Here are sample e-mails that work for our salons and spas. With MIKAL software the e-mails go out automatically! Call us for details 513-528-5100
BIRTHDAY
Subject: Happy Birthday from ^conam^
Hi ^fname^
Happy – happy - happy birthday!
We wanted to wish you a happy and
healthy birthday. We want to celebrate
your birthday with you. Come in this
month and enjoy a complementary add
on service (paraffin, deep conditioner,
or chair massage) with your service.
Just mention this message when you
call to book your appointment.
Have a GREAT DAY!
YOUR NAME
^conam^
^cophn^
YOUR E-MAIL
YOUR WEB SITE
p.s. bring this message in and get
a special buy 2 retail products
get a 3rd product for half price!
NEW CLIENT THANK YOU
Subject: A Thank you gift from ^conam^
Hi ^fname^
I wanted to thank you for trying us out!
At ^conam^ we appreciate your business and
look forward to seeing you again soon. As a small
thank you for your patronage please bring
this message in for 20% off any retail product
and $5 off your next visit.
Please call me with any questions or comments.
YOUR NAME
^conam^
^cophn^
YOUR E-MAIL
YOUR WEB SITE
p.s. be sure to sign up for our loyalty program
and start earning $$ points!
VISIT REMINDER
Subject: A special message from ^conam^
Hi ^fname^
I was just going through our records and noticed
that you haven’t been in lately.
We miss you and want you to keep looking and
feeling your best. If you call and book your
next appointment this week just mention this
message for 10% off your visit.
See you soon!
YOUR NAME
^conam^
^cophn^
YOUR E-MAIL
YOUR WEB SITE
p.s. bring this message in for 10% off your
next retail purchase!
REFERRAL THANK YOU
Subject: You make us great at ^conam^
Hi ^fname^
You recently raved about our salon to a friend
and they came in to try us out. We appreciate
your support and to show it want to give you
a special gift! Bring this message in on your
next visit for $5 off or 500 loyalty points.
Thank you - thank you - thank you!
YOUR NAME
^conam^
^cophn^
YOUR E-MAIL
YOUR WEB SITE
p.s. check out our web site for current specials
GIFT CERTIFICATE
Subject: It’s about time ^conam^
Hi ^fname^
We noticed that you purchased a gift certificate
for a special someone this month last year and
wanted to suggest our new packages and gift
cards that are available. Give us a call at
^cophn^ and our booking experts will work
with you on creating the perfect gift experience!
YOUR NAME
^conam^
^cophn^
YOUR E-MAIL
YOUR WEB SITE
p.s. ask about our multiple gift card discounts!
RETAIL CUSTOMERS
Subject: How is your shampoo holding up?
Hi ^fname^
We noticed you are probably running low on
your hair care products. Don’t wait until you
run out or a bad hair day may be the result!
To make sure you get everything you need to
keep looking good bring this message in for
half price on every 3rd product you buy on
your next visit (buy 2 get the 3rd for half price)
Don’t delay – stop in today!
YOUR NAME
^conam^
^cophn^
YOUR E-MAIL
YOUR WEB SITE
p.s. check out our web site for all current specials
APPOINTMENTS
Subject: A quick reminder from ^conam^
Hi ^fname^
We wanted to remind you that you have an
appointment at ^conam^ on (date time)
with ^empl^.
We look forward to seeing you!
YOUR NAME
^conam^
^cophn^
YOUR E-MAIL
YOUR WEB SITE
p.s. check out our web site for current specials
CAMPAIGNS
JUST IN TIME APPOINTMENTS
Subject: Availability today at ^conam^ - your just in time club notice
Hi ^fname^
We have had some schedule changes that make the
following appointments available today!
NAME SERVICE TIME
NAME SERVICE TIME
Just call to schedule your time. Remember
that it is first come first serve so call a.s.a.p.
Also mention this message for 10% off the
service price!
You deserve it!
YOUR NAME
^conam^
^cophn^
YOUR E-MAIL
YOUR WEB SITE
p.s. bring this message in for 10% off all
retail too!
Friday, December 17, 2010
Salon Owners Profit Quiz
Salon and Spa Profitability Quiz
Here are some of the concepts you will learn at the ALL ABOUT PROFITS SUCCESS CLUB in Orlando Jan30 thru Feb 1.
Take the quiz and call for a seminar info pack.
1. To double your profits on service you must increase sales 50%, 60%, or 100%? __________
2. If you do $8000 a week in service sales you can afford a receptionist 40, 50, or 60 hours per week? _________
3. To increase performance an average of 10% implement ______________ with your staff.
4. If your rent is $3000 per month in a commission based salon your sales must be $30,000, $40,000 or $50,000 per month? ______________
5. In question 4 what other 2 factors can affect your answer?
___________________________
6. The word ________ in any ad will increase the effectiveness and profitability of the response up to 50%.
7. The word ________ in any employment ad will increase the response up to 50%.
8. How many $1000 a week service providers do you need to afford 60 hours of receptionist time per week? 6, 10 or 14? ____________
9. Your staff wants you to reduce the price of men’s haircuts in your salon by $2 so you will get more male clients. Right now you do 2000 men’s cuts a year at $18 each. How many more men’s cuts do you need to do just to generate the same sales volume?
150, 250, 350? ______________________
10. Using question 9 how many more men’s cuts to make the same amount of net profits?
250, 325, or 400? _____________
11. If you raised your men’s haircut to $20 from $18 how many fewer men’s cuts would you have to do to generate the same sales volume? (using question 9)
200, 250, or 300? _______________
How did you do? Most of us hate these types of word questions (Two trains leave Cincinnati and Columbus traveling at 60 miles per hour….) But the questions shown above can all be answered with SIMPLE formulas! Come to Orlando and get into PROFITS!
Fred
fredd@mikal.com
513-528-5100
Here are some of the concepts you will learn at the ALL ABOUT PROFITS SUCCESS CLUB in Orlando Jan30 thru Feb 1.
Take the quiz and call for a seminar info pack.
1. To double your profits on service you must increase sales 50%, 60%, or 100%? __________
2. If you do $8000 a week in service sales you can afford a receptionist 40, 50, or 60 hours per week? _________
3. To increase performance an average of 10% implement ______________ with your staff.
4. If your rent is $3000 per month in a commission based salon your sales must be $30,000, $40,000 or $50,000 per month? ______________
5. In question 4 what other 2 factors can affect your answer?
___________________________
6. The word ________ in any ad will increase the effectiveness and profitability of the response up to 50%.
7. The word ________ in any employment ad will increase the response up to 50%.
8. How many $1000 a week service providers do you need to afford 60 hours of receptionist time per week? 6, 10 or 14? ____________
9. Your staff wants you to reduce the price of men’s haircuts in your salon by $2 so you will get more male clients. Right now you do 2000 men’s cuts a year at $18 each. How many more men’s cuts do you need to do just to generate the same sales volume?
150, 250, 350? ______________________
10. Using question 9 how many more men’s cuts to make the same amount of net profits?
250, 325, or 400? _____________
11. If you raised your men’s haircut to $20 from $18 how many fewer men’s cuts would you have to do to generate the same sales volume? (using question 9)
200, 250, or 300? _______________
How did you do? Most of us hate these types of word questions (Two trains leave Cincinnati and Columbus traveling at 60 miles per hour….) But the questions shown above can all be answered with SIMPLE formulas! Come to Orlando and get into PROFITS!
Fred
fredd@mikal.com
513-528-5100
Tuesday, December 07, 2010
E-marketing the easy way
This e-mail is being sent to you with no work on my part! That's right, I can set up an e-mail campaign of thank you, reminder, appointment confirmations, birthdays, retail reminders, and more and the e-marketing and text marketing happens automatically every week.
This is such a great concept because most of us as owners and managers don't have the time to set up, configure, type, and mail and e-mail the marketing every week that we should be doing. Doing business gets in the way of marketing and all of a sudden sales slow down. It is hard to be consistent and that is the key to effective marketing.
MIKAL's automatic AutoPilot e-marketing does all the heavy lifting for me. All I do is put in my clients and MIKAL does the rest.
Does your software system do this for you? For free?
Call us today to find out how the MIKAL systems can make you some serious money. 800-448-5420 or 513-528-5100.
Fred
MIKAL
This is such a great concept because most of us as owners and managers don't have the time to set up, configure, type, and mail and e-mail the marketing every week that we should be doing. Doing business gets in the way of marketing and all of a sudden sales slow down. It is hard to be consistent and that is the key to effective marketing.
MIKAL's automatic AutoPilot e-marketing does all the heavy lifting for me. All I do is put in my clients and MIKAL does the rest.
Does your software system do this for you? For free?
Call us today to find out how the MIKAL systems can make you some serious money. 800-448-5420 or 513-528-5100.
Fred
MIKAL
salon and spa management tips
Retail sales can be your most profitable area or it can be a big cash drain and stocking nightmare. Here are some quick tips to keep your inventory lean and profitable:
Reconfigure your inventory each month based on each items percentage of total sales. If a certain shampoo is 10% of sales it should get 10% of your retail realestate. The low percentage items lose shelf space and maybe even go away.
Take all new products on a 30 day consignment test. If it doesn't sell send it back. Any item that has no sales for 60 days needs to go away.
Set up a SALE table. Put a big sign on the table 40% OFF. Any products that can't be returned go on that table at 40% off.
When you launch a product give your staff double commission for the first 30 days. The product will TAKE OFF!
Want more retail and inventory ideas?
Give us a call for a FREE Inventory Report at 800-448-5420 or 513-528-5100.
Are you having trouble tracking the inventory
Reconfigure your inventory each month based on each items percentage of total sales. If a certain shampoo is 10% of sales it should get 10% of your retail realestate. The low percentage items lose shelf space and maybe even go away.
Take all new products on a 30 day consignment test. If it doesn't sell send it back. Any item that has no sales for 60 days needs to go away.
Set up a SALE table. Put a big sign on the table 40% OFF. Any products that can't be returned go on that table at 40% off.
When you launch a product give your staff double commission for the first 30 days. The product will TAKE OFF!
Want more retail and inventory ideas?
Give us a call for a FREE Inventory Report at 800-448-5420 or 513-528-5100.
Are you having trouble tracking the inventory
salon and spa management tip
Want to increase your sales 10% automatically this year? It is as easy as setting goals with your staff and doing a quick follow up with them each week.
That's right, Fortune 500 companies report that by setting goals with staff and doing consistent follow up average productivity and sales increase 10%. Just by making people more aware of where they are and where they want to go!
We have a goal setting ideas report I will send you for FREE that outlines how to do this the fast, easy, and effective way. It even works with long time staff. Call us for the FREE report at 800-448-5420 or 513-528-5100 or e-mail the request to sales @mikal.com.
We've been helping salons and spas manage and market better since 1981.
Fred
MIKAL Marketing
That's right, Fortune 500 companies report that by setting goals with staff and doing consistent follow up average productivity and sales increase 10%. Just by making people more aware of where they are and where they want to go!
We have a goal setting ideas report I will send you for FREE that outlines how to do this the fast, easy, and effective way. It even works with long time staff. Call us for the FREE report at 800-448-5420 or 513-528-5100 or e-mail the request to sales @mikal.com.
We've been helping salons and spas manage and market better since 1981.
Fred
MIKAL Marketing
Wednesday, July 07, 2010
MIKAL SIX Software
MIKAL SIX gives you the ultimate state of the art salon and spa management and
marketing system available to our industry.
This system offers:
- Automatic full color postcard mailings to customers without ANY effort on your
part
– leave your system on and on line over the weekend and the mail goes out
- The CyberReceptionist that handles 80% of a receptionist’s duties by
interacting directly with clients using an advanced touch screen system
- On-line booking and automatic e-mail reminders
- Dynamic Up-$ell system that adds a service to every sixth customer visit
- Tracking of new service and retail sales to present clients to see who is really
helping to grow the business
- Automatic calculation of inventory levels based on past sales for easy and exact
inventory control with minimal effort
- Receptionist rebooking, Up-$ell, and add-on tracking with incentives
- Management Check – the most dynamic dashboard system in the industry for
tracking real time activity in the business
- System based e-mails to management when certain activities occur in the
system like deleting clients, partial redemption of older gift certificates, late
employee time punches, errors during day end cash out etc…
We offer the greatest flexibility in salon and spa systems with more icons, shortcuts, and information available. To make use of the new features in MIKAL SIX it is important that you have access to state of the art computers and operating
systems. Call us for details and turn key solutions.
With SIX you have a more visual appointment book, and can set non-request appointments to offer next to book, stop employee use of the Time Clock until a bad
time punch is resolved and many other features.
MIKAL SIX also works with the HandPunch Hand Scanner System in conjunction with the
MIKAL Time Clock that eliminates all “buddy punching” and is tied into the Autopilot
Marketing System for automatic direct mail postcard mailings
marketing system available to our industry.
This system offers:
- Automatic full color postcard mailings to customers without ANY effort on your
part
– leave your system on and on line over the weekend and the mail goes out
- The CyberReceptionist that handles 80% of a receptionist’s duties by
interacting directly with clients using an advanced touch screen system
- On-line booking and automatic e-mail reminders
- Dynamic Up-$ell system that adds a service to every sixth customer visit
- Tracking of new service and retail sales to present clients to see who is really
helping to grow the business
- Automatic calculation of inventory levels based on past sales for easy and exact
inventory control with minimal effort
- Receptionist rebooking, Up-$ell, and add-on tracking with incentives
- Management Check – the most dynamic dashboard system in the industry for
tracking real time activity in the business
- System based e-mails to management when certain activities occur in the
system like deleting clients, partial redemption of older gift certificates, late
employee time punches, errors during day end cash out etc…
We offer the greatest flexibility in salon and spa systems with more icons, shortcuts, and information available. To make use of the new features in MIKAL SIX it is important that you have access to state of the art computers and operating
systems. Call us for details and turn key solutions.
With SIX you have a more visual appointment book, and can set non-request appointments to offer next to book, stop employee use of the Time Clock until a bad
time punch is resolved and many other features.
MIKAL SIX also works with the HandPunch Hand Scanner System in conjunction with the
MIKAL Time Clock that eliminates all “buddy punching” and is tied into the Autopilot
Marketing System for automatic direct mail postcard mailings
The MIKAL Corporation has been involved in the Beauty Industry since 1981. Our goal is to provide Beauty Salons and Day Spas with the most advanced Salon Management Systems available.
Our Salon Management Systems, SMS, have been helping the Beauty Industry to use specific Salon Management Software and Day Spa Management Software that completely handles front desk operations, inventory control, employee management and payroll, and back office Salon Accounting.
Our Salon and Day Spa Software Management System, SMS, has the most advanced Salon Appointment Book in the Beauty Industry. Our Point-of-Sale transaction allows the salon and day spa client to exit the salon in less than 15 keystrokes. From this fast and easy point-of-sale transaction we provide the salon with over 38 salon management reports. Our reporting system includes true salon retention tracking, multi-level compensation programs that can be tailored to each stylist, esthetician, and nail tech, and salon analysis tracked in 50 categories.
The MIKAL Salon and Day Spa appointment book is used by the largest salons in North America. The Salon Appointment Book allows for standings booked out two years in advance, squeezes, multiple booking columns per stylist/technician, and multiple service bookings.
The SMS Salon Software System has a detailed time clock for employee time tracking and tracks excused and unexcused absence time as well as time in the salon. Our Gift Certificate and Spa Package tracking module makes keeping track of outstanding Gift Certificates and Series sales a breeze.
MIKAL is the most published computer company in the Beauty Industry with regular articles in Salon Today, Salon Ovations, Nail Pro, and many other Beauty Industry trade publications. MIKAL is also the proud recipient of the Computer Reseller News Software STAR Award, and the VARBusiness Top 50 Solutions Award
Our Salon Management Systems, SMS, have been helping the Beauty Industry to use specific Salon Management Software and Day Spa Management Software that completely handles front desk operations, inventory control, employee management and payroll, and back office Salon Accounting.
Our Salon and Day Spa Software Management System, SMS, has the most advanced Salon Appointment Book in the Beauty Industry. Our Point-of-Sale transaction allows the salon and day spa client to exit the salon in less than 15 keystrokes. From this fast and easy point-of-sale transaction we provide the salon with over 38 salon management reports. Our reporting system includes true salon retention tracking, multi-level compensation programs that can be tailored to each stylist, esthetician, and nail tech, and salon analysis tracked in 50 categories.
The MIKAL Salon and Day Spa appointment book is used by the largest salons in North America. The Salon Appointment Book allows for standings booked out two years in advance, squeezes, multiple booking columns per stylist/technician, and multiple service bookings.
The SMS Salon Software System has a detailed time clock for employee time tracking and tracks excused and unexcused absence time as well as time in the salon. Our Gift Certificate and Spa Package tracking module makes keeping track of outstanding Gift Certificates and Series sales a breeze.
MIKAL is the most published computer company in the Beauty Industry with regular articles in Salon Today, Salon Ovations, Nail Pro, and many other Beauty Industry trade publications. MIKAL is also the proud recipient of the Computer Reseller News Software STAR Award, and the VARBusiness Top 50 Solutions Award
About MIKAL
The MIKAL Corporation is a salon and spa software company that has specialized in salon management, salon marketing, beauty industry accounting, salon business consulting, day spa software, beauty salon software, and salon and spa training since 1981.
MIKAL Salon and Spa Software features salon gift cards, spa on-line booking, Salon point of sale computers, salon and spa appointment booking, inventory control, and beauty industry salon and spa employee payroll and goal setting systems. Our salon software includes training and support, and our spa software features all spa management and marketing options including spa loyalty programs and spa package tracking
MIKAL Salon and Spa Software features salon gift cards, spa on-line booking, Salon point of sale computers, salon and spa appointment booking, inventory control, and beauty industry salon and spa employee payroll and goal setting systems. Our salon software includes training and support, and our spa software features all spa management and marketing options including spa loyalty programs and spa package tracking
Friday, April 30, 2010
2 HOT new Spa Marketing Ideas
At the Las Vegas Spa show there were two great marketing ideas that we discussed.
The first idea was to be sure to get on Face Book but MAKE SURE IT is a business account (not a personal account). BIG marketing idea - get the staff involved first so that thier friends are all signed up. Also import your Outlook e-mail list to get friends signed up fast. Most important. Tie the Face Book page to your web site and make sure you activate the flag to be able to add friends and posting before they appear on your page.
Call us for more ideas on Face Booking, Tweeting, blogging, and putting it all together in a complete and consistent package! 513-528-5100.
The other BIG Marketing Idea involves an internal LOYALTY POINTS PROGRAM. We all need a client rewards program (frequent buyer program). The key to the rewards program is the rebates should be 2-3% of sales and the points should be cleared each year at the end of your slowest month (clients go crazy that month to get even small amounts of points redeemed!)
ALSO - take your slowest times of the week and offer double points. USE the points to drive business to slow days and times. GIVE double points on slow building services and staff.
LAST BIG marketing idea on points - give points to reward referrals. It combines and integrates your programs and creates consistency.
NEED more info? Call MIKAL for the points ideas report or with any questions.
MIKAL 513-528-5100 800-448-5420 sales@mikal.com
The first idea was to be sure to get on Face Book but MAKE SURE IT is a business account (not a personal account). BIG marketing idea - get the staff involved first so that thier friends are all signed up. Also import your Outlook e-mail list to get friends signed up fast. Most important. Tie the Face Book page to your web site and make sure you activate the flag to be able to add friends and posting before they appear on your page.
Call us for more ideas on Face Booking, Tweeting, blogging, and putting it all together in a complete and consistent package! 513-528-5100.
The other BIG Marketing Idea involves an internal LOYALTY POINTS PROGRAM. We all need a client rewards program (frequent buyer program). The key to the rewards program is the rebates should be 2-3% of sales and the points should be cleared each year at the end of your slowest month (clients go crazy that month to get even small amounts of points redeemed!)
ALSO - take your slowest times of the week and offer double points. USE the points to drive business to slow days and times. GIVE double points on slow building services and staff.
LAST BIG marketing idea on points - give points to reward referrals. It combines and integrates your programs and creates consistency.
NEED more info? Call MIKAL for the points ideas report or with any questions.
MIKAL 513-528-5100 800-448-5420 sales@mikal.com
3 BIG Challenges for Spa owners discussed in Vegas
From the Las Vegas Spa show 3 BIG challenges seemed to come up at every management class I hosted.
1-Client visit cycles slowing
Many of the spas at the show reported client visit cycles slowing in the facial and massage departments. Ways that spas at the show are successfully fighting this trend is with increased emphasis on package (series of visit) sales with a short expiration cycle and strong discount or free add on services included. Example: get 5 facials for the price of 4 plus get one complementary upgrade to our new oxygen facial and a free make-up touch up after each visit. Rules: 5 visits must be redeemed within 6 months, no service exchanges, and only good Mon-Thur from 9am to 3pm.
Note - the rules increase visit cycles, don't allow service substitutions, and are only booked during non-prime times. Very smart!
The other big push is toward memberships. This is where the client signs up for a $99 a month membership and the money must be used each month toward service or retail purchases. The client gets credit for up to $120 per month for the $99 and the client credit card is billed automatically (EFT) for the $99. This is BIG and is growing. We have added a module to our software to manage this function and many spas are implementing this new marketing feature. Call your MIKAL consultant for ideas, examples, and details.
2-continued product cost increases
Surprisingly in this slow economy the costs of products used in service continues to rise. Many of our spas are working on buying contracts that will fix costs for 12 months, are shopping products for specific service use replacements, and also working with their vendors to cut waste and manage on hand amounts more efficiently. Call us for information on how to track Inventory TURNS and how to calculate an auto min/max for inventory using your sales history. 800-448-5420.
3-retail sales dropping
At the Vegas show many spas reported retail sales dropping up to 30% in 18 months. Ways to combat this trend include shrink wrapping multiple items (one hot seller with 2 slower moving products) putting up a sales table with 30% off discounts on slow moving items, and giving out SAMPLES again. That is right. Get samples from the manufacturers/distributors and start handing them out. Retail sales follow!
Call MIKAL with your challenges. 513-528-5100 or 800-448-5420
1-Client visit cycles slowing
Many of the spas at the show reported client visit cycles slowing in the facial and massage departments. Ways that spas at the show are successfully fighting this trend is with increased emphasis on package (series of visit) sales with a short expiration cycle and strong discount or free add on services included. Example: get 5 facials for the price of 4 plus get one complementary upgrade to our new oxygen facial and a free make-up touch up after each visit. Rules: 5 visits must be redeemed within 6 months, no service exchanges, and only good Mon-Thur from 9am to 3pm.
Note - the rules increase visit cycles, don't allow service substitutions, and are only booked during non-prime times. Very smart!
The other big push is toward memberships. This is where the client signs up for a $99 a month membership and the money must be used each month toward service or retail purchases. The client gets credit for up to $120 per month for the $99 and the client credit card is billed automatically (EFT) for the $99. This is BIG and is growing. We have added a module to our software to manage this function and many spas are implementing this new marketing feature. Call your MIKAL consultant for ideas, examples, and details.
2-continued product cost increases
Surprisingly in this slow economy the costs of products used in service continues to rise. Many of our spas are working on buying contracts that will fix costs for 12 months, are shopping products for specific service use replacements, and also working with their vendors to cut waste and manage on hand amounts more efficiently. Call us for information on how to track Inventory TURNS and how to calculate an auto min/max for inventory using your sales history. 800-448-5420.
3-retail sales dropping
At the Vegas show many spas reported retail sales dropping up to 30% in 18 months. Ways to combat this trend include shrink wrapping multiple items (one hot seller with 2 slower moving products) putting up a sales table with 30% off discounts on slow moving items, and giving out SAMPLES again. That is right. Get samples from the manufacturers/distributors and start handing them out. Retail sales follow!
Call MIKAL with your challenges. 513-528-5100 or 800-448-5420
Friday, January 08, 2010
Four Top Things to Start RIGHT NOW in 2010
I know we all have resolutions and goals for each year. I just finished mine. But we need to make a commitment to 4 activities now for 2010 to make sure the year is a success for us and our businesses.
First activity: do something to market your business every day. An e-mail blast, a mailing, a new flyer, a new contact call, and do it early in the day to get it done.
Second activity: reduce your activity. That's right. Check your e-mails 3 times a day, not every 10 minutes. Don't lead salespeople on. If they can't tell you how they can help your business in 2 minutes (and give them the 2 minutes) tell them you are not interested. Take every phone call, let nothing go to voice mail, and if the idea or product doesn't fit your business tell them thanks but no thanks. Keep your focus.
Third activity: every week find one way to cut costs, waste, or spending. Get your staff to help. Keep a list of the reductions. If they are big enough give some of the savings to the staff with a pizza party, company shirts, or just a big thank you.
Fourth activity: at the end of each week review your progress on the other 3 activities and at the beginning of each week recommit to the three activities.
Have a productive and profitable 2010! Fred
First activity: do something to market your business every day. An e-mail blast, a mailing, a new flyer, a new contact call, and do it early in the day to get it done.
Second activity: reduce your activity. That's right. Check your e-mails 3 times a day, not every 10 minutes. Don't lead salespeople on. If they can't tell you how they can help your business in 2 minutes (and give them the 2 minutes) tell them you are not interested. Take every phone call, let nothing go to voice mail, and if the idea or product doesn't fit your business tell them thanks but no thanks. Keep your focus.
Third activity: every week find one way to cut costs, waste, or spending. Get your staff to help. Keep a list of the reductions. If they are big enough give some of the savings to the staff with a pizza party, company shirts, or just a big thank you.
Fourth activity: at the end of each week review your progress on the other 3 activities and at the beginning of each week recommit to the three activities.
Have a productive and profitable 2010! Fred
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