Salons and Spas Get Your Piece of the Holiday Pie!

fresh Salon and Spa Holiday Ideas

It’s Holiday Time! Don’t be late getting your holiday specials and ideas out there. Stores, catalogs, and web sites are already going after your clients. Salons and spas generate up to 40% of the sales for the year in the last 3 months of the year and up to a third of the profits for the year! Here are some ideas to jump start your merchandising and holiday sales: Put up your table and shelf talkers promoting products and gift cards for the holidays. Do a staff meeting to get the ideas flowing. Call MIKAL for a FREE PowerPoint presentation that is full of great ideas. Run and discuss the slides in a brainstorming meeting with the team. Call us for the slide show at 513-528-5100 or sales@mikal.com Your retail area needs to sell the holiday gift idea. Have a sample gift basket showing 3 or 4 products and a special price. Have clients order (and pay) for pickup in the next few weeks. Offer to include a service gift card with the retail basket. Offer to ship the baskets for a handling fee plus shipping. Are you using the MIKAL Giftcard system so you don’t pay any fees to a gift card or credit card processing company? Don’t waste your money call MIKAL and save 513-528-5100 or sales@mikal.com Have a self service gift wrap station. Get some paper, tape, ribbons and set up a table for clients to wrap their own gifts. Offer to wrap them for them while they are getting their service. Buy in bulk Google gift bags in bulk and get 250 bags for $50 and matching paper for another $20. Pick a bag that is unique and can hold 4 products. The frosted bags are very nice. Always put a service menu and first visit gift certificate in the gift bag. Make sure the free gift certificate states it is for service only and has no cash value. Start blasting out emails to clients about your Gift baskets, your gift cards, your free gift wrapping station, put a picture of your sample gift basket on your web site and offer custom baskets and configurations. Now is the time to launch your client loyalty program. Do you have the MIKAL Points program activated? Call us for a Roll Out Plan and samples at 513-528-5100. You will see up to 70% of your clients the last 2 months of the year. Make the most of this visit! MIKAL Salons and Spas – remember there is a $50 off deal for Halloween good until the 31st on options and that includes the Points program, GiftCard option, and Tablet App. Get your software, get a plan, and get some profits! See our blog at web site www.mikal.com for more ideas. Fred Dengler CEO MIKAL Salon and Spa Software fredd@mikal.com 513-528-5100

Salons: Easy way to get TONS of Google reviews

Beauty Salons and Spas Now Have a Powerful Tool to Generate Google Reviews MIKAL Salon and Spa Software now has the capability to embed an easy link into the powerful MIKAL AutoPilot program so clients who want to leave a review or feedback are just a click away from the Google review. Cincinnati, OH, October 18, 2017 --(PR.com)-- Beauty Salons and Spas now have an easy way to generate Google reviews. Everyone goes to Google for…everything. That includes checking out salons and spas for hair, skin, and nail services. Google reviews are critical to moving the prospective client into the booked client column. MIKAL Salon and Spa Software now has the capability to embed an easy link into the powerful MIKAL AutoPilot program so clients who want to leave a review or feedback are just a click away from the Google review. Every new client, repeat client, and referred client to salons and spas using MIKAL software receive an automatic email or text with a thank you and an offer. Along with that the email or text will have an easy way to post a quick Google review. The first MIKAL salons and spas to try out this feature doubled and even tripled the number of reviews immediately. Jill Wiltberger of Perfections Salon in Cincinnati stated, “We get 90% of our new clients from the Internet and without the reviews our marketing would not be nearly as effective.” Mr. Brickman of Rene Delyn Salon and Spa commented that “All of our new clients look at our reviews and then go to our web site. The reviews are critical to our success.” MIKAL manager Diane Lowe said that comments like these from MIKAL clients are common. MIKAL has a simple document that walks the salons and spas through how to set up the Google review integration and then the AutoPilot marketing makes it happen automatically every week. This consistent marketing is the key to the success of the program and the MIKAL software runs itself. For more information go to the mikal.com web site or call 800-448-5420. You can also drop them an email at sales@mikal.com and ask for more information on this hot topic.

Raise your salon prices NOW

Who says there is no inflation so we can’t raise prices? Price Hikes are happening. As reported in Money Magazine Updated in 2016 Inflation is at 4% and some products are even higher: Fuel oil +22% Gasoline +11% Coffee +16% Milk +13% How are people responding? 39% cutting back on spending 28% adding more to retirement/savings 17% paid down/off credit cards 20% gave more to charity 16% gave less to charity 14% refinanced the house 14% changed health insurance So as salon and spa owners we need to raise prices (or quit serving coffee) at least 4%. Plus we need to have a small increase each year so clients don’t get sticker shock when we have to raise prices 20% because we have held the prices down for 8 years! We also need to appeal to the frugality of people by offering unbundled services and price levels. Packages, series, and memberships also help people justify spending while feeling like they are cutting back. Don’t rule out the new trend of Frugality Fatigue with the more well off. They have been good for EIGHT years saving, refinancing, cutting back and NOW many of them are ready to spend – just in a reasonable way. Fred Dengler MIKAL See more at www.mikal.com contact me at fredd@mikal.com

MIKAL and Demandforce create sales and profits for salons

DemandForce, our Social Media marketing partner, has made a BIG impact on MIKAL clients sales and profits! First off, I want to share some of the great results Mikal salons using Demandforce are seeing: - 188 Mikal customers using Demandforce! - Average no. of visits generated by Demandforce per month: 242 - Average no. reviews generated by Demandforce per month: 32 - Average revenue generated by Demandforce per month: $26,081 This is available on a very cool metrics page you have access to as a Df user. Also LOOK at the reviews THIRTY TWO average per month. This creates business with NEW clients! PLUS: if Demandforce does not perform that month you don't have to pay.............they guarantee performance. See a demo at Camp MIKAL Cincinnati Sept 23-25 and get special deals. Meet with Demandforce one-on-one at Camp and also see a demo at www.demandforce.com See how Demandforce works with MIKAL at Youtube https://www.youtube.com/watch?v=bksYt871siE Select the DemandForce MIKAL video Your MIKAL Team MIKAL 513-528-5100 sales@mikal.com www.mikal.com

Loss for the industry and the MIKAL Family

We lost a great friend, client, and supporter this past week. Kenneth Collopy left this world and will me missed. Kenneth R. Collopy March 15, 1943 - June 12, 2017 Kenneth was a 58-year veteran of the cosmetology industry who learned European cutting techniques and much of his trade from Antoine Cierplikowski, the world's first celebrity stylist. Kenneth founded two separate salons in Cincinnati; cut and coiffed countless beautiful women from Cincinnati and across the country; taught nationwide from platforms at hair shows for major professional product manufacturers such as Helene Curtis and Zotos; produced and hosted a regular fashion segment for the locally produced and regionally syndicated Bob Braun Show; served as professional educator of hair care and advanced cutting techniques for one of the country's most successful major contract manufacturers of hair care products; was named one of the country's ten best hairstylists by a leading consumer publication; designed, manufactured in FDA-approved laboratories and marketed his own line of professional hair care products; partnered with Procter & Gamble's Salon Education Division in its earliest endeavors to educate and prepare cosmetology students for the real world of salon work; served as consultant to Fortune 500 companies; developed advanced educational programs for many salon companies; taught advanced haircutting techniques for Mark D. Foley's long-running Sail to Supernatural Salon Success educational cruises; was an ongoing consultant for Mikal Corporation, Cincinnati-based developer of the industry's leading and longest running salon and spa software; was an independent national educator for his own dry cutting techniques, developed and perfected over nearly half a century; and launched countless successful cosmetology careers. He loved and promoted Olaplex every chance he got, calling it a total game changer for the industry. Kenneth was a past president of the Blue Ash Retail and Professional Association, has been a longtime member of The Salon Association and The Professional Beauty Association and achieved the highest office in McMillan Lodge 141, a local Cincinnati Masonic Lodge known for its philanthropic support of the Greater Cincinnati community. Right up to the end, on oxygen 24/7, Kenneth worked three days a week because he loved and was devoted to his wonderful clientele and was passionate about cutting hair and helping women discover their very own individual beauty.

What will you experience at Camp MIKAL?

Camp MIKAL 2017 Sept. 23-25 Cincinnati Airport Marriott Hotel and Conference Center Are you ready to make an extra $69,750.00 from what you will learn at Camp MIKAL this summer? Maybe you are satisfied with your sales and growth this year. If you are then Camp MIKAL may not be for you (except to fine tune systems and procedures). But if you would like to find out how other salons and spas are using their MIKAL system to make some serious money this is the year to come to Camp! A few examples: Are you using the autopilot automatic unattended e-marketing system to send thank you, reminder, appointment confirms, and birthday e-mails every week? If MIKAL could get just 3 more clients in a week for a $40 service with this easy to set up and self running system you would make an extra $6000 this year. Are you using the pop-up upsell system in the appointment book? If you could do one up-sell or add on a day at $15 you would make an extra $3750 this year. Are you doing Just In Time appointment e-mail blasts to fill cancellations in the book? If you did this and filled one cancelled appointment a day you would make an extra $10,000 this year. Do you use the Daily Activity Report to meet with your best clients each day to present them with a Friend of a friend gift certificate package? If your top 100 clients could get 100 best friends to become regulars spending an average of $500 a year you would make an extra $50,000 this year. Just these ideas would generate an extra 69,7500.00 this year. Plus there is more……………… Plus at Camp MIKAL you will also learn how to - Organize and systematize for Inventory control savings - More effective goal setting for increased sales and performance - More efficient front desk procedures for better client service - Marketing ideas from the other MIKAL users And much more! All this over $69,750.00 in money making ideas, better control and efficiency, and all for less than $300 for 3 days with meals and workbooks! So are you ready to sign up? Call MIKAL and get the date booked! 513-528-5100

Amazing Salon Software

Single Operator Special $39 Complete! And Small Salon Deal $79 Manage your business and Market Automatically with MIKAL Manage your Business. Do sales and track daily, weekly, monthly quarterly, and yearly sales. Track inventory and know what is selling and what you need. Inventory Sales reports and Shortage/Reorder reports Track sales tax automatically and know it with the touch of a button. Track sales by client and know everyone’s buying history. Sell and redeem gift certificates on the system – no paper tracking. Track what advertising is working and how much money each are generating. Track and reward customer referrals automatically. Have an automatic customer loyalty points program the system administers. Use credit card processing through the system with a 1.35% rate or less! Book appointments from your computer, your smart phone, and clients can book from a button on your web site or Face Book page. No extra cost! Customers can book ON-LINE (with your approval 24/7/365) You can book customers with your smart phone from anywhere. Included! Keep detailed customer information addresses, e-mail, text number, buying history. Have pictures on each customer. Have complete buying and service history! Have an 1800 character technical card for each customer. All your technical info. Track gift certificate sales and redemptions on the system with easy look up. Automatic Customer Marketing with Autopilot. – No extra costs or charges! System sends Birthday, Reminder, Referral thank you, Appointment reminder, Retail reminder, Appointment confirmations and more automatically. FREE e-mail and text marketing! JITA – just in time appointments are sent to customers offering last minute openings in your book – fill the empty slots automatically. No extra cost and no revenue share – You keep your money! Print customer lists, labels, form letters, use our samples or do your own. Interface with Constant Contact for e-mails and newsletters. Interface with Vista Print for postcard mailings. All for $39 a month rental and a $99 set up fee. We set up your menu, load your customers from an Excel file, Load a product line, and train you. You get all our updates for free and free support from 9-9 Mon-Fri and 9-4 Saturday. 12 month commitment required. If at any time you want to discontinue service we will give you your customer information and last set of reports as long as your account is in good standing and the initial 12 month commitment fee is paid. Work in the Cloud or on your system! Have up to 5 employees to track? Just $199 set up and $79 per month. Complete. Make money! Need more? Call for our Unlimited Employee System Deal and the GOLD version Deal! The system includes the MIKAL Silver Single Operator software, EMBA, JITA, OLB, AutoPilot and ES-Mail. X-Charge credit card interface and set up/training. So let’s get started. Give us a credit card for the $99 and to keep on file for the monthly billing of $39. We will send you the set up documents and get you up and running in no time. Get your marketing going and eliminate your paperwork! The MIKAL Corporation www.mikal.com 513-528-5100 sales@mikal.com

MIKAL at the ABS Chicago Midwest Show Deals and Classes!

Get great prices and deals at the Chicago MidWest ABS show this March! See MIKAL SEVEN software and get the entire package for as little as $39 a month. Build your business! Get ALL the education and business CDs for up to 40% off! See MIKAL Software and get a FREE CD in booth 5406 Classes Staff with a System Sat/Sun 9-10:30 Build a winning team! Market with a Mission Sat/Sun 11-12:30 TEN all new ideas! Computerize with Confidence Sat/Sun 1-2:30 See the BEST! Build your Business Sat/Sun 3-4:30 A PLAN to GROW! Can't make the classes? Get our CDs at http://www.mikal-salon-software.com/apps/webstore/ Can't make the show? Call for a FREE CD 800-448-5420 Chicago MidWest ABS show March 25-27 MIKAL Salon and Spa Software booth 5406 Product classroom Saturday and Sunday Get with the program - MIKAL SEVEN!