At the Las Vegas Spa show there were two great marketing ideas that we discussed.
The first idea was to be sure to get on Face Book but MAKE SURE IT is a business account (not a personal account). BIG marketing idea - get the staff involved first so that thier friends are all signed up. Also import your Outlook e-mail list to get friends signed up fast. Most important. Tie the Face Book page to your web site and make sure you activate the flag to be able to add friends and posting before they appear on your page.
Call us for more ideas on Face Booking, Tweeting, blogging, and putting it all together in a complete and consistent package! 513-528-5100.
The other BIG Marketing Idea involves an internal LOYALTY POINTS PROGRAM. We all need a client rewards program (frequent buyer program). The key to the rewards program is the rebates should be 2-3% of sales and the points should be cleared each year at the end of your slowest month (clients go crazy that month to get even small amounts of points redeemed!)
ALSO - take your slowest times of the week and offer double points. USE the points to drive business to slow days and times. GIVE double points on slow building services and staff.
LAST BIG marketing idea on points - give points to reward referrals. It combines and integrates your programs and creates consistency.
NEED more info? Call MIKAL for the points ideas report or with any questions.
MIKAL 513-528-5100 800-448-5420 sales@mikal.com
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