2021 River Village Christmas in Ripley!

RIpley River Village Christmas in Ripley Ohio 45167 is happening Dec. 10-12 2021 Friday Dec. 10 5:30 Library Tree lighting and Friends book sale immediately afterward. Saturday First State Bank hosts SANTA! 9-12 and Studio 28 has the Grinch from noon to 2pm. Crafters are at the Nazarene Hall 9-4, Ripley Museum is open with displays and the Angel Tree, Treats and fun at merchants around town! 7pm is the Community Concert at the Presbyterian Church. Sunday features live Reindeer at the Ohio Valley Manor from 2 to 4pm Come and enjoy the fun, music, shopping and more!

Fred Dengler writes about your Salon and Spa USP - unique selling points

What are your USPs? Your Unique Selling Points are Critical to the Client Experience Clients are looking for more than just “great service”. They want a WOW where they do business. What do you do to WOW the client during every client contact? Your USP’s are your Unique Selling Points that your competition just doesn’t do. You need at least five! The client calls to ask about a service/price: Your offer a $10 gift certificate good for the first visit You have all services described in writing so explanations are consistent You offer a free consultation booking to evaluate the client’s needs Client calls about booking You always offer an upsell item that can be added on at a special price You always offer to confirm with a call/text/e-mail You review the client booking card preferences during the call You use the clients name at least 3 times Client checks in at the front desk Someone opens the front door for them Someone offers to take their coat They are offered a flyer with your current specials They are offered a beverage (in a real mug, flavored coffee, bottled water, etc..) There are fresh flowers at the desk and in the waiting area There are fashion videos playing on the flat screen TV There is a monthly retail give away drawing to sign up for There is a New Client Welcome pack (for new clients) They are given a refreshing warm steamed hand towel with an essential oil They are checked on every 3 minutes during the wait time They are shown to a relaxation room if experiencing spa services If new they are given a salon/spa tour Your restroom is nicer than their bathroom at home Client is greeted by their service provider Service provider gives a good handshake and eye contact Service provider gives a consultation and does problem/fact finding Service provider uses RX retail recommendation pad to formalize the prescription Want to get more USPs? Call your MIKAL Consultant 513-528-5100 or 800-448-5420

Holiday Gift Card ideas for your Salon or Spa from Fred Dengler

With the holiday season a lot of people are asking ways of how to promote business. One way is to give employees gift cards to give out to new people they meet that are not current customers. A gift card for their first visit. This allows the employee to get new customers at a very low marketing cost. Another way is to select the top 4 or 5 customers for each employee and give them a special gift of 4 gift cards that they can give out to friends. Conditions on the card are the friend must be a new customer who has never been into the salon/spa. Create the following inventory items 1. GCARDE – GIFT CARD PROMO EMPLOYEE 2. GCARDC – GIFT CARD PROMO CUSTOMERS DONATIONS ITEM TYPE XA – GIFT CARD SALE PRODUCT CATEGORY – 4? GIFT CARD SALE THE CARD NUMBERS FOR EMPLOYEES WILL BE STARTING AT 900000 IE CINDY – WILL HAVE CARDS 900000,900001,900002,900003,900004 JILL - WILL HAVE CARDS 900020, 900021, 900022, 900023, 900024 DEBRA - WILL HAVE CARDS 900040, 900041, 900042, 900043, 900044 This way you can track the cards by numbers and if you decide to have different ranges for cards or different cards for employees (ie $5 card, $10 card, 5% card, 10% card) each employee will have 20 available numbers and leave plenty of room of future expansion of employees and termination of employees For the customer Christmas cards or any card you would give away as a promotion I would use numbers starting at 700000 Ie Cindy top 5 Customers #23506-Debbie would get cards 700000, 700001, 700002, 700003, 700004 Customer #1257 – Elise would get cards 700005, 700006, 700007, 700008, 700009 Customer # 14971 – Laurie would get cards 700010, 700011, 700012, 700013, 700014 Customer # 1098 – Sherri would get cards 700015, 700016, 700017, 700018, 700019 Customer # 19305 – Donna would get cards 700020, 700021, 700022, 700023, 700024 Cindy’s top customers would get these cards to give as gift to friends who have never been into the salon. As they are redeemed keep the cards and re-use them for next year. Also for any school, church, organization you can use the 700000 numbers This way you can run reports by gift card numbers and also track promotion dollars for your cpa/accountant/bookkeeper and financial reports Call us for more Gift Card ideas at Mikal 513-528-5100 ALSO – don’t forget we can set up on-line gift card purchases for you that integrate with Your Mikal system automatically! All electronic – save 99% of the work and make $$$