Camp MIKAL Sucess Stories

Success Stories from Camp
Great Ideas you need to be using NOW!
Success Stories from Camp MIKAL 2008

Employee exit and customer recovery story: One of the attendees had 2 stylists and a receptionist leave the salon about 120 days ago. She immediately cranked up the MIKAL 4 letter program and started marketing to the customers. Her first call was from one of the stylists who left - IRATE about the letters! In the first 90 days over 60% of the customers had come back to the salon at least one time. The next visit is being tracked to see how many of the customers the salon keeps. Either way the stylists who left had no revenue for their first 90 days at their new salon. Since they were new the stylists who left couldn't afford to give complementary services!


Gift Card Story: One of our owners reported brisk gift card sales through the spring and summer. His secret to consistent gift card sales was two fold. He has cards that are advertised as precharged for $25 and $50 on a rack at the front desk for quick grab and go sales. He also bonuses the front desk for any gift cards sold during the off season. The front desk gets $1 for every $50 card sold from June 1 to August 15 and October 1 to November 15.

Add on service story: two of our managers were talking about the Preceptionist upsell and add on systems now available in SMS. One reported that add on sales had increased over $50,000 in 2008 with the bonus paid to the front desk staff totaling almost an extra $4000. She said everyone wins with the service staff getting extra commission and the front desk staff enjoying a weekly bonus equal to a dollar an hour in extra pay!

Be one of the many success stories for Camp MIKAL 2009.
Call to reserve 800-48-5420
August 1-3 2009
MIKAL Software and Consulting Clients only pleas