At the Las Vegas Spa show there were two great marketing ideas that we discussed.
The first idea was to be sure to get on Face Book but MAKE SURE IT is a business account (not a personal account). BIG marketing idea - get the staff involved first so that thier friends are all signed up. Also import your Outlook e-mail list to get friends signed up fast. Most important. Tie the Face Book page to your web site and make sure you activate the flag to be able to add friends and posting before they appear on your page.
Call us for more ideas on Face Booking, Tweeting, blogging, and putting it all together in a complete and consistent package! 513-528-5100.
The other BIG Marketing Idea involves an internal LOYALTY POINTS PROGRAM. We all need a client rewards program (frequent buyer program). The key to the rewards program is the rebates should be 2-3% of sales and the points should be cleared each year at the end of your slowest month (clients go crazy that month to get even small amounts of points redeemed!)
ALSO - take your slowest times of the week and offer double points. USE the points to drive business to slow days and times. GIVE double points on slow building services and staff.
LAST BIG marketing idea on points - give points to reward referrals. It combines and integrates your programs and creates consistency.
NEED more info? Call MIKAL for the points ideas report or with any questions.
MIKAL 513-528-5100 800-448-5420 sales@mikal.com
Friday, April 30, 2010
3 BIG Challenges for Spa owners discussed in Vegas
From the Las Vegas Spa show 3 BIG challenges seemed to come up at every management class I hosted.
1-Client visit cycles slowing
Many of the spas at the show reported client visit cycles slowing in the facial and massage departments. Ways that spas at the show are successfully fighting this trend is with increased emphasis on package (series of visit) sales with a short expiration cycle and strong discount or free add on services included. Example: get 5 facials for the price of 4 plus get one complementary upgrade to our new oxygen facial and a free make-up touch up after each visit. Rules: 5 visits must be redeemed within 6 months, no service exchanges, and only good Mon-Thur from 9am to 3pm.
Note - the rules increase visit cycles, don't allow service substitutions, and are only booked during non-prime times. Very smart!
The other big push is toward memberships. This is where the client signs up for a $99 a month membership and the money must be used each month toward service or retail purchases. The client gets credit for up to $120 per month for the $99 and the client credit card is billed automatically (EFT) for the $99. This is BIG and is growing. We have added a module to our software to manage this function and many spas are implementing this new marketing feature. Call your MIKAL consultant for ideas, examples, and details.
2-continued product cost increases
Surprisingly in this slow economy the costs of products used in service continues to rise. Many of our spas are working on buying contracts that will fix costs for 12 months, are shopping products for specific service use replacements, and also working with their vendors to cut waste and manage on hand amounts more efficiently. Call us for information on how to track Inventory TURNS and how to calculate an auto min/max for inventory using your sales history. 800-448-5420.
3-retail sales dropping
At the Vegas show many spas reported retail sales dropping up to 30% in 18 months. Ways to combat this trend include shrink wrapping multiple items (one hot seller with 2 slower moving products) putting up a sales table with 30% off discounts on slow moving items, and giving out SAMPLES again. That is right. Get samples from the manufacturers/distributors and start handing them out. Retail sales follow!
Call MIKAL with your challenges. 513-528-5100 or 800-448-5420
1-Client visit cycles slowing
Many of the spas at the show reported client visit cycles slowing in the facial and massage departments. Ways that spas at the show are successfully fighting this trend is with increased emphasis on package (series of visit) sales with a short expiration cycle and strong discount or free add on services included. Example: get 5 facials for the price of 4 plus get one complementary upgrade to our new oxygen facial and a free make-up touch up after each visit. Rules: 5 visits must be redeemed within 6 months, no service exchanges, and only good Mon-Thur from 9am to 3pm.
Note - the rules increase visit cycles, don't allow service substitutions, and are only booked during non-prime times. Very smart!
The other big push is toward memberships. This is where the client signs up for a $99 a month membership and the money must be used each month toward service or retail purchases. The client gets credit for up to $120 per month for the $99 and the client credit card is billed automatically (EFT) for the $99. This is BIG and is growing. We have added a module to our software to manage this function and many spas are implementing this new marketing feature. Call your MIKAL consultant for ideas, examples, and details.
2-continued product cost increases
Surprisingly in this slow economy the costs of products used in service continues to rise. Many of our spas are working on buying contracts that will fix costs for 12 months, are shopping products for specific service use replacements, and also working with their vendors to cut waste and manage on hand amounts more efficiently. Call us for information on how to track Inventory TURNS and how to calculate an auto min/max for inventory using your sales history. 800-448-5420.
3-retail sales dropping
At the Vegas show many spas reported retail sales dropping up to 30% in 18 months. Ways to combat this trend include shrink wrapping multiple items (one hot seller with 2 slower moving products) putting up a sales table with 30% off discounts on slow moving items, and giving out SAMPLES again. That is right. Get samples from the manufacturers/distributors and start handing them out. Retail sales follow!
Call MIKAL with your challenges. 513-528-5100 or 800-448-5420
Subscribe to:
Posts (Atom)
