Here are sample e-mails that work for our salons and spas. With MIKAL software the e-mails go out automatically! Call us for details 513-528-5100
BIRTHDAY
Subject: Happy Birthday from ^conam^
Hi ^fname^
Happy – happy - happy birthday!
We wanted to wish you a happy and
healthy birthday. We want to celebrate
your birthday with you. Come in this
month and enjoy a complementary add
on service (paraffin, deep conditioner,
or chair massage) with your service.
Just mention this message when you
call to book your appointment.
Have a GREAT DAY!
YOUR NAME
^conam^
^cophn^
YOUR E-MAIL
YOUR WEB SITE
p.s. bring this message in and get
a special buy 2 retail products
get a 3rd product for half price!
NEW CLIENT THANK YOU
Subject: A Thank you gift from ^conam^
Hi ^fname^
I wanted to thank you for trying us out!
At ^conam^ we appreciate your business and
look forward to seeing you again soon. As a small
thank you for your patronage please bring
this message in for 20% off any retail product
and $5 off your next visit.
Please call me with any questions or comments.
YOUR NAME
^conam^
^cophn^
YOUR E-MAIL
YOUR WEB SITE
p.s. be sure to sign up for our loyalty program
and start earning $$ points!
VISIT REMINDER
Subject: A special message from ^conam^
Hi ^fname^
I was just going through our records and noticed
that you haven’t been in lately.
We miss you and want you to keep looking and
feeling your best. If you call and book your
next appointment this week just mention this
message for 10% off your visit.
See you soon!
YOUR NAME
^conam^
^cophn^
YOUR E-MAIL
YOUR WEB SITE
p.s. bring this message in for 10% off your
next retail purchase!
REFERRAL THANK YOU
Subject: You make us great at ^conam^
Hi ^fname^
You recently raved about our salon to a friend
and they came in to try us out. We appreciate
your support and to show it want to give you
a special gift! Bring this message in on your
next visit for $5 off or 500 loyalty points.
Thank you - thank you - thank you!
YOUR NAME
^conam^
^cophn^
YOUR E-MAIL
YOUR WEB SITE
p.s. check out our web site for current specials
GIFT CERTIFICATE
Subject: It’s about time ^conam^
Hi ^fname^
We noticed that you purchased a gift certificate
for a special someone this month last year and
wanted to suggest our new packages and gift
cards that are available. Give us a call at
^cophn^ and our booking experts will work
with you on creating the perfect gift experience!
YOUR NAME
^conam^
^cophn^
YOUR E-MAIL
YOUR WEB SITE
p.s. ask about our multiple gift card discounts!
RETAIL CUSTOMERS
Subject: How is your shampoo holding up?
Hi ^fname^
We noticed you are probably running low on
your hair care products. Don’t wait until you
run out or a bad hair day may be the result!
To make sure you get everything you need to
keep looking good bring this message in for
half price on every 3rd product you buy on
your next visit (buy 2 get the 3rd for half price)
Don’t delay – stop in today!
YOUR NAME
^conam^
^cophn^
YOUR E-MAIL
YOUR WEB SITE
p.s. check out our web site for all current specials
APPOINTMENTS
Subject: A quick reminder from ^conam^
Hi ^fname^
We wanted to remind you that you have an
appointment at ^conam^ on (date time)
with ^empl^.
We look forward to seeing you!
YOUR NAME
^conam^
^cophn^
YOUR E-MAIL
YOUR WEB SITE
p.s. check out our web site for current specials
CAMPAIGNS
JUST IN TIME APPOINTMENTS
Subject: Availability today at ^conam^ - your just in time club notice
Hi ^fname^
We have had some schedule changes that make the
following appointments available today!
NAME SERVICE TIME
NAME SERVICE TIME
Just call to schedule your time. Remember
that it is first come first serve so call a.s.a.p.
Also mention this message for 10% off the
service price!
You deserve it!
YOUR NAME
^conam^
^cophn^
YOUR E-MAIL
YOUR WEB SITE
p.s. bring this message in for 10% off all
retail too!
Friday, December 17, 2010
Salon Owners Profit Quiz
Salon and Spa Profitability Quiz
Here are some of the concepts you will learn at the ALL ABOUT PROFITS SUCCESS CLUB in Orlando Jan30 thru Feb 1.
Take the quiz and call for a seminar info pack.
1. To double your profits on service you must increase sales 50%, 60%, or 100%? __________
2. If you do $8000 a week in service sales you can afford a receptionist 40, 50, or 60 hours per week? _________
3. To increase performance an average of 10% implement ______________ with your staff.
4. If your rent is $3000 per month in a commission based salon your sales must be $30,000, $40,000 or $50,000 per month? ______________
5. In question 4 what other 2 factors can affect your answer?
___________________________
6. The word ________ in any ad will increase the effectiveness and profitability of the response up to 50%.
7. The word ________ in any employment ad will increase the response up to 50%.
8. How many $1000 a week service providers do you need to afford 60 hours of receptionist time per week? 6, 10 or 14? ____________
9. Your staff wants you to reduce the price of men’s haircuts in your salon by $2 so you will get more male clients. Right now you do 2000 men’s cuts a year at $18 each. How many more men’s cuts do you need to do just to generate the same sales volume?
150, 250, 350? ______________________
10. Using question 9 how many more men’s cuts to make the same amount of net profits?
250, 325, or 400? _____________
11. If you raised your men’s haircut to $20 from $18 how many fewer men’s cuts would you have to do to generate the same sales volume? (using question 9)
200, 250, or 300? _______________
How did you do? Most of us hate these types of word questions (Two trains leave Cincinnati and Columbus traveling at 60 miles per hour….) But the questions shown above can all be answered with SIMPLE formulas! Come to Orlando and get into PROFITS!
Fred
fredd@mikal.com
513-528-5100
Here are some of the concepts you will learn at the ALL ABOUT PROFITS SUCCESS CLUB in Orlando Jan30 thru Feb 1.
Take the quiz and call for a seminar info pack.
1. To double your profits on service you must increase sales 50%, 60%, or 100%? __________
2. If you do $8000 a week in service sales you can afford a receptionist 40, 50, or 60 hours per week? _________
3. To increase performance an average of 10% implement ______________ with your staff.
4. If your rent is $3000 per month in a commission based salon your sales must be $30,000, $40,000 or $50,000 per month? ______________
5. In question 4 what other 2 factors can affect your answer?
___________________________
6. The word ________ in any ad will increase the effectiveness and profitability of the response up to 50%.
7. The word ________ in any employment ad will increase the response up to 50%.
8. How many $1000 a week service providers do you need to afford 60 hours of receptionist time per week? 6, 10 or 14? ____________
9. Your staff wants you to reduce the price of men’s haircuts in your salon by $2 so you will get more male clients. Right now you do 2000 men’s cuts a year at $18 each. How many more men’s cuts do you need to do just to generate the same sales volume?
150, 250, 350? ______________________
10. Using question 9 how many more men’s cuts to make the same amount of net profits?
250, 325, or 400? _____________
11. If you raised your men’s haircut to $20 from $18 how many fewer men’s cuts would you have to do to generate the same sales volume? (using question 9)
200, 250, or 300? _______________
How did you do? Most of us hate these types of word questions (Two trains leave Cincinnati and Columbus traveling at 60 miles per hour….) But the questions shown above can all be answered with SIMPLE formulas! Come to Orlando and get into PROFITS!
Fred
fredd@mikal.com
513-528-5100
Tuesday, December 07, 2010
E-marketing the easy way
This e-mail is being sent to you with no work on my part! That's right, I can set up an e-mail campaign of thank you, reminder, appointment confirmations, birthdays, retail reminders, and more and the e-marketing and text marketing happens automatically every week.
This is such a great concept because most of us as owners and managers don't have the time to set up, configure, type, and mail and e-mail the marketing every week that we should be doing. Doing business gets in the way of marketing and all of a sudden sales slow down. It is hard to be consistent and that is the key to effective marketing.
MIKAL's automatic AutoPilot e-marketing does all the heavy lifting for me. All I do is put in my clients and MIKAL does the rest.
Does your software system do this for you? For free?
Call us today to find out how the MIKAL systems can make you some serious money. 800-448-5420 or 513-528-5100.
Fred
MIKAL
This is such a great concept because most of us as owners and managers don't have the time to set up, configure, type, and mail and e-mail the marketing every week that we should be doing. Doing business gets in the way of marketing and all of a sudden sales slow down. It is hard to be consistent and that is the key to effective marketing.
MIKAL's automatic AutoPilot e-marketing does all the heavy lifting for me. All I do is put in my clients and MIKAL does the rest.
Does your software system do this for you? For free?
Call us today to find out how the MIKAL systems can make you some serious money. 800-448-5420 or 513-528-5100.
Fred
MIKAL
salon and spa management tips
Retail sales can be your most profitable area or it can be a big cash drain and stocking nightmare. Here are some quick tips to keep your inventory lean and profitable:
Reconfigure your inventory each month based on each items percentage of total sales. If a certain shampoo is 10% of sales it should get 10% of your retail realestate. The low percentage items lose shelf space and maybe even go away.
Take all new products on a 30 day consignment test. If it doesn't sell send it back. Any item that has no sales for 60 days needs to go away.
Set up a SALE table. Put a big sign on the table 40% OFF. Any products that can't be returned go on that table at 40% off.
When you launch a product give your staff double commission for the first 30 days. The product will TAKE OFF!
Want more retail and inventory ideas?
Give us a call for a FREE Inventory Report at 800-448-5420 or 513-528-5100.
Are you having trouble tracking the inventory
Reconfigure your inventory each month based on each items percentage of total sales. If a certain shampoo is 10% of sales it should get 10% of your retail realestate. The low percentage items lose shelf space and maybe even go away.
Take all new products on a 30 day consignment test. If it doesn't sell send it back. Any item that has no sales for 60 days needs to go away.
Set up a SALE table. Put a big sign on the table 40% OFF. Any products that can't be returned go on that table at 40% off.
When you launch a product give your staff double commission for the first 30 days. The product will TAKE OFF!
Want more retail and inventory ideas?
Give us a call for a FREE Inventory Report at 800-448-5420 or 513-528-5100.
Are you having trouble tracking the inventory
salon and spa management tip
Want to increase your sales 10% automatically this year? It is as easy as setting goals with your staff and doing a quick follow up with them each week.
That's right, Fortune 500 companies report that by setting goals with staff and doing consistent follow up average productivity and sales increase 10%. Just by making people more aware of where they are and where they want to go!
We have a goal setting ideas report I will send you for FREE that outlines how to do this the fast, easy, and effective way. It even works with long time staff. Call us for the FREE report at 800-448-5420 or 513-528-5100 or e-mail the request to sales @mikal.com.
We've been helping salons and spas manage and market better since 1981.
Fred
MIKAL Marketing
That's right, Fortune 500 companies report that by setting goals with staff and doing consistent follow up average productivity and sales increase 10%. Just by making people more aware of where they are and where they want to go!
We have a goal setting ideas report I will send you for FREE that outlines how to do this the fast, easy, and effective way. It even works with long time staff. Call us for the FREE report at 800-448-5420 or 513-528-5100 or e-mail the request to sales @mikal.com.
We've been helping salons and spas manage and market better since 1981.
Fred
MIKAL Marketing
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