2020 is half over so Salons and Spas lets get going and make some money!

So 2020 is half over. Can you believe it? Wow – business is restarting. Investment is happening. Everyone is back to work and making money. Most important the Frugality Fatigue has kicked in the people are spending. Are they spending with you? Are you enjoying the expansion? Are your profits up? Are sales on the rise? Are you increasing staff and working on productivity? Have you raised your prices in the last 6 months? If the boom has not caught up with you here are some sure fire ways to get on track and make sure you get your slice of the profit pie: First look at your numbers – your Shop performance report should show an increasing trend in average ticket for the last 2 months and 2 quarters. Look at each product class and see where you are having an increase and where you need to concentrate on an increase. Example: if haircuts are trending up but color is not so get the Xris-Xross feature going in the system to cross market the color services to your cut clients. Set up 3 Xris-Xross campaigns to get more business going with your present client base. Now look at staff – your Employee ranking report and especially the Management pages option. Who has the lowest average ticket, the lowest retail numbers and the lowest request rates? Do these employees still have the “we are in a recession” mind set? You need to get them out of it. Do they low performers all cluster in one area of the salon/spa? Relocate them to be next to the top performers. Let them and their clients hear and see what your best performers are up to. Look at each person’s individual sales. Where can you help them with average ticket, or add on services, or better rebooking scripting? Don’t forget that your MIKAL system can also help with these things. Set up MIKAL to offer the pop-up upsells when rebooking, make sure the reminder autopilot marketing is happening to get the clients back in, activate EMBA so staff can rebook clients right at their stations and take some of the pressure off the front desk, Set retail goals and run retail specials to get clients engaged in buying product from you/your staff again. The year is half over – and there is still a half a year to go. Let’s make 2018 a great year. How about your expenses? Have some costs been creeping up? Have you shopped insurance lately? Many business policies have had cost reductions. Are you paying for magazine subscriptions? All you clients surf their smart phones while waiting. Are your distributors giving you their BEST price on products and do you take advantage of the free shipping most offer with minimum orders? Are you carrying products that are not selling? Run your MIKAL Inventory Ranking report and eliminate the slow movers. Have a BIG summer sale! Call MIKAL 513-528-5100 for more money saving and income producing tips and ideas. We can help. Come to Camp MIKAL Vegas at the end of this month July 29-31. Get your business on track. Share, learn, network. Plus it is VEGAS! Call MIKAL for a reservation. There are a few spaces left. Book your $69 room at the Tuscany Casino Resort www.tuscanyLV.com.