MIKAL Salon and Spa Management Ideas

MIKAL Salon and Spa Management Ideas
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Wednesday, February 05, 2014

MIKALs EMBA hits the bar scene

EMBA hits the bar scene Okay I received some e-mails and calls about EMBA after Jimmy the salon owner's Walmart story. So here is another EMBA story: (if your missed the Walmart story it is below the Bar Blitz story) One of our MIKAL salon owners (who asked to not be named) said going to Walmart on Friday night is lame. Her staff started using EMBA the smart phone booking app a few months ago and some of the girls noticed when they were out after work at clubs people would comment on their hair or learn they were a stylist and say "hey give me your card and I'll call you next week for a haircut" but they NEVER called! So when the stylist got EMBA she started booking the prospects right at the bar. This idea got around the salon and some of the girls would go out together and have a few drinks, dance, and book some appointments with new clients (you can enter a new client in EMBA) The owner liked the idea and she decided to package it. She says now her staff does a "Bar Blitz Night" every month. They all go out together and take their smart phones, EMBA, and some new client Gift Certificates. They hit 3 or 4 places and the owner pays for a beverage (yes she is the designated driver) and the girls mingle, have fun and hand out the Gift Certificates and book appointments right on the spot with EMBA! She says when the girls hit the bar as a group they get noticed and start networking. I asked if there are any no shows since the bookings might be forgotten overnight.... She said it was a concern but no problem because EMBA confirms with an e-mail or text the day before the appointment. What a deal - new clients - a girls night out - fun - and business building! So after that story Walmart does sound a little lame... But here is the Walmart story - you decide.. One of our salons told me their staff is going crazy with EMBA the MIKAL Employee Mobile Booking App scheduling clients all over town! Jimmy our salon owner called me and said "I've got to tell you about EMBA and my staff" Here is Jimmy's story: The first weekend the salon started using EMBA one of the stylists came in on Monday and said she had booked 6 of her clients at Walmart Friday night while she was shopping after work. She said her clients came up to her like they always do to say hi and then said I've got to call the salon and get in for a haircut. The stylist said don't bother calling I can book you right now on my smart phone. The clients loved it. Standing in the Walmart pet food section the clients were booked! That week the other stylists noticed she was busy and her clients were coming in talking about EMBA at Walmart. The next Friday when the salon was closing Jimmy saw 4 of his stylists getting ready to leave and it looked like they were going out somewhere. He asked them where the were going to grab a bite or a drink and they told him they were going to Walmart and get some bookings! The stylists said the entire town goes to Walmart on Friday nights and shops and hangs out and that is where they were heading with their smart phones and EMBA. Jimmy told me he loves it. But he is kind of sad too. He said "remember when the staff would all close on Friday and would go out and party? Now they go to Walmart! What happened to us? True story - I swear it! Fred MIKAL CEO and EMBA lover

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