SuperCharge your Salon Profits for 2014

Supercharge Your Salon Profits in 2014: How about getting a jump on sales and profits with some easy, fast, and cheap Marketing Ideas First you need to realize that the Money is Out There! We have opportunities to make money every day that we pass up due to: Ineffective systems and support, Poor/slow/no automatic new client and return client follow up, Failure to CLOSE sales, Systems that do not make us money, and of course a Lack of time and time wasting habits. Now for the ideas: Let’s change your ineffective scripting. How many PRICE CHECK Phone Calls do you get a week? Most salons only book 1 out of 4 price checks for an appointment for one simple reason and what if we could DOUBLE the bookings? 1 booking a week times 50 weeks times $40 average ticket times 5 visits a year generates $10,000.00…. Price Checks that Create Bookings need to do three things: 1. Give them something extra when they call to check on your prices 2. Show you care by making the offer right then when they are on the phone 3. Invest in their first visit with you HOW TO DO IT: When the client calls and says “How much is a XYZ Service?” You say “I’d be happy to give you that information, in fact if you give me your name and address I’ll sent you a ($XX Gift Certificate good for your first visit!” Get their name and address for the envelope, go ahead and do your normal price check script and then CLOSE the appointment! The Next Step – Automate It! Put the name and e-mail in your MIKAL software and send the offer via e-mail or text and they will get it right while they are on the phone with you. Get Them to Come Back The average salon only keeps 30% of new clients for a second visit and only 14% of new clients for 5 visits! Quick Lube shops keep an average of 52% of their oil change clients for a follow up oil change. We need to get them back in. That happens by rebooking before the new client leaves! A new client costs a salon between $30 and $60. How do we keep these clients? New Client Welcome Book Put a book or value pack together with 6-10 offers. All are buy something to get something and retail buy 2 get 1 at half off. Add up all the values and list them on the front of the book/value pack. Place signs in the waiting area, front desk, and stations “Get your New Client Welcome Book Worth $80.00” The Key is the Client MUST rebook before leaving to get the book! You will DOUBLE your new client 2nd visit bookings! Make Better Decisions Do You KNOW Your Retention? Computerize your Retention Tracking Do You Track Success with Your Staff? Computerize your Goal Setting Do You Send thank you & reminders each week? Computerize your Automatic Marketing Do You Order Product on Computer? Computerize with Easy Product Ordering MIKAL SYSTEMS WILL DO ALL THESE THINGS AND MORE! Client Loyalty the EASY Way Loyalty Programs do equal BIG $$$. You can use low tech punch cards to generate more sales and loyalty or automate your points program with MIKAL to track and reward clients the easy way. Ideas that maximize your points rewards systems include: Clear ALL client points one time each year (pick your slowest month). Give extra points to drive sales to slow days, times, services, staff - don’t redeem points during your prime times! Always Redeem points as a discount off the regular price, not as a payment type – don’t pay commission on redeemed discounts! Market to encourage redemption with regular e-marketing blasts with your MIKAL software system. MIKAL prints the points on each sales receipt, the client work ticket, and points show in their on-line booking information. Script Your Service Up$ell: The up-sell is the biggest money maker in business. Ask Wendys, MacDonalds, Victoria's Secret…………. Industry teaching is when you have the client in the chair/room you pitch the up sell But this have never been effective because it is Pushy or seems like a Bait and Switch. So when should we offer the Up$ell? Up$ell at Booking Time: When the client calls for a haircut have an add on upsell ready to offer. While you are looking for the appointment just ask if the client has heard about your hair department specials. When they say no then tell them how your new Conditioning treatment will make their hair feel great and be easier to manage. Offer the special price and then ask “How does that sound?”. Call us at MIKAL for more booking scripts. Sell every 6th client a $15 service in a 4 stylist salon generates $16,000.00 a year - This strategy works! We even build the up-sells into the On-Line Booking System! Back to Basics Are you sending weekly New Client Thank you, Referral Thank you, Reminders, and Birthday cards? You need to stay in front of your clients and touch them on a regular basis. The problem is time, consistency, message, and costs But not with MIKAL Software featuring AutoPilot Marketing! AutoPilot Marketing Set it and forget it – it keeps selling for you! What will Regular Marketing Do? In a 4 stylist salon we want to get one more visit out of just 25% of the clients That is about 300 visits If the average ticket is $30 that generates increased sales of $9000.00 Plus tips, plus add-ons, plus retail….. Our e-mails and texts look like you personally sent the message. You can attach graphics also. Let’s Take a Breath…..What will these 5 strategies make you? How about $35,000 in a 4 Stylist Salon? So call us at MIKAL and make plans to get these strategies in place. Look at our MIKAL software that has these programs built in! You can use the system for as little as $12 a week and in a 4 operator salon can generate $35,000 a year. Spend $12 a week to make $700 extra dollars a week. What are you waiting for? Call MIKAL 800-448-5420

Salon Success

How about this: Success is simple Retail needs to increase and more than 2 weeks on hand needs to be eliminated. Management and service providers must be held accountable for each clients prescription being done and consultation on retail. Management needs to implement the automatic e-marketing, referral rewards, and Just in time appointment options - a one hour investment that markets automatically every day! Rule change: Just charging what your menu says services cost will increase sales 2-5 percent. Rule change: No client gets to a service provider without checking in at the desk. No client checks out without a workticket. No discounts unless they are supported by a salon coupon or authorized special or it comes off the service providers side of the ticket. Management manage: Meeting with service providers each week on sales vs goals will increase sales 5-10 percent. The story that inspired you this past week from MaryBeth was not about memos, e-mails, spreadsheets etc.. It was about working with EACH operator to increase business, working with EACH client to get them back in and more often and also had nothing to do with trying to BUY business with grope ons and crazy discounts. We build a profitable business one happy client at a time every day.