Fred Dengler writes about your Salon and Spa USP - unique selling points

What are your USPs? Your Unique Selling Points are Critical to the Client Experience Clients are looking for more than just “great service”. They want a WOW where they do business. What do you do to WOW the client during every client contact? Your USP’s are your Unique Selling Points that your competition just doesn’t do. You need at least five! The client calls to ask about a service/price: Your offer a $10 gift certificate good for the first visit You have all services described in writing so explanations are consistent You offer a free consultation booking to evaluate the client’s needs Client calls about booking You always offer an upsell item that can be added on at a special price You always offer to confirm with a call/text/e-mail You review the client booking card preferences during the call You use the clients name at least 3 times Client checks in at the front desk Someone opens the front door for them Someone offers to take their coat They are offered a flyer with your current specials They are offered a beverage (in a real mug, flavored coffee, bottled water, etc..) There are fresh flowers at the desk and in the waiting area There are fashion videos playing on the flat screen TV There is a monthly retail give away drawing to sign up for There is a New Client Welcome pack (for new clients) They are given a refreshing warm steamed hand towel with an essential oil They are checked on every 3 minutes during the wait time They are shown to a relaxation room if experiencing spa services If new they are given a salon/spa tour Your restroom is nicer than their bathroom at home Client is greeted by their service provider Service provider gives a good handshake and eye contact Service provider gives a consultation and does problem/fact finding Service provider uses RX retail recommendation pad to formalize the prescription Want to get more USPs? Call your MIKAL Consultant 513-528-5100 or 800-448-5420