 325, or 400? _____________
11. If you raised your men’s haircut to $20 from $18 how many fewer men’s cuts would you have to do to generate the same sales volume? (using question 9)
200, 250, or 300? _______________
How did you do? Most of us hate these types of word questions (Two trains leave Cincinnati and Columbus traveling at 60 miles per hour….) But the questions shown above can all be answered with SIMPLE formulas! MIKAL has the salon and spa software systems and the marketing and management ideas that will generate PROFITS!
Call us today and get started!
800-448-5420
513-528-510
sales@mikal.com
New Salon and Spa Start Up Plan
NEW SALON and SPA
SUCCESSFUL START PROGRAM
Exclusively by MIKAL
MIKAL, with almost 30 years in the business of helping salons and spas market and manage better has put together a Successful Start program for new salon and spa launches.
We have start up spreadsheets. Opening checklists, Front Desk Operations manuals, Employee Policy manuals, Award Winning Software, and HP Point-of-Sale computer systems.
Important statistics:
The average salon/spa does not reach break even for 2 years!
The average salon/spa (50%) is not in business for 3 years.
With your time and money investment you DO NOT WANT TO BE AVERAGE. Our program will insure that your dream is a success!
MIKAL has the systems, training, marketing and management ideas that will make sure your business is busy and profitable fast.
This plan can be tailored to your needs. We can accelerate the time line to make your opening deadline. We are here to help you!
The MIKAL Marketing Team
800-448-5420
The Success Plan
You need a plan to be successful with your new business. Many salons and spas open the doors, have a one week grand opening, and wait for the clients to come rushing in. And wait. And wait. And….
Or
A MIKAL Success Plan story:
60 days prior to opening.
First you need to pre-sell your services.
Get a list of perfect clients within 5 minutes drive time of your salon/spa. Load then in your MIKAL system and send a postcard to them 30 days before opening and the week you open.
MIKAL will load in your perfect prospects, help you with your Unique Selling Points Postcard and e-mail marketing, and set up your system for prebooking services.
We can also help you with product lines that give you TWICE the mark up, don’t have diversion problems, and generate tons of profits!
30 days prior to opening.
Load your present clients into MIKAL or have us import them easily and send them a special on booking and gift cards. MIKAL will help you set up credit card processing for new and pre-opening sales! Run the credit cards right through your MIKAL system. Start booking appointments from the mailing and e-marketing on your MIKAL system. Pre-sell gift cards $100 value for $80. You will need and get great cash flow.
Opening week.
Start your/MIKAL Grand Opening Plan.
Do the Grand Opening mailing and e-marketing with MIKAL.
You will be busy the first week.
On-going.
Stay with the 12 Month Grand Opening plan. Note that your Grand Opening should end the week your one year anniversary events start!
Call your MIKAL Consultant and get your plan going! 800-448-5420
513-528-5100
www.mikal.com
SUCCESSFUL START PROGRAM
Exclusively by MIKAL
MIKAL, with almost 30 years in the business of helping salons and spas market and manage better has put together a Successful Start program for new salon and spa launches.
We have start up spreadsheets. Opening checklists, Front Desk Operations manuals, Employee Policy manuals, Award Winning Software, and HP Point-of-Sale computer systems.
Important statistics:
The average salon/spa does not reach break even for 2 years!
The average salon/spa (50%) is not in business for 3 years.
With your time and money investment you DO NOT WANT TO BE AVERAGE. Our program will insure that your dream is a success!
MIKAL has the systems, training, marketing and management ideas that will make sure your business is busy and profitable fast.
This plan can be tailored to your needs. We can accelerate the time line to make your opening deadline. We are here to help you!
The MIKAL Marketing Team
800-448-5420
The Success Plan
You need a plan to be successful with your new business. Many salons and spas open the doors, have a one week grand opening, and wait for the clients to come rushing in. And wait. And wait. And….
Or
A MIKAL Success Plan story:
60 days prior to opening.
First you need to pre-sell your services.
Get a list of perfect clients within 5 minutes drive time of your salon/spa. Load then in your MIKAL system and send a postcard to them 30 days before opening and the week you open.
MIKAL will load in your perfect prospects, help you with your Unique Selling Points Postcard and e-mail marketing, and set up your system for prebooking services.
We can also help you with product lines that give you TWICE the mark up, don’t have diversion problems, and generate tons of profits!
30 days prior to opening.
Load your present clients into MIKAL or have us import them easily and send them a special on booking and gift cards. MIKAL will help you set up credit card processing for new and pre-opening sales! Run the credit cards right through your MIKAL system. Start booking appointments from the mailing and e-marketing on your MIKAL system. Pre-sell gift cards $100 value for $80. You will need and get great cash flow.
Opening week.
Start your/MIKAL Grand Opening Plan.
Do the Grand Opening mailing and e-marketing with MIKAL.
You will be busy the first week.
On-going.
Stay with the 12 Month Grand Opening plan. Note that your Grand Opening should end the week your one year anniversary events start!
Call your MIKAL Consultant and get your plan going! 800-448-5420
513-528-5100
www.mikal.com
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