Just In Time Appointment Ideas - make your salon more money from Fred Dengler

Today’s client is conservatively impulsive! That means they hold on to their money as long as they can but when the urge hits them to buy something - they do! (Remind you of anyone you know?) At the same time in this economy clients have slowed down their visit frequency. Clients are stretching their appointments out and did you know if your average client puts off their visits by just one more week that can mean a 15% decrease in sales volume? OUCH! JITA is the answer. Just In Time Appointment offers take advantage of the new buying trends and increase client visits and income. JITA looks at your book each morning and checks for available times. Then JITA e-mails/texts clients who you want to offer these appointment opportunities to. Only each service provider’s clients that have opted in to JITA, only for the services you want to promote, only for the times of day you want to build, and only to clients that do not have a future appointment. JITA makes smart marketing offers! So you need to get JITA going NOW! It only takes minutes to set up and runs every day automatically. Plus you get the Automatic Opt Out program for FREE and one hour of phone/internet training on any MIKAL software option FREE. Save $200 and get $75 in training free and get JITA going for increased income. Call MIKAL for details at 513-528-5100 and see the attached info. JITA will build your business fast. Fred Dengler CEO - MIKAL sales@mikal.com

Cash Flow articles call to get a PDF of these for FREE

Cash Flow Ideas Articles How about some cash flow ideas? Here is a description of my articles on increasing cash flow. Call MIKAL (513-528-5100) for a FREE PDF version of any of the following articles: If you need some motivation and a TON of cash flow ideas read the inspiring story first. It is a true success story! Take Control of Your Business gives you a number of initiatives you can start that will have a positive cash flow impact on your business. Don’t know where to start? Look at the P&L worksheet to get an idea of industry percentages, where you are now and where you want to go. Are you doing lots of business but don’t seem to be making money? I hate to bring up the “T” word but you need to read the Stop Theft article. Want to use your MIKAL system to make lots of money? Check out the Front Desk, 5 Million, Rebook, and Membership articles. Just pick one every 2 months to execute and move your business forward! Are you dusting too much inventory every week? Look at the Inventory article. If you have ANY questions call us at MIKAL 513-528-5100. We are here to help you make money! Sales@mikal.com www.mikal.com Fred CEO – MIKAL Also check out my blog www.freddengler.blogspot.com for more ideas

SuperCharge your Salon Profits for 2014

Supercharge Your Salon Profits in 2014: How about getting a jump on sales and profits with some easy, fast, and cheap Marketing Ideas First you need to realize that the Money is Out There! We have opportunities to make money every day that we pass up due to: Ineffective systems and support, Poor/slow/no automatic new client and return client follow up, Failure to CLOSE sales, Systems that do not make us money, and of course a Lack of time and time wasting habits. Now for the ideas: Let’s change your ineffective scripting. How many PRICE CHECK Phone Calls do you get a week? Most salons only book 1 out of 4 price checks for an appointment for one simple reason and what if we could DOUBLE the bookings? 1 booking a week times 50 weeks times $40 average ticket times 5 visits a year generates $10,000.00…. Price Checks that Create Bookings need to do three things: 1. Give them something extra when they call to check on your prices 2. Show you care by making the offer right then when they are on the phone 3. Invest in their first visit with you HOW TO DO IT: When the client calls and says “How much is a XYZ Service?” You say “I’d be happy to give you that information, in fact if you give me your name and address I’ll sent you a ($XX Gift Certificate good for your first visit!” Get their name and address for the envelope, go ahead and do your normal price check script and then CLOSE the appointment! The Next Step – Automate It! Put the name and e-mail in your MIKAL software and send the offer via e-mail or text and they will get it right while they are on the phone with you. Get Them to Come Back The average salon only keeps 30% of new clients for a second visit and only 14% of new clients for 5 visits! Quick Lube shops keep an average of 52% of their oil change clients for a follow up oil change. We need to get them back in. That happens by rebooking before the new client leaves! A new client costs a salon between $30 and $60. How do we keep these clients? New Client Welcome Book Put a book or value pack together with 6-10 offers. All are buy something to get something and retail buy 2 get 1 at half off. Add up all the values and list them on the front of the book/value pack. Place signs in the waiting area, front desk, and stations “Get your New Client Welcome Book Worth $80.00” The Key is the Client MUST rebook before leaving to get the book! You will DOUBLE your new client 2nd visit bookings! Make Better Decisions Do You KNOW Your Retention? Computerize your Retention Tracking Do You Track Success with Your Staff? Computerize your Goal Setting Do You Send thank you & reminders each week? Computerize your Automatic Marketing Do You Order Product on Computer? Computerize with Easy Product Ordering MIKAL SYSTEMS WILL DO ALL THESE THINGS AND MORE! Client Loyalty the EASY Way Loyalty Programs do equal BIG $$$. You can use low tech punch cards to generate more sales and loyalty or automate your points program with MIKAL to track and reward clients the easy way. Ideas that maximize your points rewards systems include: Clear ALL client points one time each year (pick your slowest month). Give extra points to drive sales to slow days, times, services, staff - don’t redeem points during your prime times! Always Redeem points as a discount off the regular price, not as a payment type – don’t pay commission on redeemed discounts! Market to encourage redemption with regular e-marketing blasts with your MIKAL software system. MIKAL prints the points on each sales receipt, the client work ticket, and points show in their on-line booking information. Script Your Service Up$ell: The up-sell is the biggest money maker in business. Ask Wendys, MacDonalds, Victoria's Secret…………. Industry teaching is when you have the client in the chair/room you pitch the up sell But this have never been effective because it is Pushy or seems like a Bait and Switch. So when should we offer the Up$ell? Up$ell at Booking Time: When the client calls for a haircut have an add on upsell ready to offer. While you are looking for the appointment just ask if the client has heard about your hair department specials. When they say no then tell them how your new Conditioning treatment will make their hair feel great and be easier to manage. Offer the special price and then ask “How does that sound?”. Call us at MIKAL for more booking scripts. Sell every 6th client a $15 service in a 4 stylist salon generates $16,000.00 a year - This strategy works! We even build the up-sells into the On-Line Booking System! Back to Basics Are you sending weekly New Client Thank you, Referral Thank you, Reminders, and Birthday cards? You need to stay in front of your clients and touch them on a regular basis. The problem is time, consistency, message, and costs But not with MIKAL Software featuring AutoPilot Marketing! AutoPilot Marketing Set it and forget it – it keeps selling for you! What will Regular Marketing Do? In a 4 stylist salon we want to get one more visit out of just 25% of the clients That is about 300 visits If the average ticket is $30 that generates increased sales of $9000.00 Plus tips, plus add-ons, plus retail….. Our e-mails and texts look like you personally sent the message. You can attach graphics also. Let’s Take a Breath…..What will these 5 strategies make you? How about $35,000 in a 4 Stylist Salon? So call us at MIKAL and make plans to get these strategies in place. Look at our MIKAL software that has these programs built in! You can use the system for as little as $12 a week and in a 4 operator salon can generate $35,000 a year. Spend $12 a week to make $700 extra dollars a week. What are you waiting for? Call MIKAL 800-448-5420

Salon Success

How about this: Success is simple Retail needs to increase and more than 2 weeks on hand needs to be eliminated. Management and service providers must be held accountable for each clients prescription being done and consultation on retail. Management needs to implement the automatic e-marketing, referral rewards, and Just in time appointment options - a one hour investment that markets automatically every day! Rule change: Just charging what your menu says services cost will increase sales 2-5 percent. Rule change: No client gets to a service provider without checking in at the desk. No client checks out without a workticket. No discounts unless they are supported by a salon coupon or authorized special or it comes off the service providers side of the ticket. Management manage: Meeting with service providers each week on sales vs goals will increase sales 5-10 percent. The story that inspired you this past week from MaryBeth was not about memos, e-mails, spreadsheets etc.. It was about working with EACH operator to increase business, working with EACH client to get them back in and more often and also had nothing to do with trying to BUY business with grope ons and crazy discounts. We build a profitable business one happy client at a time every day.

inspiring from one of our clients

Fred, I want to share with you one of the biggest challenges of my career in the beauty business and how I recovered with the knowledge I have gained from you and your team and with our software. In March of 2011 two employees moved several blocks down to a booth operation. One stylist was the top producer who had seven years with us. The other stylist had been with us for twenty years and was a reliable performer. They accounted for more than $200,000 of gross income. Our contract was implemented in 2007 so both were excluded. I considered them to be loyal employees. It's the familiar story: both came to us with nothing and we supported them with supplemented education, benefits, and support in their personal lives. After many tears, I dusted myself off, prayed to God to guide me, and on the way to work a few days after this bombshell I heard these strategies in my head: Cash Flow: I called all the "monthlies" which could be negotiated and did so. We had recently cut back to bi-weekly payroll which was fortunate. I used the inventory software to make tough calls on products leaving and staying. I had a tasteful sign for "SALE" items and devoted about 12 linear vertical feet to that area in a visible area (beside shampoo area) When distributors challenged me I remained steadfast. I asked my top producer if she could give me two Saturdays a month. (She said "yes". :) I discontinued the housekeeping position in the daytime and hired three new talent salaried stylists over a six month period to perform these duties. Retail Sales: I created retail specials for six week periods and produced framed signage at each station, easel signs, and foam board signs on restroom doors.We used an in-house graphic design software then emailed the product and specs to Kinkos and produced a professional looking sign for a very reasonable price. I created bundles of all kinds seasonally. We put small cards with retail promotions in every welcome bag for new clients. Service Sales Marketing: I used my appointment book to identify client types: * 1. Clients who came every 8-10 weeks for haircuts only. * 2. Clients who came every 4-6 weeks for haircuts. * 3. Clients who came every 8-10 weeks for color and cut services. * 4. Clients who came every 4-6 weeks for color and cut services. * 5. Clients who came regularly for Japanese Straightening or keratins. The minute the stylists left on the last day, I began contacting clients by email or by telephone if no email address was available and offered the following: *1. Next haircut is on the house. * 2. Next three cuts are on the house. * 3. Next color and cut are OTH. *4. Next three (3) color and cut OTH. * 5. Next keratin or Japanese Str8r OTH. I personally made calls for up to five hours a day. Over a six month period I continued to place emails and phone calls to clients who had not returned. I personally recommended a stylist(s) for each client. ALL LOYAL SERVICE PROVIDERS WERE PAID IN FULL FOR SERVICES. Clients who received one free color and cut received a promotional card to get the next cut and style free with their next color service with any stylist of their choice. I bought a unique hole punch and used that to punch a business card to create a gift certificate to check against the transactions. Result: Departing stylists were frantically texting and calling loyal stylists about what clients were coming in. Stylists wondered why the departing stylists had so much time to text and call. Loyal stylists were increasingly busy and verbalized that the departing stylists had made a mistake. They expressed loyalty to our salon. Clients verbalized to me that they had wanted a change for a time but were reluctant to "hurt" the long time stylist. Within two months 2/3 of the contacted clients for the 20 year stylist visited. Within 2 months 50% of the contacted clients for the top producer visited. Clients verbalized to me how much they appreciated my personal attention. A few clients returned but did not want to take advantage of any offer. Final Page: In less than two years, our numbers returned to the March 2011 figures. On March 1, 2013, not even two years later, the booth rental salon closed its doors. We could not have survived this challenge without many years of education and input from your team. We could not have recovered so well without the software. I have learned many painful lessons and maybe they can help another owner. My dear friend, Fred. One last tid-bit. I paid off the last piece of debt incurred after the walk out and another salon disaster last month. We had borrowed almost a million dollars across a bank, SBA, and SBA loan and paid it off in less than eight years while growing the SECOND location. Thanks for being a key piece of our success over these decades.

Salon owner holiday marketing ideas from Fred Dengler

Get Your Piece of the Holiday Pie! It's going to be a rough holiday season for many salons and spas, with an overall expected sales gain of just 2% to 3% over last year. The big chains will be advertising and slashing prices early and often to drive traffic into their salon/spas. And that will be especially hard on smaller salons and spas - unless they've done something to set themselves apart in the minds of shoppers. All across the country, salon and spa owners are being forced to make a difficult choice: slug it out on services and price with the biggest salons, spas and chains, or develop a niche that the big players don't cater to. With the expansion of national franchises and chains into every neighborhood, the Drug and Grocery stores carrying our professional products, the Internet bringing so much merchandise to consumers, competing on price to sell services and products isn't a viable strategy. Coupons and specials upset the staff with discount customers who come in once and do not return. Two options that can bring success: stock products too specialized or to appeal to mass merchants; or personalize your service to make that the distinguishing feature of your salon/spa. Creating Unique selling points that WOW the customers and differentiate your salon/spa. Look at your customer's experience in your salon/spa. Five sense the process your customer goes through. What can you do to give every customer a wow with every sense? What can you do in a sight, sound, smell, touch, and taste way that will make the customer enjoy their time at your location more? Is your location spotless with all products dusted? Do you have inviting artwork on the walls and stimulating fashion videos? Do you have scented candles or fresh brewed coffee to stimulate the customer's sense of smell? Do you give the customer clean, fresh smocks and towels? Is your music designed to get your message and salon/spa culture across to the customers? These areas (and many more) can be considered and used to increase your customer's enjoyment! Use our Holiday Successful Promotion Check list with items like: -Do you have a flyer to hand out at the front desk at client check in for our Holiday specials? -Do you have a Gift Card Display? -Do you have your Hint Kit together to get present clients to get their spouses to buy something special for them? -Do you have your Gift Basket Give Away raffle set up to capture everyone's e-mail and cell phone? -Are your gift baskets and shrink wrap sets ready to go - on the shelf November 15th ? Over the 45 days before the December 31st you will see 90% of your regular clients. Now is the time to make the small changes that will WOW the customers and keep them coming back for more in the slower months of January and February.

Fred Dengler discusses major upgrades to Mikal SMS 6 with 6.9.2

Fred Dengler writes: All NEW Version 6.9.2 release 2013: We have released new versions every year since 1982 and this version 6.9.2 ranks right up there as one of the most innovative upgrades in the history of our software development. We have new options that fill the book (JITA), a mobile app that allows staff to book client appointments from this mobile phones, new graphic receipts with coupons you can design and customize to print based on the client visit and much more. 6.9.2 includes WICS POP up card, Wait List (madeby and date), Wait list (allow update to comments), Return of product and sell in one transaction, Real-time A/R balances/postings at invoice time, 40 column windows receipts with coupons, Auto Printing of Coupons by item, Standard emails from quick customer screen, Mailing Bridge Enhancements, JITA option available, Mobile Employee App option available. Upgrade cost $99 Do you have last minute cancellations? How much money do you lose a year from the empty spots in your book? Imagine having your MIKAL system check your book each night and send out the booking opportunities that are available? Only to your clients who have opted in, for your services, at your prices, and only for clients who do not have a future appointment booked……………… Add just 3 services a week at $40 each and generate an extra $6240.00 this year. Do this for 8 stylists and generate an extra $49,920.00 a year! MIKAL exclusively has the JITA Genie! The genie is out of the bottle….an exclusive Mikal option that looks at your book automatically every day and sends specific booking opportunities to your clients. You don't share your revenue with a web service. (sign up fee and 15-18 percent of service booked). You don't have to give discounts. You don't create clients who WAIT for appointment offers. You don't have staff mad at discounted offers being done during busy times. You don't give your client list to someone else. You MAKE THE MONEY . (not some web company you have to split revenue with ) Get the JITA* option with MIKAL for a one time charge of $400 Employee Mobile Appointment Book: Imagine being able to book client appointments from anywhere. On your smart/Iphone. With anyone. At any time. The Employee Mobile Appointment Book gives you the freedom, power, and flexibility to do this! When you see a client out and about and they say “I really need to call in and book an appointment” you can now say: “Let me book it right now for you!” All you have to do is log onto the MIKAL Mobile Appointment Booking app. Select the day, time, service and they are booked. What if you meet a new potential client? You can enter their basic information, find an appointment and book them. Fast, easy, and done! Also: Book the client at your chair before they go to the front desk to pay – increase rebooks & prebooks! Option price $200* Monthly maintenance $22 with on-line booking. Call for stand alone pricing! Call MIKAL 513-528-5100 Mobile now makes sense! sales@mikal.com

Fred Dengler on the power of just in time salon appointment strategies

MIKAL exclusively has the JITA Genie! Imagine having your MIKAL system check your book each night and send out the booking opportunities that are available? Only to your clients who have opted in, for your services, at your prices, and only for clients who do not have a future appointment booked……………… Add just 3 services a week at $40 each and generate an extra $6240.00 this year. Do this for 8 stylists and generate an extra $49,920.00 a year! WOW The genie is out of the bottle….an exclusive Mikal option that looks at your book automatically every day and sends specific booking opportunities to your clients. You are in control. You decide who gets the JITA offers. You decide to send only to clients who do not have a future appointment for that service. You decide the limited number for each employee. You decide the service recommendations that match each employee's services. You decide if there is a discount. So unlike web based services that you have to pay for and revenue share the booking income with YOU ARE IN CHARGE. You don't share your revenue with a web service. Web services charge a sign up fee and revenue share from you of 15-18 percent of service booked. You don't have to give discounts. You don't create clients who WAIT for appointment offers. You don't have staff mad at discounted offers being done during busy times. You don't give your client list to someone else. You MAKE THE MONEY . (not some web company you have to split revenue with ) The MIKAL Corporation 513-528-5100 sales@mikal.com

Fred Dengler on Stylist Mobile Booking Aps

Employee Mobile Appointment Book Imagine being able to book client appointments from anywhere. On your smart/Iphone. With anyone. At any time. The Employee Mobile Appointment Book gives you the freedom, power, and flexibility to do this! When you see a client out and about and they say “I really need to call in and book an appointment” you can now say: “Let me book it right now for you!” All you have to do is log onto the MIKAL Mobile Appointment Booking app. Select the day, service, and employee and they are booked. What if you meet a new potential client? You can enter their basic information, find an appointment and book them. Fast, easy, and done! Book the client at your chair before they go to the front desk to pay – increase rebooks & prebooks! Pick a date. MIKAL knows your schedule. Pick a time. MIKAL shows best start times. You will only book perfect appointments! Pick the service. Your services. Your prices. Your times. Pick a present client or enter a new client. PLUS: Get your schedule real time. Check clients in at the salon. See who is waiting for you. You are in control!

Fred Dengler and MIKAL Salon and Spa Software

The MIKAL Corporation has been involved in the Beauty Industry since 1981. Our goal is to provide Beauty Salons and Day Spas with the most advanced Salon Management Systems available. Our Salon Management Systems, SMS, have been helping the Beauty Industry to use specific Salon Management Software and Day Spa Management Software that completely handles front desk operations, inventory control, employee management and payroll, and back office Salon Accounting. Our Salon and Day Spa Software Management System, SMS, has the most advanced Salon Appointment Book in the Beauty Industry. Our Point-of-Sale transaction allows the salon and day spa client to exit the salon in less than 15 keystrokes. From this fast and easy point-of-sale transaction we provide the salon with over 38 salon management reports. Our reporting system includes true salon retention tracking, multi-level compensation programs that can be tailored to each stylist, esthetician, and nail tech, and salon analysis tracked in 50 categories. The MIKAL Salon and Day Spa appointment book is used by the largest salons in North America. The Salon Appointment Book allows for standings booked out two years in advance, squeezes, multiple booking columns per stylist/technician, and multiple service bookings. The SMS Salon Software System has a detailed time clock for employee time tracking and tracks excused and unexcused absence time as well as time in the salon. Our Gift Certificate and Spa Package tracking module makes keeping track of outstanding Gift Certificates and Series sales a breeze. MIKAL is the most published computer company in the Beauty Industry with regular articles in Salon Today, Salon Ovations, Nail Pro, and many other Beauty Industry trade publications. MIKAL is also the proud recipient of the Computer Reseller News Software STAR Award, and the VARBusiness Top 50 Solutions Award.

MIKAL Salon and Spa Success Club in Orlando with Fred Dengler

MIKAL Success Club goes to Orlando! Plan on spending Jan. 12-14 in Orlando in 2014. We are hosting this very special MIKAL Success Club at the Comfort Inn and Suites Orlando at International Drive! I know the weather is nice now but remember this event is in January…. The MIKAL Success Club is a three day event, Sunday, Monday, and Tuesday with meetings from 9am to 1pm. This format allows for afternoon networking and relaxation. The Success Club meeting is for owners and managers who want to make the most out of your MIKAL SIX system. The theme for this Success Club is ALL ABOUT EVERYTHING and will be an in depth review of three major areas of the System and Business Ideas: Marketing, Staffing, and Reporting with an in-depth day spend in each area. This is a meeting designed to merge system operations with management and marketing ideas that when combined will move your business forward. This MIKAL meeting starts Sunday January 12 at 9am and ends Tuesday January 14 at 1pm. Meetings are from 9am to 1pm each of the three days. Come in on Friday or Saturday before the meeting and unwind or stay an extra day to relax! The Comfort Inn and Suites on Canada Avenue in Orlando is a hotel offering a rate of $79 per night and only $10 more for a suite upgrade (very sweet!). Register Saturday night from 5pm to 7pm with your MIKAL team in the Breakfast area. This is a business oriented hotel just a block from International Drive and near Wet and Wild, Pirates Cove, Cheesecake Factory, Fun Spot America, Ocean Prime, and the whole International Drive Orlando experience! There is FREE shuttle service to major attractions. Heated pool and whirlpool. High speed internet, business center and fitness center included in the room cost! Bring the family and work each morning then connect with them in the afternoon. Bring your management staff and make it a company retreat. Fred Dengler and Glen Bell will host the classes and introduce you to new ways to use your systems and reports. Learn how other successful salons and spas use the MIKAL reports; participate in a workshop environment where everyone shares their ideas. Bring your information and reports to use during the classes to compare your business to others in the industry. Get an individual evaluation of your reports by Fred Dengler to use during the class and a 2 page evaluation and management summary to take home with you. This evaluation is normally a $300 service and it is FREE to all salons and spas attending this Success Club. You may want to bring your accountant or business consultant to this seminar. Spouses who are involved in the business part of your business should also be considered when deciding who should register for this amazing seminar. There is a limit of 25 attendees and a limit of three attendees per MIKAL account. Network in the afternoon out by the pool. Sun, fun, business, and more….. Fred Dengler’s thoughts on this all new seminar and business approach: Over the last five years I have been involved in teaching more business management classes that in the previous ten years. From this exposure, research, and combined with the all new features and reporting power of MIKAL SIX I have developed the only seminar in the industry that directly uses the most powerful tracking, reporting and marketing tool in the industry and combined this tool with the strategies and systems needed to revolutionize your business. All you need is an open mind, your present reports, and a desire to improve your business and life. What could this Success Club be worth to you and your business? Call me for a Cost / Profit Justification and see what this three day experience can mean to your business! Plus – do you have the Employee Mobil App up and running? Are you doing Just In Time Appointments? Does Autopilot send your 5 critical e-mails and texts out automatically? Learn how at the Success Club Orlando. Comfort Inn and Suites - Canada Avenue, Orlando 407-351-7000 MIKAL Room Block $79 per night! The Success Club schedule will include: Saturday Jan. 11 from 5pm to 7pm registration in the lobby – get your laptop loaded early! Sunday Jan. 12 MARKETING 8:00am Registration and coffee hour. FREE Breakfast buffet till 9:30am. 9:00am Analysis of the state of the Industry includes review of surveys and analysis that will give you new insight into your business. How to position your marketing. JITA – Just in time appointment marketing Autopilot and Demandforce marketing with Social Media Points and Loyalty marketing How to build a new employee every 90 days How to market your mature staff – smart strategies Every marketing challenge you have – bring it to the meeting! Glen hosts the poolside round table discussion with Fred (Bring your own beverages of choice and one extra for the moderator) Note: all afternoon events are optional! Do you use the JITA Genie? Monday Jan. 13 STAFFING 8:30am Coffee time! Don’t forget the Comfort Inn complementary breakfast! 9:00am The Eye Opener (REALLY) What is your present new and repeat client retention? What are industry averages? How do you measure up? How to read and communicate your reports. 4 things you can do to increase retention immediately 2 things your service providers can do to increase retention immediately How retention, clients per hour, and average ticket all work together….. Setting up the MIKAL Payroll and Goal Setting systems to increase sales and develop a self managing culture. How and how much to pay. New industry trends. How to fight the Salon Suites with a proven strategy How to tie pay to goals. How to set goals and review performance in 3 positive ways. The Staffing goal – grow the team, and create the culture for success. Set up your K-Reports for your consultants. Tuesday Jan. 14 REPORTS 8:30am Coffee Time! Complementary hot breakfast at the hotel. 9:00am Inventory Systems that work – the sales and order processing system for success. Review all Inventory reports and discuss the Purchase Order systems. Sales Analysis, Shop Goals, ALL the Management Check and Dashboard Put it all together the Sales Reports, Staffing Reports, and Systems Reports and ideas. Get ready for change. Learn how to implement these new ideas in your business so they STICK! We are done (30) – or just beginning……. Your investment only $285.00 for the first attendee and $250 for additional staff members. This includes workbook, one Salon Reports Evaluation ($300 value), $100 MIKAL SMS Software Option Certificate, Laptop software load of the full MIKAL SIX system with all options ($75 value, good for the seminar), and special Success Club gifts. ** Sign up before Nov. 29st and register everyone for $240 per attendee Limit 25 attendees! You will receive: 3 mornings (12 hours total) of small group training and networking in a workshop environment Detailed evaluation of your reports in advance of the seminar - $300 value Laptop computer load of MIKAL SIX software with all options for the seminar - $75 value Glen’s 30 years of system wisdom – priceless

First Quarter coming to an end - now what?

How did your first quarter go? Too early to ask? Hardly! Get your year going with your Mothers day and spring promotions now. Call for our free salon marketing calendar 800-448-5420 or check out our site for ideas www.mikal.com

Salon Today says about MIKAL Salon Software

Modern salon software resource says: MIKAL Salon & Spa Software >> mikal.com 800-448-5420 Fax: 513-528-8264 sales@mikal.com Newest product: Award-winning Tablet app. It is a queue crusher for the salon/spa that allows client check in, appointment bookings, client info updates and other functions that relieve the time and reduce the lines at the front desk for check in and check out Platform: Any Windows version XP or higher and Windows server versions; tablet app can run on Windows, Android, and I-Pad Key features: Complete Point of sale with integrated package, series, and membership tracking. Full cash control with deposit tracking and operator audit reports. Integrated with QuickBooks. Ability to interface with 17,000 credit card processors and no fee gift card and client loyalty programs. Client management with eight user defined technical cards, gift card/certificate tracking, memberships with auto-billing, multiple client pictures, buying history, booking history, and integrated follow up marketing with our Autopilot marketing system. Detailed time clock and tip tracking with productivity reports. Automatic no cost e-mail and text marketing and campaign management. Appointment book with integrated real-time online booking, smart booking for multi-service appointments and group bookings. No cost e-mail and text confirmation system. Employee tracking with goal setting, payroll analysis, complete payroll. Inventory control with purchase orders and barcode control.

Salon Today says about MIKAL Salon Software

Valentines Day Ideas for Salons and Spas

Your Salon Management I.Q.

Salon and Spa Performance Tracking: Are you getting the numbers you need out of your current system? Times are changing and the numbers we need to track are changing too. You need to look at new metrics including product sales per client, true retention rates over multiple visits (not the request percentage), retail to service sales ratios, dollars per hour and dollars per client and much more. Plus the information needs to be easy to read, communicate, and get to! Check out the kind of information you can get out of your MIKAL systems. It will amaze you. Does your present system give you………….. 1. At a glance (one click) to see daily sales real time, booking activity, easy to read bar charts and graphs, and 15 other metrics? 2. From any web enabled device can you see sales to the minute and analysis information? Can you get automatic e-mails on day end sales, staff time clock information, and even alerts when a client file is deleted or modified? 3. Do you know your percentage and average ticket for female clients, the number of clients you do not have an e-mail address for, and your most popular zip codes? 4. Do you track average ticket trends for each product and service category over time to make sure you average ticket is growing? 5. Do you look at the new customer and repeat customer retention reports to track retention over 5 client visits? Do you also track who comes back but to different service providers? 6. Do you set goals for each service department and generate the evaluation reports comparing sales to goals? Do you track sales to goals per square foot and per department? 7. Do you have an incentive program for each department manager for achieving goals in their department? Does your system give you reports on the goal achievement and interface with your payroll system? 8. Are you tracking the gift cards and gift certificate sales apart from service and retail sales? 9. Are you using the integrated accounting system to get detailed Profit and Loss statements easily and quickly at month end? Month end means at the end of the month, not weeks later! 10. Do you have budget amounts set up in your accounting system to help direct and control expenses? Do you get budget to actual reports and comparisons to last year? 11. Do you print the paychecks automatically from the system? 12. Have you tied the purchase orders to the vendor invoicing for easy accounts payable and vendor payments? We can help you get a perspective on your business. Start working on your business and not just in your business with MIKAL. Call us for more details at 513-528-5100 or 800-448-5420. The MIKAL Corporation www.mikal.com sales@mikal.com 513-528-5100 800-448-5420

Camp MIKAL welcomes Kline Group for amazing analytics

CAMP NEWS: MIKAL has teamed up with Kline, a statistics company, to provide detailed sales analysis and industry trends for our salons and spas. You will be able to share your information in a secure manner and get back accumulated industry trends - at no cost to you! Learn about this amazing program at Camp MIKAL and sign up for the Kline analytics for FREE! Kline representatives will attend the classes and breakout sessions, have one-on-one meetings with you and create powerful analysis reporting. See the attached schedule and registration form for Camp MIKAL 2012. You will get 16 classes, 4 breakout sessions, one-on-one resource room help, 4 meals, 2 networking events, detailed Camp Manual, bonus CD and a $100 certificate for MIKAL software options! Don't delay space is limited for this once a year event. Camp MIKAL Sept. 8-10 2012 Call MIKAL for details 513-528-5100 www.mikal.com

We sell a point of sale system to beauty salons and dayspas and Back to School is BIG for them. I'm going to blast the link to this out to our salon clients. A few other ideas readers might like that our salons use include a pick a prize table for the kids who come in for their back to school haircuts. They can pick an item (school supply) from the prize table. Also our salons do an e-mail blast out to all students and moms in their MIKAL salon managment database with special pricing on student cuts during non-prime time hours (like 9am-3pm Mon thru Fri) till school starts. Also having an I-Pad give away to all kids getting a back to school cut in August or September and this is a great way to get e-mail/text numbers since that is how the winner is notified. The other thing our salons get involved in is free haircuts for the kids when mom (or dad) comes in. This generates new clients without discounting the adult services. Don't forget shrink wrapped products for the students going back to school (college) needing product for the dorm or apartment. People need to look at their business and figure out some strong promotions. Don't just let the big chains make money off back to school!

MIKAL Salon and Spa Fall Shows 2012

See us at the following Beaty Salon and Spa shows this fall: August 26-27 Worlds Fair Armstrong McCall Distributor Austin Tx Convention Center Booth and classes Sept 8-10 Camp MIKAL MIKAL Corp Cincinnati Doubletree Hotel Client Seminar Sept 23-24 Chicago Chicago John Amico and JA Products Chicago Il Booth and Classes Oct 7-8 Beauty Classic Premiere Beauty Systems Columbus Oh conv cntr Booth and Classes Oct 21-22 Premiere Birmingham Premiere Beauty Shows Birmingham Al Conv cntr Booth and classes Nov 3-5 Midwest internatl expo Midwest Beauty Show Rosemont Il Conv cntr Booth and classes

Get Salon Appointment On-Line Booking now

So clients booking on the internet is coming right? WRONG! It is here. Even Great Clips and other no appointment chains now let clients check availability and check in on line so they can walk right in and get a haircut! Why offer your clients on-line booking? - Easy and fast with no busy signals - Available to clients 24/7/365 - They get appointment e-mail and text confirmations - Clients get follow up thank you and reminder e-mails Why should you have MIKAL on-line booking? - Every client is offered an add on service or upsell - Confirmations are electronic - No shows are reduced or even eliminated - Phones quiet at the desk and more sales occur - Clients get follow up e-mail and texts automatically You make more money, reduce no shows, reduce staff costs Try out the on-line booking at www.mikal.com For a limited time get 6 months FREE processing, 3 E-Z payments to get set up, and unlimited support and updates. Call MIKAL for the deal or see the attachment! 800-448-5420 513-528-5100