Thursday, May 17, 2012
Salon software is feature rich
MIKAL SMS Platform has TONS of features for Salon Software Purchasers and Spa Software purchasers. And this is just our BASIC system. Call us for an in-depth consultation 800-448-5420
The MIKAL SMS System includes many, many reports and features. Most of the reports contain several formats and variations. See the detail on option pricing for all the features and options available. Please note that everyone receives ALL of these reports and capabilities with their MIKAL System:
$ Customer Listings (9 Reports, many formats) – Constant contact interface
$ Point of Sale w/payouts, refunds, voids and Quick Sales
$ Customer Label printing and e-mail marketing using 38sort criteria
$ Postcards and Letters 99 options - 45 examples – Vista Print interface
$ Appointment Book with WorkTickets, standings, group bookings, spa packages and more!
$ Customer Ranking Reports by 4 different criteria
$ Transaction Listings by paytype, employee......
$ UpSell and Preceptionist Scripting and pop up service scripts
$ Tip Log detailed tip tracking and payroll interface
$ Employee Schedule/Booking Reports with future dollars and percentage booked
$ Summary Cashout - know your numbers
$ Employee Personal Information and sales tracking
$ Employee Schedule Maintenance with Employee Custom Price/Booking Time
$ Employee Sales/Refund/Time History
$ Employee Performance Reports and Employee Trend Analysis reports Date sensitive!
$ Employee Ranking Rpt - 6 ways
$ Emp Analysis with Retention, Average Ticket, 6 month lost clients and more…
$ Employee Discount Reason Code Reports
$ Inventory Listings - multiple sort options
$ Backbar Log control professional inventory
$ Inventory Reorder Report to order and restock
$ Inventory Sales Report with 2 yr comparisons
$ Inventory Turns Report for stock movement
$ Service, Retail, Professional Tracking
$ Inventory Receipts, Orders, Shrinkage Reports
$ Inventory Sales/Cost/Order History
$ Price Lists in multiple formats
$ Mass Price Change - Markup/Markdown system
$ NEW At-a-glance Management Check - Products Below Minimum
System Audits, Sales Leaders, Top 10s, High Sales Days and DASHBOARD!
$ Vendor Listings/Reports
$ Vendor Labels/Information
$ System Audit Reports - total system security
$ System Information Reports 20+ mgt reports
$ Salon/Spa Sales Perf Reports with comparisons
$ Sales Tax Reporting
$ Sales Projections from Appointments
$ Discount Reason Code Report by employee/company
$ Advertising Analysis/Reason Code Reports
$ Phone Training ALWAYS included scheduled in 4 sessions – with extra training is available
$ Hot-line Phone Support ALWAYS included 9-9 Mon-Fri and 9-4 Sat EST (513-528-5100)
Call for a detailed quotation. All prices subject to change.
800-448-5420 or sales@mikal.com
Salon Loyalty Increases with MIKAL Salon Software Points Program
Award Points Automatically with MIKAL’s Frequent Buyer Program
Reward clients easily for booking their next appointment before leaving your salon/spa. Rebooking increases retention, builds loyalty, allows better time management and scheduling and generates extra dollars with more frequent client visits.
Set up point awards for clients who book their next appointment the same day as their current visit. You can award more points for more expensive services or services you are promoting. You can award more points for rebooking based on the product class.
When a client books their next appointment during a visit (at the desk, on your Tablet app, at client cash out/payment, or anytime until the day end is completed) the following will occur:
The client will be flagged in the system for bonus points.
The receipt will show the client qualified for bonus points.
Note: It will not show how many points as this may be different based on amount of points you are giving for different services.
When the client comes in on the rebooked date and receives the booked service or a service of equal or greater price they will receive the points credit for use on their next visit or transaction.
The client can get the service from a service provider other than the one booked and for a different service than what was booked as long as the service is of equal or greater value.
If the client changes to a service of a lesser price they will not receive the rebook bonus points. If the appointment is cancelled or there is a no show (no sales transaction) they will not receive the rebook bonus.
The client cannot use the points until after the rebooked appointment is processed as a sale (and the salon receives revenue).
So for clients the following rebook points rules could be used.
Desk or station signage:
Rebook your next service before leaving today and receive bonus points totaling up to XXXX
(What ever the greatest amount could be)
Rules for the client:
Book your next visit today for bonus points.
You will receive the points credit by maintaining that next visit date.
Bonus points will be awarded on that visit.
You can redeem the bonus points on the following visit!
$$$ The dollars: get 3 more clients to rebook a day and generate $27,300.00 in income.
(3 clients x 260 work days x $35 avg. ticket = $27,300.00)
$$$ Get one more visit out of 25% of your clients a year and generate $21,000.00 in income.
(2400 active clients x 25% have one more visit x $35 avg. ticket = $21,000.00)
Order MIKAL Vsn 6.9 today for $99 and upgrade your points/frequent buyer offerings! Call: 513-528-5100
Get MIKAL Salon Software and Credit Card Processing going now
The Amazing MIKAL and X-Charge Offer
Are you getting dozens of credit card brokers pitching their lowest card fees, easy installation bla bla bla….?
Would you like to run your credit card right through a secure internet connection and save a phone line, get rid of a credit card machine lease cost, get full page easy to read transaction reports and…………..
Best of all have it work right in the MIKAL point of sale screen?
It’s time to look into the easy and trouble free interface to the X-Charge credit card processing system.
X-Charge will be contacting you soon with a great offer.
You will get:
A free rate quote – just give X-Charge some of your billing information
A free credit card swipe to plug into your computer – a $69 to $149 value
Save $100 off the single user and $200 off the multi-user MIKAL Option
Get an easy set up from the MIKAL and X-Charge team
Note: if you are a multi-terminal salon just get a card swipe for each point of sale terminal and process credit cards as fast as you can ring up sales!
Also: use MIKAL to convert credit card change to gratuity and with our Payroll analysis take the processing cost for the gratuity off the amount tipped the employees.
Call MIKAL for details on your MIKAL version, optional receipt printer integration and any other questions. MIKAL 513-528-5100
Call X-Charge for the free quote and special deal at
888-414-7008 and ask for the MIKAL special.
P.S. We have used X-Charge internally for our credit card processing since 2007 and we like it!
Salon Owners and Salon/Spa Managers
Come to Camp MIKAL for FREE!
That's right. For a limited time get a free ticket to
Camp MIKAL 2012 at the Cincinnati Airport
Double Tree Hotel.
Sept. 8th starting at 2pm thru Sept.10th 1pm
You will receive:
3 days of classes with16 class options - free
150 page workbook - free
$100 Software Option Certificate and special pricing - free
Information packed CD - free
2 breakfasts and 2 luncheons - free
1 cocktail party and hospitality suite - free
Attendee gifts – free
All you have to do is purchase MIKAL options totaling $900
by May 30, 2012 to get your FREE TICKET.
You could upgrade with the following options:
Tablet App $395
Demandforce $250
Automatic E-marketing AutoPilot and E-S Mail $500
Employee Goals $350
KRS, Summit, Aveda, or PM Reporting package $300
Customer Retention $300
On-Line Appointment Booking $795
On-Line Appointment Booking $795
Or any combination!
So buy $900 in software options at regular price, get a $295 Camp ticket and a $100 Option certificate - your options net cost $505!
Call today and get the options you need 513-528-5100
Call for the Fine Print. There is no cash value, no refunds, and no credit toward any other education, training, expenses, software options or hardware purchases.
THE MIKAL CORPORATION 513-528-5100 www.mikal.com sales@mikal.com
Wednesday, May 25, 2011
JA Leaders Conference BEST IDEAS
JA Leaders Conference Best Ideas
I have just returned from the John Amico Leaders conference in Chicago. WOW - all salon professionals working with salons and helping other salons.
The John Amico Leaders are the retail product, color line, and management/marketing idea trainers. They are your salon professionals that lead local chapters of salons that meet to learn and share. This is such a unique way
The conference was packed with great ideas and information.
Some of my favorite money making ideas from the conference included:
-If clients are slowing down their visit cycles we need to sell them more when they do come in. One leader always recommends a full set of JA products (up to 5) and finds many clients buy at least 3 of the products! The JA Product Recommendation card is perfect for this.
- When clients refer a friend give them a JA product instead of a free or money off service. They are already paying for services – we want the customer to experience our retail, plus a free product costs less than a free service and the customer can take it home and use it all month!
- Speaking of Referrals get a free 8 page plan on How to Hold a Super Successful Referral Contest. Call MIKAL at 800-448-5420 and we will e-mail it right out to you!
- Make sure you are getting your clients e-mail address or text number for marketing. Have a Gift Basket give away and just ask for the clients name and e-mail address on the entry form. On the give away sign/form mention the winner will be informed via e-mail or text message. Now you have the client’s info for e-marketing! Load the information into the MIKAL AutoPilot marketing system for automatic weekly birthday, referral, reminder, and retail reminder e-marketing!
- Post Card marketing is BIG again. Support your referral and e-marketing with directed Postcard marketing. The postage is cheap and the response is huge with the right format and offers. You can get custom printed cards from companies like vistaprint.com – they even have salon templates you can use!
Of course my favorite idea is for you to get computerized with MIKAL software. We will eliminate your paperwork, organize your business, and get your automatic e-marketing going to generate more money. All for as little as $5 a week for independent stylists and $7 a week for a small salon (just add a computer). Call us for the special JA deals at 800-448-5420 or sales@mikal.com
P.S. Are you maximizing the JA product line and support network?
If you are looking for profitable (double margin) retail, non diverted products, and a network of salons working together to share ideas and make money you need to get active and involved! Our business manager at MIKAL Diane Lowe attended the Leaders conference and can fill you in on their ideas and strategies. Diane is a former MIKAL software user, multiple salon owner and stylist too! Give her a call here at MIKAL to discuss the JA/MIKAL opportunities 800-448-5420.
I have just returned from the John Amico Leaders conference in Chicago. WOW - all salon professionals working with salons and helping other salons.
The John Amico Leaders are the retail product, color line, and management/marketing idea trainers. They are your salon professionals that lead local chapters of salons that meet to learn and share. This is such a unique way
The conference was packed with great ideas and information.
Some of my favorite money making ideas from the conference included:
-If clients are slowing down their visit cycles we need to sell them more when they do come in. One leader always recommends a full set of JA products (up to 5) and finds many clients buy at least 3 of the products! The JA Product Recommendation card is perfect for this.
- When clients refer a friend give them a JA product instead of a free or money off service. They are already paying for services – we want the customer to experience our retail, plus a free product costs less than a free service and the customer can take it home and use it all month!
- Speaking of Referrals get a free 8 page plan on How to Hold a Super Successful Referral Contest. Call MIKAL at 800-448-5420 and we will e-mail it right out to you!
- Make sure you are getting your clients e-mail address or text number for marketing. Have a Gift Basket give away and just ask for the clients name and e-mail address on the entry form. On the give away sign/form mention the winner will be informed via e-mail or text message. Now you have the client’s info for e-marketing! Load the information into the MIKAL AutoPilot marketing system for automatic weekly birthday, referral, reminder, and retail reminder e-marketing!
- Post Card marketing is BIG again. Support your referral and e-marketing with directed Postcard marketing. The postage is cheap and the response is huge with the right format and offers. You can get custom printed cards from companies like vistaprint.com – they even have salon templates you can use!
Of course my favorite idea is for you to get computerized with MIKAL software. We will eliminate your paperwork, organize your business, and get your automatic e-marketing going to generate more money. All for as little as $5 a week for independent stylists and $7 a week for a small salon (just add a computer). Call us for the special JA deals at 800-448-5420 or sales@mikal.com
P.S. Are you maximizing the JA product line and support network?
If you are looking for profitable (double margin) retail, non diverted products, and a network of salons working together to share ideas and make money you need to get active and involved! Our business manager at MIKAL Diane Lowe attended the Leaders conference and can fill you in on their ideas and strategies. Diane is a former MIKAL software user, multiple salon owner and stylist too! Give her a call here at MIKAL to discuss the JA/MIKAL opportunities 800-448-5420.
Tuesday, April 26, 2011
Low cost business building ideas
Quick LOW COST Business Building Ideas
Here are some quick ideas on building your business. Are you working on these things?
1. Delight Your Customers - and Treat the Best Ones Very Well
With customer visit cycles slowing down and average ticket amounts dropping it is
critical to get the most out of every customer. Your best new customer is your present customer.
"Don't measure 'Are you (the customer) happy?'" Ask 'Did we exceed your
expectations?' When you move that number, business will come flowing in," said Doug
Hall, former Procter & Gamble marketing whiz, professional "idea man," and author of
Jump Start Your Business Brain. Run your SMS Customer ranking report for the top 2
pages of customers. What have you done for them lately? Run the list by service
provider and flag those customers on their work tickets (use the card that is set to always print).
Steven S. Little, who has been president of three fast-growth companies, said retaining customers is key to building a business. Think about how much you can improve your bottom line by hanging onto your customers for longer. Run your SMS Retention Report by employee and see who your top employees are. What do they do differently to create the increased retention? How can you systemize the things they are doing to improve everyone’s retention?
Instead of offering a rebate to everyone when you're faced with excess inventory, offer a rebate only to your best customers, suggested James Taylor, former head of global marketing for Gateway 2000 and author of The Visionary's Handbook.
2. Hold onto Great Employees
The strongest salons and spas are the ones that cultivate long term employees. Build a strong business by keeping your best staff members for as long as possible (I know they don’t stay for ever but let’s keep them as long as we can). Why not do lunch – it works in other industries! Executive lunches have been a huge success at BORN, a Minnesota based IT consulting firm that has been on the Inc 500list five times and has been named one of the nation's Best Places to Work by Fortune. Executives routinely have lunch with 10 to 15 employees so the employees can get to know company leaders and share their thoughts about the future of the company. Maybe you can’t have lunch with a dozen employees every week but how about taking your 6 best employees out to lunch? Pick one each week from your SMS Employee Ranking report and take them to lunch. Pick a restaurant whose owner is a customer of your salon/spa. You may even be able to barter the meal for a service. You can pick different criteria for the employee to take to lunch.
One week it might be the person on the SMS Ranking report with the highest average
ticket, the next week it may be the employee with the highest service sales, or most
requests, or highest retail. Pick a slow day each week to do the lunch and book the time out on both of your appointment books so it is a firm date and time.
3. Stimulate Your Brain
Read 50 magazines a month -- that's less than two a day -- and you'll start seeing the big trends that will affect your business in the future. Fashion and People Magazines count but also read Fortune, Inc., Forbes, and other business periodicals. (Newspapers and Web surfing count, too.) You're too busy? "Get over it," Subscribe to news services that automatically e-mail news to you. Log onto Forbes.com and Inc.com and sign up for their news services. Just reading the news and business ideas will help you to see trends in the business world that will impact your business.
4. Spell out the Benefits of Your Product or Service
Do you know your USPs and IO? Make a list of your USPs – Unique Selling Points and
always promote them. Make sure you have a IO – Irresistible Offer that creates a phone call when a prospective customer hears about the offer. Log onto www.mikal.com and look at our presentations section. You will see our marketing ideas that will give you ideas on creating your USPs and IO. In advertisements, don't list the features of your product or service. List the benefits - but not too many -- and give your customers a reason to believe you. Then tell them what dramatic difference your product or service can make.
Customers love news and hope, all of the money is in uniqueness. Make sure your staff can rattle off your USPs at the drop of a hat. Educate your customers on all the things that make there visit to your salon/spa unique!
5. Join Forces for Mutual Benefit
Get connected. Barter is back! Get into your local Chamber, Womens Club and PTA.
Find out who is in each organization and who you can align with. Forming alliances is
an increasingly important way to accelerate growth, access new competencies, and enter new markets, according to Marc S. Margulis, managing director of the corporate alliances group at an investment banking services firm. Can you believe they have professionals to manage this concept at large companies? He says "The question is no longer, 'Should I consider an alliance?' Now the questions are much more interesting than that. They include, 'What form should the alliance take?' and 'How do I find the right partner?'"
Do choose your partner carefully because Inc 500 CEOs surveyed about failed alliances
said their biggest mistake was choosing the first partner who came along. "Dating is the best way to find out who's the best partner," Margulis said.
6. Get Back to the Future
"Ask yourself at the beginning of every week, 'What can I do that will matter three years from now?' "That's the suggestion of Mark Helow, founder of The CEO Project. After conducting 200 interviews of CEOs of successful companies, including some Inc 500 and Fortune 500 companies, he concluded that too many CEOs spend most of their time working "in" the business, rather than spending time on big-picture issues.
Spend 30 to 60 minutes a week with your staff talking about plans for 2012 and 2013.
Talk about your plans at every staff meeting. Get their input. Get your best customer’s input (see #1 above).
7. Appreciate the Power -- and Profits -- in Information
Look through the records you have on old customers and come up with one great idea for each of them. Run the SMS Customer Report based on customers with Greater than Tne visits that have not been back in the last 12 months (last visit date before 12 months ago).
Do the same for your top 40 customers by running the SMS Customer Ranking report for
one page. It's an easier way to get new business than looking for new customers.
Don't just mine your data -- market it, too. How valuable is your information? If you have a landscaping business, you probably know which trees and shrubs grow best in different environments. Sell that information to your suppliers and sell it to potential customers who are looking for landscaping ideas. Some companies have spun off information businesses that have become orders of magnitude bigger than the original business.
8. Hire the Right People
Most of our employee problems come from not hiring right. If you hire an unmotivated
or lazy or sickly or unlucky or low self esteem person you will never be able to change them. Southwest Airlines tests job applicants' knowledge of the company and looks for people who are compassionate and able to laugh at themselves, said Anastasia Albanese- O'Neill, the company's district manager for Southern California. In 2000, the company reviewed 216,000 resumes and hired about 5,000 employees. Group interviews help speed the winnowing process and provide a more candid look at applicants than the traditional one-on-one job interview. Frequent fliers participate in the group interviews.
After all, they know what they're looking for in a new employee, Albanese-O'Neill said. One more bit of advice: "It's 10 times better to wait to hire the right person," she said.
Pick your best employees (that means the ones who are on time, have high retention,
dress appropriately, don’t get sick, and support the company policy) and have them take the Meyer Briggs Personality Profile. Test your applicants and hire the ones that have scores most like your best employees. You can take the test by doing a search on the Internet for Meyer Briggs and select one of the free tests. You can even save some of the programs as a favorite on your computer and mark it for Work Off Line then you can use the test on that computer any time you want!
9. Generate Free -- and Fun -- Marketing
Set yourself apart from the competition with creative low-budget marketing. Use event
marketing, ask your staff for ideas and have them run with the concept. Have a sports
night for men on Monday nights in the fall and have football on 2 or 3 tv sets, do a
referral contest (call MIKAL at 513-528-5100 for a FREE 8 page plan on how to do the
referral contest), Do a product of the month and send postcards using SMS to everyone
who bought that product in the last 3 months. Get your distributors involved. Have a
model night each month and have each stylist do a model. Take before and after pictures and make up a book for the waiting area. Albanese-O'Neill suggested. Among
Southwest Airline's most successful efforts: an Elvis impersonator contest when it
introduced service to Las Vegas, and an arm wrestling contest between CEO Herb
Kelleher and the CEO of another aviation company with the same slogan, "Just plane
smart." The winner got to keep the slogan.
10. Hike Your Prices -- for Good Reason
Are your sales falling? Don't even think about lowering your prices! Figure out how you can provide more value - and double or triple your prices. Keep working on your USPs and WOW your customers. Add value with everything you do. Keep the lower (old)
prices on your slowest days of the week to increase sales on those days.
Want more ideas? Call us today at 513-528-5100
Check out our web site www.mikal.com and look at the presentations and articles!
Come to our classes at the shows (see our schedule on the web) or at our training center in beautiful Cincinnati Ohio – the Queen City!
Here are some quick ideas on building your business. Are you working on these things?
1. Delight Your Customers - and Treat the Best Ones Very Well
With customer visit cycles slowing down and average ticket amounts dropping it is
critical to get the most out of every customer. Your best new customer is your present customer.
"Don't measure 'Are you (the customer) happy?'" Ask 'Did we exceed your
expectations?' When you move that number, business will come flowing in," said Doug
Hall, former Procter & Gamble marketing whiz, professional "idea man," and author of
Jump Start Your Business Brain. Run your SMS Customer ranking report for the top 2
pages of customers. What have you done for them lately? Run the list by service
provider and flag those customers on their work tickets (use the card that is set to always print).
Steven S. Little, who has been president of three fast-growth companies, said retaining customers is key to building a business. Think about how much you can improve your bottom line by hanging onto your customers for longer. Run your SMS Retention Report by employee and see who your top employees are. What do they do differently to create the increased retention? How can you systemize the things they are doing to improve everyone’s retention?
Instead of offering a rebate to everyone when you're faced with excess inventory, offer a rebate only to your best customers, suggested James Taylor, former head of global marketing for Gateway 2000 and author of The Visionary's Handbook.
2. Hold onto Great Employees
The strongest salons and spas are the ones that cultivate long term employees. Build a strong business by keeping your best staff members for as long as possible (I know they don’t stay for ever but let’s keep them as long as we can). Why not do lunch – it works in other industries! Executive lunches have been a huge success at BORN, a Minnesota based IT consulting firm that has been on the Inc 500list five times and has been named one of the nation's Best Places to Work by Fortune. Executives routinely have lunch with 10 to 15 employees so the employees can get to know company leaders and share their thoughts about the future of the company. Maybe you can’t have lunch with a dozen employees every week but how about taking your 6 best employees out to lunch? Pick one each week from your SMS Employee Ranking report and take them to lunch. Pick a restaurant whose owner is a customer of your salon/spa. You may even be able to barter the meal for a service. You can pick different criteria for the employee to take to lunch.
One week it might be the person on the SMS Ranking report with the highest average
ticket, the next week it may be the employee with the highest service sales, or most
requests, or highest retail. Pick a slow day each week to do the lunch and book the time out on both of your appointment books so it is a firm date and time.
3. Stimulate Your Brain
Read 50 magazines a month -- that's less than two a day -- and you'll start seeing the big trends that will affect your business in the future. Fashion and People Magazines count but also read Fortune, Inc., Forbes, and other business periodicals. (Newspapers and Web surfing count, too.) You're too busy? "Get over it," Subscribe to news services that automatically e-mail news to you. Log onto Forbes.com and Inc.com and sign up for their news services. Just reading the news and business ideas will help you to see trends in the business world that will impact your business.
4. Spell out the Benefits of Your Product or Service
Do you know your USPs and IO? Make a list of your USPs – Unique Selling Points and
always promote them. Make sure you have a IO – Irresistible Offer that creates a phone call when a prospective customer hears about the offer. Log onto www.mikal.com and look at our presentations section. You will see our marketing ideas that will give you ideas on creating your USPs and IO. In advertisements, don't list the features of your product or service. List the benefits - but not too many -- and give your customers a reason to believe you. Then tell them what dramatic difference your product or service can make.
Customers love news and hope, all of the money is in uniqueness. Make sure your staff can rattle off your USPs at the drop of a hat. Educate your customers on all the things that make there visit to your salon/spa unique!
5. Join Forces for Mutual Benefit
Get connected. Barter is back! Get into your local Chamber, Womens Club and PTA.
Find out who is in each organization and who you can align with. Forming alliances is
an increasingly important way to accelerate growth, access new competencies, and enter new markets, according to Marc S. Margulis, managing director of the corporate alliances group at an investment banking services firm. Can you believe they have professionals to manage this concept at large companies? He says "The question is no longer, 'Should I consider an alliance?' Now the questions are much more interesting than that. They include, 'What form should the alliance take?' and 'How do I find the right partner?'"
Do choose your partner carefully because Inc 500 CEOs surveyed about failed alliances
said their biggest mistake was choosing the first partner who came along. "Dating is the best way to find out who's the best partner," Margulis said.
6. Get Back to the Future
"Ask yourself at the beginning of every week, 'What can I do that will matter three years from now?' "That's the suggestion of Mark Helow, founder of The CEO Project. After conducting 200 interviews of CEOs of successful companies, including some Inc 500 and Fortune 500 companies, he concluded that too many CEOs spend most of their time working "in" the business, rather than spending time on big-picture issues.
Spend 30 to 60 minutes a week with your staff talking about plans for 2012 and 2013.
Talk about your plans at every staff meeting. Get their input. Get your best customer’s input (see #1 above).
7. Appreciate the Power -- and Profits -- in Information
Look through the records you have on old customers and come up with one great idea for each of them. Run the SMS Customer Report based on customers with Greater than Tne visits that have not been back in the last 12 months (last visit date before 12 months ago).
Do the same for your top 40 customers by running the SMS Customer Ranking report for
one page. It's an easier way to get new business than looking for new customers.
Don't just mine your data -- market it, too. How valuable is your information? If you have a landscaping business, you probably know which trees and shrubs grow best in different environments. Sell that information to your suppliers and sell it to potential customers who are looking for landscaping ideas. Some companies have spun off information businesses that have become orders of magnitude bigger than the original business.
8. Hire the Right People
Most of our employee problems come from not hiring right. If you hire an unmotivated
or lazy or sickly or unlucky or low self esteem person you will never be able to change them. Southwest Airlines tests job applicants' knowledge of the company and looks for people who are compassionate and able to laugh at themselves, said Anastasia Albanese- O'Neill, the company's district manager for Southern California. In 2000, the company reviewed 216,000 resumes and hired about 5,000 employees. Group interviews help speed the winnowing process and provide a more candid look at applicants than the traditional one-on-one job interview. Frequent fliers participate in the group interviews.
After all, they know what they're looking for in a new employee, Albanese-O'Neill said. One more bit of advice: "It's 10 times better to wait to hire the right person," she said.
Pick your best employees (that means the ones who are on time, have high retention,
dress appropriately, don’t get sick, and support the company policy) and have them take the Meyer Briggs Personality Profile. Test your applicants and hire the ones that have scores most like your best employees. You can take the test by doing a search on the Internet for Meyer Briggs and select one of the free tests. You can even save some of the programs as a favorite on your computer and mark it for Work Off Line then you can use the test on that computer any time you want!
9. Generate Free -- and Fun -- Marketing
Set yourself apart from the competition with creative low-budget marketing. Use event
marketing, ask your staff for ideas and have them run with the concept. Have a sports
night for men on Monday nights in the fall and have football on 2 or 3 tv sets, do a
referral contest (call MIKAL at 513-528-5100 for a FREE 8 page plan on how to do the
referral contest), Do a product of the month and send postcards using SMS to everyone
who bought that product in the last 3 months. Get your distributors involved. Have a
model night each month and have each stylist do a model. Take before and after pictures and make up a book for the waiting area. Albanese-O'Neill suggested. Among
Southwest Airline's most successful efforts: an Elvis impersonator contest when it
introduced service to Las Vegas, and an arm wrestling contest between CEO Herb
Kelleher and the CEO of another aviation company with the same slogan, "Just plane
smart." The winner got to keep the slogan.
10. Hike Your Prices -- for Good Reason
Are your sales falling? Don't even think about lowering your prices! Figure out how you can provide more value - and double or triple your prices. Keep working on your USPs and WOW your customers. Add value with everything you do. Keep the lower (old)
prices on your slowest days of the week to increase sales on those days.
Want more ideas? Call us today at 513-528-5100
Check out our web site www.mikal.com and look at the presentations and articles!
Come to our classes at the shows (see our schedule on the web) or at our training center in beautiful Cincinnati Ohio – the Queen City!
Six reasons to be on MIKAL Support
Six Reasons why you should sign up for the monthly Support with MIKAL:
1. Your staff can call anytime with any question between 9am and 9pm Mon-Fri and 9am and 4pm Sat. Do you get calls at home or have staff stuck for hours trying to figure out a simple procedure?
2. Questions get answered quickly and correctly. Are you the software support team – 24/7/365?
3. Your staff doesn’t “wing it” when adding inventory, employees, prototypes, printing customer mailings, processing gift cards and period ends…. Do you have to go back into the system and redo set up items?
4. You will use more of the system and use the system more often. Are you doing automatic e-marketing? Do you have the up sell scripts popping up during appointment booking? Do you have the dashboard running for a quick look at your business real-time and anytime?
5. Support membership salons and spas are more efficient and have better client service. Do you have booking times and pricing by employee? Have you looked into going paperless? Do you use the Daily Activity report to spot your VIP clients every morning? Do you book by prototype and book multiple services in less than a minute?
6. Support membership salons and spas make more money. No kidding! Are you using the system for the automatic referral program? Do you have the front desk spif and incentives in place to generate thousands of extra dollars in sales? Are you using the goal setting to get 10% more productivity out of your service staff? Do you order product right from MIKAL to save 4 hours of work each week?
Want more reasons? Give us a call. We can set up a monthly credit card payment plan that is painless and will make you more money and save you more time than it costs! 513-528-5100 Single user for a little more than a dollar a day. What are you waiting for?
www.mikal.com sales@mikal.com
1. Your staff can call anytime with any question between 9am and 9pm Mon-Fri and 9am and 4pm Sat. Do you get calls at home or have staff stuck for hours trying to figure out a simple procedure?
2. Questions get answered quickly and correctly. Are you the software support team – 24/7/365?
3. Your staff doesn’t “wing it” when adding inventory, employees, prototypes, printing customer mailings, processing gift cards and period ends…. Do you have to go back into the system and redo set up items?
4. You will use more of the system and use the system more often. Are you doing automatic e-marketing? Do you have the up sell scripts popping up during appointment booking? Do you have the dashboard running for a quick look at your business real-time and anytime?
5. Support membership salons and spas are more efficient and have better client service. Do you have booking times and pricing by employee? Have you looked into going paperless? Do you use the Daily Activity report to spot your VIP clients every morning? Do you book by prototype and book multiple services in less than a minute?
6. Support membership salons and spas make more money. No kidding! Are you using the system for the automatic referral program? Do you have the front desk spif and incentives in place to generate thousands of extra dollars in sales? Are you using the goal setting to get 10% more productivity out of your service staff? Do you order product right from MIKAL to save 4 hours of work each week?
Want more reasons? Give us a call. We can set up a monthly credit card payment plan that is painless and will make you more money and save you more time than it costs! 513-528-5100 Single user for a little more than a dollar a day. What are you waiting for?
www.mikal.com sales@mikal.com
Take the salon and spa profits quiz
Salon and Spa Profitability Quiz
Knowledge is POWER – MIKAL gives you the knowledge!
Take the Salon and Spa Owner/Manager quiz and call for the quiz answers.
1. To double your salon/spa profits on service you must increase sales 50%, 60%, or 100%? __________
2. If you do $8000 a week in service sales in your salon/spa you can afford a receptionist 40, 50, or 60 hours per week? _________
3. To increase performance an average of 10% with your salon/spa service providers implement ______________ with your staff.
4. If your salon/spa rent is $3000 per month in a commission based salon your sales must be $30,000, $40,000 or $50,000 per month? ______________
5. In question 4 what other 2 factors can affect your answer?
___________________________ __________________________
6. The word ________ in any ad will increase the effectiveness and profitability of the response up to 50%.
7. The word ________ in any employment ad will increase the response up to 50%.
8. How many $1000 a week service providers do you need to afford 60 hours of receptionist time per week? 6, 10 or 14? ____________
9. Your staff wants you to reduce the price of men’s haircuts in your salon by $2 so you will get more male clients. Right now you do 2000 men’s cuts a year at $18 each. How many more men’s cuts do you need to do just to generate the same sales volume?
150, 250, 350? ______________________
10. Using question 9 how many more men’s cuts to make the same amount of net profits?
250, 325, or 400? _____________
11. If you raised your men’s haircut to $20 from $18 how many fewer men’s cuts would you have to do to generate the same sales volume? (using question 9)
200, 250, or 300? _______________
How did you do? Most of us hate these types of word questions (Two trains leave Cincinnati and Columbus traveling at 60 miles per hour….) But the questions shown above can all be answered with SIMPLE formulas! MIKAL has the salon and spa software systems and the marketing and management ideas that will generate PROFITS!
Call us today and get started!
800-448-5420
513-528-510
sales@mikal.com
Knowledge is POWER – MIKAL gives you the knowledge!
Take the Salon and Spa Owner/Manager quiz and call for the quiz answers.
1. To double your salon/spa profits on service you must increase sales 50%, 60%, or 100%? __________
2. If you do $8000 a week in service sales in your salon/spa you can afford a receptionist 40, 50, or 60 hours per week? _________
3. To increase performance an average of 10% with your salon/spa service providers implement ______________ with your staff.
4. If your salon/spa rent is $3000 per month in a commission based salon your sales must be $30,000, $40,000 or $50,000 per month? ______________
5. In question 4 what other 2 factors can affect your answer?
___________________________ __________________________
6. The word ________ in any ad will increase the effectiveness and profitability of the response up to 50%.
7. The word ________ in any employment ad will increase the response up to 50%.
8. How many $1000 a week service providers do you need to afford 60 hours of receptionist time per week? 6, 10 or 14? ____________
9. Your staff wants you to reduce the price of men’s haircuts in your salon by $2 so you will get more male clients. Right now you do 2000 men’s cuts a year at $18 each. How many more men’s cuts do you need to do just to generate the same sales volume?
150, 250, 350? ______________________
10. Using question 9 how many more men’s cuts to make the same amount of net profits?
250, 325, or 400? _____________
11. If you raised your men’s haircut to $20 from $18 how many fewer men’s cuts would you have to do to generate the same sales volume? (using question 9)
200, 250, or 300? _______________
How did you do? Most of us hate these types of word questions (Two trains leave Cincinnati and Columbus traveling at 60 miles per hour….) But the questions shown above can all be answered with SIMPLE formulas! MIKAL has the salon and spa software systems and the marketing and management ideas that will generate PROFITS!
Call us today and get started!
800-448-5420
513-528-510
sales@mikal.com
New Salon and Spa Start Up Plan
NEW SALON and SPA
SUCCESSFUL START PROGRAM
Exclusively by MIKAL
MIKAL, with almost 30 years in the business of helping salons and spas market and manage better has put together a Successful Start program for new salon and spa launches.
We have start up spreadsheets. Opening checklists, Front Desk Operations manuals, Employee Policy manuals, Award Winning Software, and HP Point-of-Sale computer systems.
Important statistics:
The average salon/spa does not reach break even for 2 years!
The average salon/spa (50%) is not in business for 3 years.
With your time and money investment you DO NOT WANT TO BE AVERAGE. Our program will insure that your dream is a success!
MIKAL has the systems, training, marketing and management ideas that will make sure your business is busy and profitable fast.
This plan can be tailored to your needs. We can accelerate the time line to make your opening deadline. We are here to help you!
The MIKAL Marketing Team
800-448-5420
The Success Plan
You need a plan to be successful with your new business. Many salons and spas open the doors, have a one week grand opening, and wait for the clients to come rushing in. And wait. And wait. And….
Or
A MIKAL Success Plan story:
60 days prior to opening.
First you need to pre-sell your services.
Get a list of perfect clients within 5 minutes drive time of your salon/spa. Load then in your MIKAL system and send a postcard to them 30 days before opening and the week you open.
MIKAL will load in your perfect prospects, help you with your Unique Selling Points Postcard and e-mail marketing, and set up your system for prebooking services.
We can also help you with product lines that give you TWICE the mark up, don’t have diversion problems, and generate tons of profits!
30 days prior to opening.
Load your present clients into MIKAL or have us import them easily and send them a special on booking and gift cards. MIKAL will help you set up credit card processing for new and pre-opening sales! Run the credit cards right through your MIKAL system. Start booking appointments from the mailing and e-marketing on your MIKAL system. Pre-sell gift cards $100 value for $80. You will need and get great cash flow.
Opening week.
Start your/MIKAL Grand Opening Plan.
Do the Grand Opening mailing and e-marketing with MIKAL.
You will be busy the first week.
On-going.
Stay with the 12 Month Grand Opening plan. Note that your Grand Opening should end the week your one year anniversary events start!
Call your MIKAL Consultant and get your plan going! 800-448-5420
513-528-5100
www.mikal.com
SUCCESSFUL START PROGRAM
Exclusively by MIKAL
MIKAL, with almost 30 years in the business of helping salons and spas market and manage better has put together a Successful Start program for new salon and spa launches.
We have start up spreadsheets. Opening checklists, Front Desk Operations manuals, Employee Policy manuals, Award Winning Software, and HP Point-of-Sale computer systems.
Important statistics:
The average salon/spa does not reach break even for 2 years!
The average salon/spa (50%) is not in business for 3 years.
With your time and money investment you DO NOT WANT TO BE AVERAGE. Our program will insure that your dream is a success!
MIKAL has the systems, training, marketing and management ideas that will make sure your business is busy and profitable fast.
This plan can be tailored to your needs. We can accelerate the time line to make your opening deadline. We are here to help you!
The MIKAL Marketing Team
800-448-5420
The Success Plan
You need a plan to be successful with your new business. Many salons and spas open the doors, have a one week grand opening, and wait for the clients to come rushing in. And wait. And wait. And….
Or
A MIKAL Success Plan story:
60 days prior to opening.
First you need to pre-sell your services.
Get a list of perfect clients within 5 minutes drive time of your salon/spa. Load then in your MIKAL system and send a postcard to them 30 days before opening and the week you open.
MIKAL will load in your perfect prospects, help you with your Unique Selling Points Postcard and e-mail marketing, and set up your system for prebooking services.
We can also help you with product lines that give you TWICE the mark up, don’t have diversion problems, and generate tons of profits!
30 days prior to opening.
Load your present clients into MIKAL or have us import them easily and send them a special on booking and gift cards. MIKAL will help you set up credit card processing for new and pre-opening sales! Run the credit cards right through your MIKAL system. Start booking appointments from the mailing and e-marketing on your MIKAL system. Pre-sell gift cards $100 value for $80. You will need and get great cash flow.
Opening week.
Start your/MIKAL Grand Opening Plan.
Do the Grand Opening mailing and e-marketing with MIKAL.
You will be busy the first week.
On-going.
Stay with the 12 Month Grand Opening plan. Note that your Grand Opening should end the week your one year anniversary events start!
Call your MIKAL Consultant and get your plan going! 800-448-5420
513-528-5100
www.mikal.com
Friday, December 17, 2010
Salon and Spa e-mail examples for MIKAL
Here are sample e-mails that work for our salons and spas. With MIKAL software the e-mails go out automatically! Call us for details 513-528-5100
BIRTHDAY
Subject: Happy Birthday from ^conam^
Hi ^fname^
Happy – happy - happy birthday!
We wanted to wish you a happy and
healthy birthday. We want to celebrate
your birthday with you. Come in this
month and enjoy a complementary add
on service (paraffin, deep conditioner,
or chair massage) with your service.
Just mention this message when you
call to book your appointment.
Have a GREAT DAY!
YOUR NAME
^conam^
^cophn^
YOUR E-MAIL
YOUR WEB SITE
p.s. bring this message in and get
a special buy 2 retail products
get a 3rd product for half price!
NEW CLIENT THANK YOU
Subject: A Thank you gift from ^conam^
Hi ^fname^
I wanted to thank you for trying us out!
At ^conam^ we appreciate your business and
look forward to seeing you again soon. As a small
thank you for your patronage please bring
this message in for 20% off any retail product
and $5 off your next visit.
Please call me with any questions or comments.
YOUR NAME
^conam^
^cophn^
YOUR E-MAIL
YOUR WEB SITE
p.s. be sure to sign up for our loyalty program
and start earning $$ points!
VISIT REMINDER
Subject: A special message from ^conam^
Hi ^fname^
I was just going through our records and noticed
that you haven’t been in lately.
We miss you and want you to keep looking and
feeling your best. If you call and book your
next appointment this week just mention this
message for 10% off your visit.
See you soon!
YOUR NAME
^conam^
^cophn^
YOUR E-MAIL
YOUR WEB SITE
p.s. bring this message in for 10% off your
next retail purchase!
REFERRAL THANK YOU
Subject: You make us great at ^conam^
Hi ^fname^
You recently raved about our salon to a friend
and they came in to try us out. We appreciate
your support and to show it want to give you
a special gift! Bring this message in on your
next visit for $5 off or 500 loyalty points.
Thank you - thank you - thank you!
YOUR NAME
^conam^
^cophn^
YOUR E-MAIL
YOUR WEB SITE
p.s. check out our web site for current specials
GIFT CERTIFICATE
Subject: It’s about time ^conam^
Hi ^fname^
We noticed that you purchased a gift certificate
for a special someone this month last year and
wanted to suggest our new packages and gift
cards that are available. Give us a call at
^cophn^ and our booking experts will work
with you on creating the perfect gift experience!
YOUR NAME
^conam^
^cophn^
YOUR E-MAIL
YOUR WEB SITE
p.s. ask about our multiple gift card discounts!
RETAIL CUSTOMERS
Subject: How is your shampoo holding up?
Hi ^fname^
We noticed you are probably running low on
your hair care products. Don’t wait until you
run out or a bad hair day may be the result!
To make sure you get everything you need to
keep looking good bring this message in for
half price on every 3rd product you buy on
your next visit (buy 2 get the 3rd for half price)
Don’t delay – stop in today!
YOUR NAME
^conam^
^cophn^
YOUR E-MAIL
YOUR WEB SITE
p.s. check out our web site for all current specials
APPOINTMENTS
Subject: A quick reminder from ^conam^
Hi ^fname^
We wanted to remind you that you have an
appointment at ^conam^ on (date time)
with ^empl^.
We look forward to seeing you!
YOUR NAME
^conam^
^cophn^
YOUR E-MAIL
YOUR WEB SITE
p.s. check out our web site for current specials
CAMPAIGNS
JUST IN TIME APPOINTMENTS
Subject: Availability today at ^conam^ - your just in time club notice
Hi ^fname^
We have had some schedule changes that make the
following appointments available today!
NAME SERVICE TIME
NAME SERVICE TIME
Just call to schedule your time. Remember
that it is first come first serve so call a.s.a.p.
Also mention this message for 10% off the
service price!
You deserve it!
YOUR NAME
^conam^
^cophn^
YOUR E-MAIL
YOUR WEB SITE
p.s. bring this message in for 10% off all
retail too!
BIRTHDAY
Subject: Happy Birthday from ^conam^
Hi ^fname^
Happy – happy - happy birthday!
We wanted to wish you a happy and
healthy birthday. We want to celebrate
your birthday with you. Come in this
month and enjoy a complementary add
on service (paraffin, deep conditioner,
or chair massage) with your service.
Just mention this message when you
call to book your appointment.
Have a GREAT DAY!
YOUR NAME
^conam^
^cophn^
YOUR E-MAIL
YOUR WEB SITE
p.s. bring this message in and get
a special buy 2 retail products
get a 3rd product for half price!
NEW CLIENT THANK YOU
Subject: A Thank you gift from ^conam^
Hi ^fname^
I wanted to thank you for trying us out!
At ^conam^ we appreciate your business and
look forward to seeing you again soon. As a small
thank you for your patronage please bring
this message in for 20% off any retail product
and $5 off your next visit.
Please call me with any questions or comments.
YOUR NAME
^conam^
^cophn^
YOUR E-MAIL
YOUR WEB SITE
p.s. be sure to sign up for our loyalty program
and start earning $$ points!
VISIT REMINDER
Subject: A special message from ^conam^
Hi ^fname^
I was just going through our records and noticed
that you haven’t been in lately.
We miss you and want you to keep looking and
feeling your best. If you call and book your
next appointment this week just mention this
message for 10% off your visit.
See you soon!
YOUR NAME
^conam^
^cophn^
YOUR E-MAIL
YOUR WEB SITE
p.s. bring this message in for 10% off your
next retail purchase!
REFERRAL THANK YOU
Subject: You make us great at ^conam^
Hi ^fname^
You recently raved about our salon to a friend
and they came in to try us out. We appreciate
your support and to show it want to give you
a special gift! Bring this message in on your
next visit for $5 off or 500 loyalty points.
Thank you - thank you - thank you!
YOUR NAME
^conam^
^cophn^
YOUR E-MAIL
YOUR WEB SITE
p.s. check out our web site for current specials
GIFT CERTIFICATE
Subject: It’s about time ^conam^
Hi ^fname^
We noticed that you purchased a gift certificate
for a special someone this month last year and
wanted to suggest our new packages and gift
cards that are available. Give us a call at
^cophn^ and our booking experts will work
with you on creating the perfect gift experience!
YOUR NAME
^conam^
^cophn^
YOUR E-MAIL
YOUR WEB SITE
p.s. ask about our multiple gift card discounts!
RETAIL CUSTOMERS
Subject: How is your shampoo holding up?
Hi ^fname^
We noticed you are probably running low on
your hair care products. Don’t wait until you
run out or a bad hair day may be the result!
To make sure you get everything you need to
keep looking good bring this message in for
half price on every 3rd product you buy on
your next visit (buy 2 get the 3rd for half price)
Don’t delay – stop in today!
YOUR NAME
^conam^
^cophn^
YOUR E-MAIL
YOUR WEB SITE
p.s. check out our web site for all current specials
APPOINTMENTS
Subject: A quick reminder from ^conam^
Hi ^fname^
We wanted to remind you that you have an
appointment at ^conam^ on (date time)
with ^empl^.
We look forward to seeing you!
YOUR NAME
^conam^
^cophn^
YOUR E-MAIL
YOUR WEB SITE
p.s. check out our web site for current specials
CAMPAIGNS
JUST IN TIME APPOINTMENTS
Subject: Availability today at ^conam^ - your just in time club notice
Hi ^fname^
We have had some schedule changes that make the
following appointments available today!
NAME SERVICE TIME
NAME SERVICE TIME
Just call to schedule your time. Remember
that it is first come first serve so call a.s.a.p.
Also mention this message for 10% off the
service price!
You deserve it!
YOUR NAME
^conam^
^cophn^
YOUR E-MAIL
YOUR WEB SITE
p.s. bring this message in for 10% off all
retail too!
Salon Owners Profit Quiz
Salon and Spa Profitability Quiz
Here are some of the concepts you will learn at the ALL ABOUT PROFITS SUCCESS CLUB in Orlando Jan30 thru Feb 1.
Take the quiz and call for a seminar info pack.
1. To double your profits on service you must increase sales 50%, 60%, or 100%? __________
2. If you do $8000 a week in service sales you can afford a receptionist 40, 50, or 60 hours per week? _________
3. To increase performance an average of 10% implement ______________ with your staff.
4. If your rent is $3000 per month in a commission based salon your sales must be $30,000, $40,000 or $50,000 per month? ______________
5. In question 4 what other 2 factors can affect your answer?
___________________________
6. The word ________ in any ad will increase the effectiveness and profitability of the response up to 50%.
7. The word ________ in any employment ad will increase the response up to 50%.
8. How many $1000 a week service providers do you need to afford 60 hours of receptionist time per week? 6, 10 or 14? ____________
9. Your staff wants you to reduce the price of men’s haircuts in your salon by $2 so you will get more male clients. Right now you do 2000 men’s cuts a year at $18 each. How many more men’s cuts do you need to do just to generate the same sales volume?
150, 250, 350? ______________________
10. Using question 9 how many more men’s cuts to make the same amount of net profits?
250, 325, or 400? _____________
11. If you raised your men’s haircut to $20 from $18 how many fewer men’s cuts would you have to do to generate the same sales volume? (using question 9)
200, 250, or 300? _______________
How did you do? Most of us hate these types of word questions (Two trains leave Cincinnati and Columbus traveling at 60 miles per hour….) But the questions shown above can all be answered with SIMPLE formulas! Come to Orlando and get into PROFITS!
Fred
fredd@mikal.com
513-528-5100
Here are some of the concepts you will learn at the ALL ABOUT PROFITS SUCCESS CLUB in Orlando Jan30 thru Feb 1.
Take the quiz and call for a seminar info pack.
1. To double your profits on service you must increase sales 50%, 60%, or 100%? __________
2. If you do $8000 a week in service sales you can afford a receptionist 40, 50, or 60 hours per week? _________
3. To increase performance an average of 10% implement ______________ with your staff.
4. If your rent is $3000 per month in a commission based salon your sales must be $30,000, $40,000 or $50,000 per month? ______________
5. In question 4 what other 2 factors can affect your answer?
___________________________
6. The word ________ in any ad will increase the effectiveness and profitability of the response up to 50%.
7. The word ________ in any employment ad will increase the response up to 50%.
8. How many $1000 a week service providers do you need to afford 60 hours of receptionist time per week? 6, 10 or 14? ____________
9. Your staff wants you to reduce the price of men’s haircuts in your salon by $2 so you will get more male clients. Right now you do 2000 men’s cuts a year at $18 each. How many more men’s cuts do you need to do just to generate the same sales volume?
150, 250, 350? ______________________
10. Using question 9 how many more men’s cuts to make the same amount of net profits?
250, 325, or 400? _____________
11. If you raised your men’s haircut to $20 from $18 how many fewer men’s cuts would you have to do to generate the same sales volume? (using question 9)
200, 250, or 300? _______________
How did you do? Most of us hate these types of word questions (Two trains leave Cincinnati and Columbus traveling at 60 miles per hour….) But the questions shown above can all be answered with SIMPLE formulas! Come to Orlando and get into PROFITS!
Fred
fredd@mikal.com
513-528-5100
Tuesday, December 07, 2010
E-marketing the easy way
This e-mail is being sent to you with no work on my part! That's right, I can set up an e-mail campaign of thank you, reminder, appointment confirmations, birthdays, retail reminders, and more and the e-marketing and text marketing happens automatically every week.
This is such a great concept because most of us as owners and managers don't have the time to set up, configure, type, and mail and e-mail the marketing every week that we should be doing. Doing business gets in the way of marketing and all of a sudden sales slow down. It is hard to be consistent and that is the key to effective marketing.
MIKAL's automatic AutoPilot e-marketing does all the heavy lifting for me. All I do is put in my clients and MIKAL does the rest.
Does your software system do this for you? For free?
Call us today to find out how the MIKAL systems can make you some serious money. 800-448-5420 or 513-528-5100.
Fred
MIKAL
This is such a great concept because most of us as owners and managers don't have the time to set up, configure, type, and mail and e-mail the marketing every week that we should be doing. Doing business gets in the way of marketing and all of a sudden sales slow down. It is hard to be consistent and that is the key to effective marketing.
MIKAL's automatic AutoPilot e-marketing does all the heavy lifting for me. All I do is put in my clients and MIKAL does the rest.
Does your software system do this for you? For free?
Call us today to find out how the MIKAL systems can make you some serious money. 800-448-5420 or 513-528-5100.
Fred
MIKAL
salon and spa management tips
Retail sales can be your most profitable area or it can be a big cash drain and stocking nightmare. Here are some quick tips to keep your inventory lean and profitable:
Reconfigure your inventory each month based on each items percentage of total sales. If a certain shampoo is 10% of sales it should get 10% of your retail realestate. The low percentage items lose shelf space and maybe even go away.
Take all new products on a 30 day consignment test. If it doesn't sell send it back. Any item that has no sales for 60 days needs to go away.
Set up a SALE table. Put a big sign on the table 40% OFF. Any products that can't be returned go on that table at 40% off.
When you launch a product give your staff double commission for the first 30 days. The product will TAKE OFF!
Want more retail and inventory ideas?
Give us a call for a FREE Inventory Report at 800-448-5420 or 513-528-5100.
Are you having trouble tracking the inventory
Reconfigure your inventory each month based on each items percentage of total sales. If a certain shampoo is 10% of sales it should get 10% of your retail realestate. The low percentage items lose shelf space and maybe even go away.
Take all new products on a 30 day consignment test. If it doesn't sell send it back. Any item that has no sales for 60 days needs to go away.
Set up a SALE table. Put a big sign on the table 40% OFF. Any products that can't be returned go on that table at 40% off.
When you launch a product give your staff double commission for the first 30 days. The product will TAKE OFF!
Want more retail and inventory ideas?
Give us a call for a FREE Inventory Report at 800-448-5420 or 513-528-5100.
Are you having trouble tracking the inventory
salon and spa management tip
Want to increase your sales 10% automatically this year? It is as easy as setting goals with your staff and doing a quick follow up with them each week.
That's right, Fortune 500 companies report that by setting goals with staff and doing consistent follow up average productivity and sales increase 10%. Just by making people more aware of where they are and where they want to go!
We have a goal setting ideas report I will send you for FREE that outlines how to do this the fast, easy, and effective way. It even works with long time staff. Call us for the FREE report at 800-448-5420 or 513-528-5100 or e-mail the request to sales @mikal.com.
We've been helping salons and spas manage and market better since 1981.
Fred
MIKAL Marketing
That's right, Fortune 500 companies report that by setting goals with staff and doing consistent follow up average productivity and sales increase 10%. Just by making people more aware of where they are and where they want to go!
We have a goal setting ideas report I will send you for FREE that outlines how to do this the fast, easy, and effective way. It even works with long time staff. Call us for the FREE report at 800-448-5420 or 513-528-5100 or e-mail the request to sales @mikal.com.
We've been helping salons and spas manage and market better since 1981.
Fred
MIKAL Marketing
Wednesday, July 07, 2010
MIKAL SIX Software
MIKAL SIX gives you the ultimate state of the art salon and spa management and
marketing system available to our industry.
This system offers:
- Automatic full color postcard mailings to customers without ANY effort on your
part
– leave your system on and on line over the weekend and the mail goes out
- The CyberReceptionist that handles 80% of a receptionist’s duties by
interacting directly with clients using an advanced touch screen system
- On-line booking and automatic e-mail reminders
- Dynamic Up-$ell system that adds a service to every sixth customer visit
- Tracking of new service and retail sales to present clients to see who is really
helping to grow the business
- Automatic calculation of inventory levels based on past sales for easy and exact
inventory control with minimal effort
- Receptionist rebooking, Up-$ell, and add-on tracking with incentives
- Management Check – the most dynamic dashboard system in the industry for
tracking real time activity in the business
- System based e-mails to management when certain activities occur in the
system like deleting clients, partial redemption of older gift certificates, late
employee time punches, errors during day end cash out etc…
We offer the greatest flexibility in salon and spa systems with more icons, shortcuts, and information available. To make use of the new features in MIKAL SIX it is important that you have access to state of the art computers and operating
systems. Call us for details and turn key solutions.
With SIX you have a more visual appointment book, and can set non-request appointments to offer next to book, stop employee use of the Time Clock until a bad
time punch is resolved and many other features.
MIKAL SIX also works with the HandPunch Hand Scanner System in conjunction with the
MIKAL Time Clock that eliminates all “buddy punching” and is tied into the Autopilot
Marketing System for automatic direct mail postcard mailings
marketing system available to our industry.
This system offers:
- Automatic full color postcard mailings to customers without ANY effort on your
part
– leave your system on and on line over the weekend and the mail goes out
- The CyberReceptionist that handles 80% of a receptionist’s duties by
interacting directly with clients using an advanced touch screen system
- On-line booking and automatic e-mail reminders
- Dynamic Up-$ell system that adds a service to every sixth customer visit
- Tracking of new service and retail sales to present clients to see who is really
helping to grow the business
- Automatic calculation of inventory levels based on past sales for easy and exact
inventory control with minimal effort
- Receptionist rebooking, Up-$ell, and add-on tracking with incentives
- Management Check – the most dynamic dashboard system in the industry for
tracking real time activity in the business
- System based e-mails to management when certain activities occur in the
system like deleting clients, partial redemption of older gift certificates, late
employee time punches, errors during day end cash out etc…
We offer the greatest flexibility in salon and spa systems with more icons, shortcuts, and information available. To make use of the new features in MIKAL SIX it is important that you have access to state of the art computers and operating
systems. Call us for details and turn key solutions.
With SIX you have a more visual appointment book, and can set non-request appointments to offer next to book, stop employee use of the Time Clock until a bad
time punch is resolved and many other features.
MIKAL SIX also works with the HandPunch Hand Scanner System in conjunction with the
MIKAL Time Clock that eliminates all “buddy punching” and is tied into the Autopilot
Marketing System for automatic direct mail postcard mailings
The MIKAL Corporation has been involved in the Beauty Industry since 1981. Our goal is to provide Beauty Salons and Day Spas with the most advanced Salon Management Systems available.
Our Salon Management Systems, SMS, have been helping the Beauty Industry to use specific Salon Management Software and Day Spa Management Software that completely handles front desk operations, inventory control, employee management and payroll, and back office Salon Accounting.
Our Salon and Day Spa Software Management System, SMS, has the most advanced Salon Appointment Book in the Beauty Industry. Our Point-of-Sale transaction allows the salon and day spa client to exit the salon in less than 15 keystrokes. From this fast and easy point-of-sale transaction we provide the salon with over 38 salon management reports. Our reporting system includes true salon retention tracking, multi-level compensation programs that can be tailored to each stylist, esthetician, and nail tech, and salon analysis tracked in 50 categories.
The MIKAL Salon and Day Spa appointment book is used by the largest salons in North America. The Salon Appointment Book allows for standings booked out two years in advance, squeezes, multiple booking columns per stylist/technician, and multiple service bookings.
The SMS Salon Software System has a detailed time clock for employee time tracking and tracks excused and unexcused absence time as well as time in the salon. Our Gift Certificate and Spa Package tracking module makes keeping track of outstanding Gift Certificates and Series sales a breeze.
MIKAL is the most published computer company in the Beauty Industry with regular articles in Salon Today, Salon Ovations, Nail Pro, and many other Beauty Industry trade publications. MIKAL is also the proud recipient of the Computer Reseller News Software STAR Award, and the VARBusiness Top 50 Solutions Award
Our Salon Management Systems, SMS, have been helping the Beauty Industry to use specific Salon Management Software and Day Spa Management Software that completely handles front desk operations, inventory control, employee management and payroll, and back office Salon Accounting.
Our Salon and Day Spa Software Management System, SMS, has the most advanced Salon Appointment Book in the Beauty Industry. Our Point-of-Sale transaction allows the salon and day spa client to exit the salon in less than 15 keystrokes. From this fast and easy point-of-sale transaction we provide the salon with over 38 salon management reports. Our reporting system includes true salon retention tracking, multi-level compensation programs that can be tailored to each stylist, esthetician, and nail tech, and salon analysis tracked in 50 categories.
The MIKAL Salon and Day Spa appointment book is used by the largest salons in North America. The Salon Appointment Book allows for standings booked out two years in advance, squeezes, multiple booking columns per stylist/technician, and multiple service bookings.
The SMS Salon Software System has a detailed time clock for employee time tracking and tracks excused and unexcused absence time as well as time in the salon. Our Gift Certificate and Spa Package tracking module makes keeping track of outstanding Gift Certificates and Series sales a breeze.
MIKAL is the most published computer company in the Beauty Industry with regular articles in Salon Today, Salon Ovations, Nail Pro, and many other Beauty Industry trade publications. MIKAL is also the proud recipient of the Computer Reseller News Software STAR Award, and the VARBusiness Top 50 Solutions Award
About MIKAL
The MIKAL Corporation is a salon and spa software company that has specialized in salon management, salon marketing, beauty industry accounting, salon business consulting, day spa software, beauty salon software, and salon and spa training since 1981.
MIKAL Salon and Spa Software features salon gift cards, spa on-line booking, Salon point of sale computers, salon and spa appointment booking, inventory control, and beauty industry salon and spa employee payroll and goal setting systems. Our salon software includes training and support, and our spa software features all spa management and marketing options including spa loyalty programs and spa package tracking
MIKAL Salon and Spa Software features salon gift cards, spa on-line booking, Salon point of sale computers, salon and spa appointment booking, inventory control, and beauty industry salon and spa employee payroll and goal setting systems. Our salon software includes training and support, and our spa software features all spa management and marketing options including spa loyalty programs and spa package tracking
Friday, April 30, 2010
2 HOT new Spa Marketing Ideas
At the Las Vegas Spa show there were two great marketing ideas that we discussed.
The first idea was to be sure to get on Face Book but MAKE SURE IT is a business account (not a personal account). BIG marketing idea - get the staff involved first so that thier friends are all signed up. Also import your Outlook e-mail list to get friends signed up fast. Most important. Tie the Face Book page to your web site and make sure you activate the flag to be able to add friends and posting before they appear on your page.
Call us for more ideas on Face Booking, Tweeting, blogging, and putting it all together in a complete and consistent package! 513-528-5100.
The other BIG Marketing Idea involves an internal LOYALTY POINTS PROGRAM. We all need a client rewards program (frequent buyer program). The key to the rewards program is the rebates should be 2-3% of sales and the points should be cleared each year at the end of your slowest month (clients go crazy that month to get even small amounts of points redeemed!)
ALSO - take your slowest times of the week and offer double points. USE the points to drive business to slow days and times. GIVE double points on slow building services and staff.
LAST BIG marketing idea on points - give points to reward referrals. It combines and integrates your programs and creates consistency.
NEED more info? Call MIKAL for the points ideas report or with any questions.
MIKAL 513-528-5100 800-448-5420 sales@mikal.com
The first idea was to be sure to get on Face Book but MAKE SURE IT is a business account (not a personal account). BIG marketing idea - get the staff involved first so that thier friends are all signed up. Also import your Outlook e-mail list to get friends signed up fast. Most important. Tie the Face Book page to your web site and make sure you activate the flag to be able to add friends and posting before they appear on your page.
Call us for more ideas on Face Booking, Tweeting, blogging, and putting it all together in a complete and consistent package! 513-528-5100.
The other BIG Marketing Idea involves an internal LOYALTY POINTS PROGRAM. We all need a client rewards program (frequent buyer program). The key to the rewards program is the rebates should be 2-3% of sales and the points should be cleared each year at the end of your slowest month (clients go crazy that month to get even small amounts of points redeemed!)
ALSO - take your slowest times of the week and offer double points. USE the points to drive business to slow days and times. GIVE double points on slow building services and staff.
LAST BIG marketing idea on points - give points to reward referrals. It combines and integrates your programs and creates consistency.
NEED more info? Call MIKAL for the points ideas report or with any questions.
MIKAL 513-528-5100 800-448-5420 sales@mikal.com
3 BIG Challenges for Spa owners discussed in Vegas
From the Las Vegas Spa show 3 BIG challenges seemed to come up at every management class I hosted.
1-Client visit cycles slowing
Many of the spas at the show reported client visit cycles slowing in the facial and massage departments. Ways that spas at the show are successfully fighting this trend is with increased emphasis on package (series of visit) sales with a short expiration cycle and strong discount or free add on services included. Example: get 5 facials for the price of 4 plus get one complementary upgrade to our new oxygen facial and a free make-up touch up after each visit. Rules: 5 visits must be redeemed within 6 months, no service exchanges, and only good Mon-Thur from 9am to 3pm.
Note - the rules increase visit cycles, don't allow service substitutions, and are only booked during non-prime times. Very smart!
The other big push is toward memberships. This is where the client signs up for a $99 a month membership and the money must be used each month toward service or retail purchases. The client gets credit for up to $120 per month for the $99 and the client credit card is billed automatically (EFT) for the $99. This is BIG and is growing. We have added a module to our software to manage this function and many spas are implementing this new marketing feature. Call your MIKAL consultant for ideas, examples, and details.
2-continued product cost increases
Surprisingly in this slow economy the costs of products used in service continues to rise. Many of our spas are working on buying contracts that will fix costs for 12 months, are shopping products for specific service use replacements, and also working with their vendors to cut waste and manage on hand amounts more efficiently. Call us for information on how to track Inventory TURNS and how to calculate an auto min/max for inventory using your sales history. 800-448-5420.
3-retail sales dropping
At the Vegas show many spas reported retail sales dropping up to 30% in 18 months. Ways to combat this trend include shrink wrapping multiple items (one hot seller with 2 slower moving products) putting up a sales table with 30% off discounts on slow moving items, and giving out SAMPLES again. That is right. Get samples from the manufacturers/distributors and start handing them out. Retail sales follow!
Call MIKAL with your challenges. 513-528-5100 or 800-448-5420
1-Client visit cycles slowing
Many of the spas at the show reported client visit cycles slowing in the facial and massage departments. Ways that spas at the show are successfully fighting this trend is with increased emphasis on package (series of visit) sales with a short expiration cycle and strong discount or free add on services included. Example: get 5 facials for the price of 4 plus get one complementary upgrade to our new oxygen facial and a free make-up touch up after each visit. Rules: 5 visits must be redeemed within 6 months, no service exchanges, and only good Mon-Thur from 9am to 3pm.
Note - the rules increase visit cycles, don't allow service substitutions, and are only booked during non-prime times. Very smart!
The other big push is toward memberships. This is where the client signs up for a $99 a month membership and the money must be used each month toward service or retail purchases. The client gets credit for up to $120 per month for the $99 and the client credit card is billed automatically (EFT) for the $99. This is BIG and is growing. We have added a module to our software to manage this function and many spas are implementing this new marketing feature. Call your MIKAL consultant for ideas, examples, and details.
2-continued product cost increases
Surprisingly in this slow economy the costs of products used in service continues to rise. Many of our spas are working on buying contracts that will fix costs for 12 months, are shopping products for specific service use replacements, and also working with their vendors to cut waste and manage on hand amounts more efficiently. Call us for information on how to track Inventory TURNS and how to calculate an auto min/max for inventory using your sales history. 800-448-5420.
3-retail sales dropping
At the Vegas show many spas reported retail sales dropping up to 30% in 18 months. Ways to combat this trend include shrink wrapping multiple items (one hot seller with 2 slower moving products) putting up a sales table with 30% off discounts on slow moving items, and giving out SAMPLES again. That is right. Get samples from the manufacturers/distributors and start handing them out. Retail sales follow!
Call MIKAL with your challenges. 513-528-5100 or 800-448-5420
Friday, January 08, 2010
Four Top Things to Start RIGHT NOW in 2010
I know we all have resolutions and goals for each year. I just finished mine. But we need to make a commitment to 4 activities now for 2010 to make sure the year is a success for us and our businesses.
First activity: do something to market your business every day. An e-mail blast, a mailing, a new flyer, a new contact call, and do it early in the day to get it done.
Second activity: reduce your activity. That's right. Check your e-mails 3 times a day, not every 10 minutes. Don't lead salespeople on. If they can't tell you how they can help your business in 2 minutes (and give them the 2 minutes) tell them you are not interested. Take every phone call, let nothing go to voice mail, and if the idea or product doesn't fit your business tell them thanks but no thanks. Keep your focus.
Third activity: every week find one way to cut costs, waste, or spending. Get your staff to help. Keep a list of the reductions. If they are big enough give some of the savings to the staff with a pizza party, company shirts, or just a big thank you.
Fourth activity: at the end of each week review your progress on the other 3 activities and at the beginning of each week recommit to the three activities.
Have a productive and profitable 2010! Fred
First activity: do something to market your business every day. An e-mail blast, a mailing, a new flyer, a new contact call, and do it early in the day to get it done.
Second activity: reduce your activity. That's right. Check your e-mails 3 times a day, not every 10 minutes. Don't lead salespeople on. If they can't tell you how they can help your business in 2 minutes (and give them the 2 minutes) tell them you are not interested. Take every phone call, let nothing go to voice mail, and if the idea or product doesn't fit your business tell them thanks but no thanks. Keep your focus.
Third activity: every week find one way to cut costs, waste, or spending. Get your staff to help. Keep a list of the reductions. If they are big enough give some of the savings to the staff with a pizza party, company shirts, or just a big thank you.
Fourth activity: at the end of each week review your progress on the other 3 activities and at the beginning of each week recommit to the three activities.
Have a productive and profitable 2010! Fred
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