JA Leaders Conference BEST IDEAS

JA Leaders Conference Best Ideas

I have just returned from the John Amico Leaders conference in Chicago. WOW - all salon professionals working with salons and helping other salons.

The John Amico Leaders are the retail product, color line, and management/marketing idea trainers. They are your salon professionals that lead local chapters of salons that meet to learn and share. This is such a unique way

The conference was packed with great ideas and information.

Some of my favorite money making ideas from the conference included:

-If clients are slowing down their visit cycles we need to sell them more when they do come in. One leader always recommends a full set of JA products (up to 5) and finds many clients buy at least 3 of the products! The JA Product Recommendation card is perfect for this.

- When clients refer a friend give them a JA product instead of a free or money off service. They are already paying for services – we want the customer to experience our retail, plus a free product costs less than a free service and the customer can take it home and use it all month!

- Speaking of Referrals get a free 8 page plan on How to Hold a Super Successful Referral Contest. Call MIKAL at 800-448-5420 and we will e-mail it right out to you!

- Make sure you are getting your clients e-mail address or text number for marketing. Have a Gift Basket give away and just ask for the clients name and e-mail address on the entry form. On the give away sign/form mention the winner will be informed via e-mail or text message. Now you have the client’s info for e-marketing! Load the information into the MIKAL AutoPilot marketing system for automatic weekly birthday, referral, reminder, and retail reminder e-marketing!

- Post Card marketing is BIG again. Support your referral and e-marketing with directed Postcard marketing. The postage is cheap and the response is huge with the right format and offers. You can get custom printed cards from companies like vistaprint.com – they even have salon templates you can use!

Of course my favorite idea is for you to get computerized with MIKAL software. We will eliminate your paperwork, organize your business, and get your automatic e-marketing going to generate more money. All for as little as $5 a week for independent stylists and $7 a week for a small salon (just add a computer). Call us for the special JA deals at 800-448-5420 or sales@mikal.com

P.S. Are you maximizing the JA product line and support network?
If you are looking for profitable (double margin) retail, non diverted products, and a network of salons working together to share ideas and make money you need to get active and involved! Our business manager at MIKAL Diane Lowe attended the Leaders conference and can fill you in on their ideas and strategies. Diane is a former MIKAL software user, multiple salon owner and stylist too! Give her a call here at MIKAL to discuss the JA/MIKAL opportunities 800-448-5420.