Tuesday, December 11, 2007
Looking toward 2008
As a vertical software house and Var for a point of sale vertical market (beauty salons and day spas) we have a very specific view of the computer and software industry. This coming year we are expecting more support and products for the retail point of sale industry especially for the small retailers – like our salon and spa customers. Fuel prices will continue to climb and small, local, convenient retailers will become more and more popular with consumers. We also feel there will continue to be more price pressure on the mass computer mail order and retail channels with some fallout. The cheap white boxes have less and less options required to support all the peripherals that are needed for POS. Our software can be bundled with the (can I say this?) HP Retail Solution that is a turnkey retail computer with all the peripherals. It is a great solution with on-site service for the small retailer included and it is all HP. The bundle is an easy sell and support is a breeze. The other area of growth is partnering with other software companies that offer complementary products for our retail POS clients. The credit card processing, automatic e-mail marketing, automatic off site backup services, and direct mail marketing services are inexpensive and allow our POS system to handle many marketing and administrative tasks automatically and unattended! The tasks are programmed to happen over night using the internet for sending files and processing information. Our clients love it.
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